Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Release Date: 07/09/2025
Clean Innovation: Turning Nature Into Solutions for a Better Agriculture
The Let’s Talk Agriculture Podcast
For decades, agriculture has relied on chemistry to feed the world. But as the sector faces new environmental, regulatory, and sustainability challenges, a quiet revolution is emerging — one that looks to nature for the answers. At the heart of this shift is Dr. Gustavo Sosa, Founder and Scientific Director of INBIOAR Global LTD, whose work focuses on discovering natural compounds that can replace synthetic herbicides and pesticides. His mission is simple yet powerful: to inspire a cleaner, smarter agriculture built on nature’s own intelligence. In this episode of The Let’s Talk...
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Carbon Markets 101 for African Agribusiness – Demystifying Carbon Credits and Their Role in Agriculture
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, host sits down with Ann Maina from Boomitra to simplify one of the most talked-about — yet often misunderstood — topics in sustainability: carbon markets. From soil carbon projects to the use of remote sensing, Ann explains how African farmers and agribusinesses can directly benefit from carbon credits. Together, they explore the practical side of carbon markets — how they work, why they matter, and what it will take for agriculture to play a leading role in Africa’s green economy. Whether you’re a...
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Policy, Trust & Transparency in African Carbon Trading
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Fundile Maphanga, Policy Lead at Allied Offsets, to unpack one of the biggest questions in Africa’s carbon market story — how do we build trust? From national initiatives to market regulation and data standards, Fundile breaks down what’s working, what’s not, and what Africa needs to get right to make its carbon markets credible and transparent. Tune in to explore: The state of carbon market policy across African countries How transparency and data can drive real market integrity ...
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Financing & Scaling Africa’s Role in the Global Carbon Economy
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Julien Gastaldi, CEO of Maki Planets, to explore the future of Africa’s participation in the global carbon economy. Julien shares a forward-looking view on how financing, innovation, and partnerships can help scale credible carbon projects across the continent. From investment flows to startup-driven solutions and Africa’s position in the evolving global climate landscape, this conversation unpacks the real pathways for growth and resilience. 🎧 Tune in to learn about: Unlocking climate...
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Scaling African Businesses: Practical Strategies for Sustainable Growth with Vandana Thottoli
The Let’s Talk Agriculture Podcast
In this episode of the Let’s Talk Agriculture Podcast, host Sharon Nkwah sits down with Vandana Thottoli, a seasoned executive and thought leader in Africa’s business and investment space. Together, they explore what it really takes to scale a business across the continent — from building strong systems and teams, to securing finance, strengthening operations, and navigating the realities of growth. It’s a practical, experience-driven conversation that unpacks the mindset, structure, and strategy behind scaling African enterprises sustainably. Join Our Private Community: I’d...
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From Visibility to Authority: Why Agribusiness Leaders Need More Than Attention
The Let’s Talk Agriculture Podcast
Visibility gets you noticed. Authority makes you trusted. In this solo episode of the Let’s Talk Agriculture Podcast, Sharon Nkwah breaks down the critical difference between being seen and being influential for both leaders and organizations in agribusiness. You’ll hear why authority attracts partnerships, funding, and opportunities and how to start building it through clarity, consistency, and the right platforms. 🎧 Tune in to learn practical steps to move beyond attention into lasting influence. 💡 Want to support the growth of this podcast? You can do so here: This podcast...
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Three (3) Simple Ways to Make Your Agriculture Brand Stand Out.
The Let’s Talk Agriculture Podcast
In this solo episode, I’m sharing 3 simple ways you can make your agri-brand stand out in Africa. It’s not about big words or complicated strategies. It’s about keeping your message clear, showing the real people behind your brand, and actually engaging with your audience. These are practical steps any agribusiness can start using right away. 🎧 Listen in, take what works for you, and let’s keep building stronger brands in African agriculture. 👉 Want to support the podcast? Show us some love here: https://selar.com/showlove/theletstalkagriculturepodcast
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The Agritech Boom: African Farmers Going Digital
The Let’s Talk Agriculture Podcast
African farmers are embracing the digital revolution, and the impact on agriculture across the continent is nothing short of remarkable! In this episode of the Let’s Talk Agriculture Podcast, Sharon takes us on an exciting journey into the world of technology in farming. Discover how mobile apps, digital marketplaces, and innovative fintech solutions are empowering farmers to grow smarter, sell quicker, and connect directly with buyers like never before. But it’s not all smooth sailing. We’ll also tackle the challenges that come with this transformation—think infrastructure hurdles,...
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The ₦5bn Agro-Inputs Distribution Plan – Will It Work?
The Let’s Talk Agriculture Podcast
The Nigerian government has announced a ₦5bn agro-inputs distribution plan — promising to get fertilisers, seeds, and agro-chemicals into the hands of farmers. But will this intervention truly reach those who need it most, or will it get stuck in the same old bottlenecks of politics, logistics, and poor timing? In this episode, I sit with Ilyasu Ishak, Business Development Manager at CropIT, to unpack the realities on the ground: How effective input distribution can transform yields Why timing is critical for farmers’ success The risks of leakages and mismanagement What lessons...
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Rethinking Carbon Offsets Through Farmers, Equity, and Climate Justice with Micheal Jones
The Let’s Talk Agriculture Podcast
Agriculture is often at the heart of climate conversations, but not always at the center of climate solutions. Farmers, especially smallholders, carry the heaviest weight of climate shocks while decisions are made far away from their fields. In this episode of the Let’s Talk Agriculture Podcast, Sharon sits down with Michael Jones, Co-Founder and Lead Architect at AgroReGenerations, to explore what it really means to put farmers first in the fight for climate justice. Michael shares his journey from city life to co-founding a global initiative spanning East Africa and Indonesia, and why...
info_outlineAre your agricultural messages truly reaching the people they’re meant for?
In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.
From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.
You’ll learn:
- Why one-size-fits-all messaging doesn’t work in agriculture
- The importance of understanding context, channels, and communication behaviors
- How real engagement starts with real insight
- What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap
If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.
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- Work With Us – Your Fractional Communications Advisory
Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.
From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.
Let’s build something effective — and intentional.
🚀 Sentra Lite – Start Getting Clarity Today
Good communication isn’t about more content — it’s about the right content, reaching the right audience.
Sentra Lite is our beta tool that helps you:
- Understand how your project messages are perceived
- Identify communication gaps before they become missed opportunities
- Strengthen connection with farmers, cooperatives, youth, and more
If you’re working on a live project and want better communication results, Sentra Lite is for you.
Beta access is available this July.
📊 Sentra Insights – Join the Waitlist
Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.
Built to help you:
- Analyze the effectiveness of your messaging across different audiences
- Make data-informed adjustments to improve engagement
- Avoid common pitfalls in outreach and visibility efforts
If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.
Join the waitlist to get early access and updates.