Using Brand Partnerships and Storytelling for Gender Advocacy in Action Sports with Alex Showerman
Release Date: 08/22/2024
Your Business, Your Way: How to Design Your Work Around Your Values
Creatives In The Wild
What does it mean to build a business that truly reflects who you are? Chereen Leong Schwarz of Smeeny Made Wild joins me to chat about how she integrates her core values into her maker business, including: How to integrate your values into every aspect of your business The role of intentionality in creative entrepreneurship Giving yourself permission to do things your way The importance of community and connection in staying inspired Why creativity and business don’t have to exist in isolation Creative business retreat meets all-women’s river trip in...
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Weaving Strategy, Soul, and Sales in the Outdoor Industry with Darren Josey
Creatives In The Wild
Darren Josey is an outdoorsman, bird watcher, spouse, father of two, and the founder of First Seed Sown. First Seed Sown is a sales and marketing agency serving fellow BIPOC-owned businesses, brands looking to improve their DEI initiatives, and municipalities with environmental justice communities who want to make the outdoors more equitable for everyone in their city. Connect with DJ or join his "Marketing on a $0 Budget" class: This is a longer episode than usual, but it's FULL of helpful perspectives for freelancers. Here are some timestamps so you can find parts to...
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Your Dreams are Allowed to Evolve as a Business Owner or Maker
Creatives In The Wild
What if the goal you set ends up being something you don't want, after all? Chereen Leong Schwarz of Smeeny Made Wild joins me to share her winding path of entrepreneurship, including: How dreams evolve and why alignment is a process, not a destination The challenge of letting go of past versions of yourself Making big career shifts and embracing uncertainty Recognizing when it’s time to realign your business with your values The power of community and support in creative entrepreneurship Retreat update: We're pushing the British Columbia Retreat to 2026! Curious...
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Why Fear is Necessary to Build a Values-Aligned Business
Creatives In The Wild
Fear is inevitable, but you can work with it in your business, not against it. Chereen Leong Schwarz of Smeeny Made Wild joins me to talk about fear and discomfort as a business owner, including: Differentiating between fear and discomfort How outdoor adventures can help us build resilience in business Reframing fear as a muscle that can be strengthened Making bold choices in your creative career How to approach change and uncertainty with confidence Retreat update: We're pushing the British Columbia Retreat to 2026! Curious about future retreats? Get on the interest...
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Behind the Scenes of a Maker Business (and Announcing our 2025 Retreat!) with Chereen Leong Schwarz
Creatives In The Wild
You're invited— I'm teaming up with Chereen to build an incredible this August 2025 in Squamish, BC! Chereen Leong Schwarz (she/her) is the founder and chief-everything-officer behind Smeeny Made Wild. Chereen taught herself to knit with a pair of thrifted knitting needles and YouTube videos, and what started as a hobby quickly became a passion. Today, Smeeny Made Wild is more than a brand; it’s a community of adventurous creatives, artists, and small business owners who are rewilding life and business by slowing down and reconnecting with nature, creativity, and what truly...
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6 Ways to Make the Most of Downtime When You Have a Lull in Business
Creatives In The Wild
Are you experiencing a slow season in your freelance work? It can be scary, but remember, whether you're new or established in business, it's normal to face highs and lows in demand for work. Business is cyclical— especially in the outdoor industry. And you CAN create new business opportunities for yourself— that's a skill we can all learn. Let's talk about the best uses of your time during slow seasons of work, including: Rest intentionally. Get outside. Deepen your creative skillset. Work ON (not in) your business. Audit your business. ...
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Advocating for Outdoor Equity through Storytelling with Creative Director Sabrina Claros
Creatives In The Wild
Creatives often feel tension between honoring what a brand wants and respecting the authentic story of a person or community. How can you do both? Sabrina Claros is a photographer, videographer, and creative director based in LA, creating stories at the intersection of adventure, environmentalism, and outdoor equity. Her work aims to create change and inspire more people to connect with the outdoors and feel called to protect our natural resources, while reducing barriers to who has access in outdoor spaces. Sabrina has worked with brands such as Teva, Tough Cutie, Bedrock...
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Actions I’m Taking in My Life and Business When the World Feels Like a Dumpster Fire
Creatives In The Wild
2025 did not start out the way I wanted it to. Many of my clients are also getting that "What's the point?" feeling with the state of the world. Here's the twist: Actually answering the question of "What's the point?" thoughtfully is giving me hope. We can control how we're showing up for our community. We have agency around the impact that we're able to make. We can invest in our values to shape a brighter future. Here are four small but mighty actions I'm taking this month: Getting more intentional about social media usage Narrowing my focus to certain causes...
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Building a Community to Empower Entrepreneurs through the Highs and Lows of Business with Katie Doherty of Founded Outdoors
Creatives In The Wild
What can freelancers learn from those founding product-based businesses? Katie Doherty is the co-founder of Founded Outdoors, a company dedicated to providing resources, programming, and community for emerging outdoor brands. She is passionate about driving inclusive change through entrepreneurship and combines her experience in the tech start-up world and her love of the outdoors by supporting founders from idea to launch. With her co-founder Enhao Li, she has created a thriving community of outdoor industry founders and has supported more than 65 founders through their...
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How Experienced Freelancers Can Get Unstuck from 5 Common Business Challenges
Creatives In The Wild
Sometime around years 2 or 3 of freelancing, you can find yourself facing new challenges, often resulting from all the things you did well when you first launched your business. You hustled, you said YES to everything and everyone, and you made sh*t happen. But now, you probably have plenty of work and clients, but you're not doing the work or living the life you expected to. Learn the first steps I recommend for getting unstuck when you: Find yourself working too much Keep saying yes to the wrong clients Don't feel safe in your business Run into friction in your systems Have trouble honoring...
info_outlineAlex Showerman (she/her) is a professional mountain biker, advocate, producer, event organizer and brand consultant. In June of 2022, Alex was named one of the top 20 most influential people in the outdoor industry by Outside Business Journal.
In spring 2024, Alex released her first film, "Coming Home," that touches on the struggle to find your place in action sports or the world as an underrepresented athlete and the joy of finding your community.
"Coming Home" was featured at Mountain Film Film Fest, won Best Storytelling at iF3 Mountain Bike Film Fest, and took home Most Inspiring Film at the No Man's Land Film Fest.
In this episode, we chat about:
- Celebrating the addition of women's riders to Red Bull Rampage 2024
- Attaining brand support as an athlete
- Making a business case for creative projects and impactful storytelling
- Building a supportive community and mentorship network
- Overcoming personal and professional challenges, including a major injury
- The critical role of funding in creating films, events, and other creative projects
and more!
The Freelancer Client Accelerator is back this October!
This group program is a four-week dive into everything pitching.
In weekly 1.5 hour group coaching calls, get help with perfecting your positioning statement and how to communicate your value to your ideal clients.
You'll have the structure and accountability to build your personalized outreach strategy so that all of your pitching efforts actually pay off, including email templates, tracking, spreadsheets, accountability buddies, referral partners, and different resources.
Learn about the Accelerator at justawildthought.com/accelerator.
Connect with Alex:
Website: https://www.alexshowerman.com/
Instagram: http://instagram.com/alexshowerman
Freehub article Alex mentioned by Nicole Formosa
Connect with Justine:
Website: https://www.justawildthought.com
Instagram: https://www.instagram.com/justawildthought
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