Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Release Date: 07/09/2025
What Trust Is Actually Doing to Your Work in African Markets with Sharon Nkwah
The Let’s Talk Agriculture Podcast
In this episode, Sharon breaks down how trust actually shapes work across African markets, often in ways organisations underestimate. Rather than treating trust as an abstract idea or a communications problem, this conversation looks at how trust affects access, timelines, resistance, and day-to-day decision-making. It explores why effort alone can’t compensate for a trust gap, why standard performance metrics often miss what’s really happening, and why consistency matters more than intensity. This episode is part of January’s editorial focus on authority and foundations, alongside...
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What Makes People Trust You in African Markets
The Let’s Talk Agriculture Podcast
Trust is often treated as a by-product of visibility. In many African markets, it isn’t. In this episode of the Let’s Talk Agriculture podcast, we slow the conversation down and examine how trust and authority are actually built and lost across African markets. We talk about why being visible doesn’t automatically make organisations credible, how trust is assessed quietly through behaviour and patterns, and why leadership decisions matter more than messaging when it comes to legitimacy. This episode builds on our January Roots & Reach edition, Authority Is Built, Not Claimed, and...
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Year-end Mini Series - Ep 2: Funding & Communication
The Let’s Talk Agriculture Podcast
In this episode, Sharon unpacks a major lesson from 2025: funding follows clarity. Many founders had great ideas and real impact, but struggled to communicate their value in a way funders and partners could understand. In today’s episode, we explore why simple, consistent communication, from updates to storytelling to thought leadership made the difference this year. This episode is a guide for leaders preparing for 2026. If you want funding, partnerships, or influence, your message needs to be clear. Let's help you get started in 2026: Get our Year-end bundled offer(Available in...
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Year-End Mini Series - Ep1 The Visibility Gap
The Let’s Talk Agriculture Podcast
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How to Build Nutritious, Low-Cost Food Systems Rooted in African Culture
The Let’s Talk Agriculture Podcast
What would it take to make nutritious food both affordable and culturally relevant across Africa? In this episode of the Let’s Talk Agriculture Podcast, we sit down with Taylor Quinn, Founder of Tailored Food, to explore what it really means to build nutritious, low-cost food systems rooted in African culture. Taylor shares how his team is rethinking food systems by combining community insight, local ingredients, and smart business models that make nutrition sustainable — not charity-based. From leveraging consulting work to fund social impact projects, to navigating the complexities of...
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Clean Innovation: Turning Nature Into Solutions for a Better Agriculture
The Let’s Talk Agriculture Podcast
For decades, agriculture has relied on chemistry to feed the world. But as the sector faces new environmental, regulatory, and sustainability challenges, a quiet revolution is emerging — one that looks to nature for the answers. At the heart of this shift is Dr. Gustavo Sosa, Founder and Scientific Director of INBIOAR Global LTD, whose work focuses on discovering natural compounds that can replace synthetic herbicides and pesticides. His mission is simple yet powerful: to inspire a cleaner, smarter agriculture built on nature’s own intelligence. In this episode of The Let’s Talk...
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Carbon Markets 101 for African Agribusiness – Demystifying Carbon Credits and Their Role in Agriculture
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, host sits down with Ann Maina from Boomitra to simplify one of the most talked-about — yet often misunderstood — topics in sustainability: carbon markets. From soil carbon projects to the use of remote sensing, Ann explains how African farmers and agribusinesses can directly benefit from carbon credits. Together, they explore the practical side of carbon markets — how they work, why they matter, and what it will take for agriculture to play a leading role in Africa’s green economy. Whether you’re a...
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Policy, Trust & Transparency in African Carbon Trading
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Fundile Maphanga, Policy Lead at Allied Offsets, to unpack one of the biggest questions in Africa’s carbon market story — how do we build trust? From national initiatives to market regulation and data standards, Fundile breaks down what’s working, what’s not, and what Africa needs to get right to make its carbon markets credible and transparent. Tune in to explore: The state of carbon market policy across African countries How transparency and data can drive real market integrity ...
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Financing & Scaling Africa’s Role in the Global Carbon Economy
The Let’s Talk Agriculture Podcast
In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Julien Gastaldi, CEO of Maki Planets, to explore the future of Africa’s participation in the global carbon economy. Julien shares a forward-looking view on how financing, innovation, and partnerships can help scale credible carbon projects across the continent. From investment flows to startup-driven solutions and Africa’s position in the evolving global climate landscape, this conversation unpacks the real pathways for growth and resilience. 🎧 Tune in to learn about: Unlocking climate...
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Scaling African Businesses: Practical Strategies for Sustainable Growth with Vandana Thottoli
The Let’s Talk Agriculture Podcast
In this episode of the Let’s Talk Agriculture Podcast, host Sharon Nkwah sits down with Vandana Thottoli, a seasoned executive and thought leader in Africa’s business and investment space. Together, they explore what it really takes to scale a business across the continent — from building strong systems and teams, to securing finance, strengthening operations, and navigating the realities of growth. It’s a practical, experience-driven conversation that unpacks the mindset, structure, and strategy behind scaling African enterprises sustainably. Join Our Private Community: I’d...
info_outlineAre your agricultural messages truly reaching the people they’re meant for?
In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.
From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.
You’ll learn:
- Why one-size-fits-all messaging doesn’t work in agriculture
- The importance of understanding context, channels, and communication behaviors
- How real engagement starts with real insight
- What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap
If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.
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- Work With Us – Your Fractional Communications Advisory
Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.
From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.
Let’s build something effective — and intentional.
🚀 Sentra Lite – Start Getting Clarity Today
Good communication isn’t about more content — it’s about the right content, reaching the right audience.
Sentra Lite is our beta tool that helps you:
- Understand how your project messages are perceived
- Identify communication gaps before they become missed opportunities
- Strengthen connection with farmers, cooperatives, youth, and more
If you’re working on a live project and want better communication results, Sentra Lite is for you.
Beta access is available this July.
📊 Sentra Insights – Join the Waitlist
Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.
Built to help you:
- Analyze the effectiveness of your messaging across different audiences
- Make data-informed adjustments to improve engagement
- Avoid common pitfalls in outreach and visibility efforts
If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.
Join the waitlist to get early access and updates.