Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Release Date: 07/09/2025
The Agritech Boom: African Farmers Going Digital
The Let’s Talk Agriculture Podcast
African farmers are embracing the digital revolution, and the impact on agriculture across the continent is nothing short of remarkable! In this episode of the Let’s Talk Agriculture Podcast, Sharon takes us on an exciting journey into the world of technology in farming. Discover how mobile apps, digital marketplaces, and innovative fintech solutions are empowering farmers to grow smarter, sell quicker, and connect directly with buyers like never before. But it’s not all smooth sailing. We’ll also tackle the challenges that come with this transformation—think infrastructure hurdles,...
info_outline
The ₦5bn Agro-Inputs Distribution Plan – Will It Work?
The Let’s Talk Agriculture Podcast
The Nigerian government has announced a ₦5bn agro-inputs distribution plan — promising to get fertilisers, seeds, and agro-chemicals into the hands of farmers. But will this intervention truly reach those who need it most, or will it get stuck in the same old bottlenecks of politics, logistics, and poor timing? In this episode, I sit with Ilyasu Ishak, Business Development Manager at CropIT, to unpack the realities on the ground: How effective input distribution can transform yields Why timing is critical for farmers’ success The risks of leakages and mismanagement What lessons...
info_outline
Rethinking Carbon Offsets Through Farmers, Equity, and Climate Justice with Micheal Jones
The Let’s Talk Agriculture Podcast
Agriculture is often at the heart of climate conversations, but not always at the center of climate solutions. Farmers, especially smallholders, carry the heaviest weight of climate shocks while decisions are made far away from their fields. In this episode of the Let’s Talk Agriculture Podcast, Sharon sits down with Michael Jones, Co-Founder and Lead Architect at AgroReGenerations, to explore what it really means to put farmers first in the fight for climate justice. Michael shares his journey from city life to co-founding a global initiative spanning East Africa and Indonesia, and why...
info_outline
Restoring What Feeds Us: Soil, Regeneration, and African-Led Conservation
The Let’s Talk Agriculture Podcast
Soil is where it all begins — yet it’s often the most overlooked element in agriculture conversations.
info_outline
What Local Sounds Like: Building Regional Media in Multilingual Agri Spaces
The Let’s Talk Agriculture Podcast
In this episode, we’re digging into what it really means to create local, relatable media across Africa’s multilingual spaces and why translation alone isn’t enough.
info_outline
Beyond the Message: Understanding Agricultural Audiences with Sharon Idahosa
The Let’s Talk Agriculture Podcast
Are your agricultural messages truly reaching the people they’re meant for?
info_outline
Unlocking the Power of Agro-Informatics – With Karl Morteo (FAO)
The Let’s Talk Agriculture Podcast
What if agricultural data wasn’t just for researchers — but also for farmers, governments, startups, and everyday decision-makers?
info_outline
Unspoken Work: Why Communication Still Feels Optional in Agriculture
The Let’s Talk Agriculture Podcast
There’s a lot of good work happening in agriculture — women-led businesses scaling, agritech solutions making real impact, donor programs driving change in rural communities. But far too often, all that transformation happens quietly. No updates. No stories. No real visibility.
info_outline
Leading with Data: How Agri-Businesses Can Use Tech to Drive Smarter Decisions with Beatrice Omoh
The Let’s Talk Agriculture Podcast
You’ve probably heard it before: “Data is the new oil.”
info_outline
Building Resilient Agri-Businesses with Smart Financial Tools with Ndu Ekwomadu
The Let’s Talk Agriculture Podcast
Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.
info_outlineAre your agricultural messages truly reaching the people they’re meant for?
In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.
From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.
You’ll learn:
- Why one-size-fits-all messaging doesn’t work in agriculture
- The importance of understanding context, channels, and communication behaviors
- How real engagement starts with real insight
- What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap
If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.
———————————————————
- Work With Us – Your Fractional Communications Advisory
Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.
From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.
Let’s build something effective — and intentional.
🚀 Sentra Lite – Start Getting Clarity Today
Good communication isn’t about more content — it’s about the right content, reaching the right audience.
Sentra Lite is our beta tool that helps you:
- Understand how your project messages are perceived
- Identify communication gaps before they become missed opportunities
- Strengthen connection with farmers, cooperatives, youth, and more
If you’re working on a live project and want better communication results, Sentra Lite is for you.
Beta access is available this July.
📊 Sentra Insights – Join the Waitlist
Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.
Built to help you:
- Analyze the effectiveness of your messaging across different audiences
- Make data-informed adjustments to improve engagement
- Avoid common pitfalls in outreach and visibility efforts
If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.
Join the waitlist to get early access and updates.