Is Your Agribusiness Investable? How to Attract Investors with Branding & Credibility
The Let’s Talk Agriculture Podcast
Release Date: 03/13/2025
The Let’s Talk Agriculture Podcast
African farmers are embracing the digital revolution, and the impact on agriculture across the continent is nothing short of remarkable! In this episode of the Let’s Talk Agriculture Podcast, Sharon takes us on an exciting journey into the world of technology in farming. Discover how mobile apps, digital marketplaces, and innovative fintech solutions are empowering farmers to grow smarter, sell quicker, and connect directly with buyers like never before. But it’s not all smooth sailing. We’ll also tackle the challenges that come with this transformation—think infrastructure hurdles,...
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The Nigerian government has announced a ₦5bn agro-inputs distribution plan — promising to get fertilisers, seeds, and agro-chemicals into the hands of farmers. But will this intervention truly reach those who need it most, or will it get stuck in the same old bottlenecks of politics, logistics, and poor timing? In this episode, I sit with Ilyasu Ishak, Business Development Manager at CropIT, to unpack the realities on the ground: How effective input distribution can transform yields Why timing is critical for farmers’ success The risks of leakages and mismanagement What lessons...
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Agriculture is often at the heart of climate conversations, but not always at the center of climate solutions. Farmers, especially smallholders, carry the heaviest weight of climate shocks while decisions are made far away from their fields. In this episode of the Let’s Talk Agriculture Podcast, Sharon sits down with Michael Jones, Co-Founder and Lead Architect at AgroReGenerations, to explore what it really means to put farmers first in the fight for climate justice. Michael shares his journey from city life to co-founding a global initiative spanning East Africa and Indonesia, and why...
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Soil is where it all begins — yet it’s often the most overlooked element in agriculture conversations.
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In this episode, we’re digging into what it really means to create local, relatable media across Africa’s multilingual spaces and why translation alone isn’t enough.
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Are your agricultural messages truly reaching the people they’re meant for?
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What if agricultural data wasn’t just for researchers — but also for farmers, governments, startups, and everyday decision-makers?
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There’s a lot of good work happening in agriculture — women-led businesses scaling, agritech solutions making real impact, donor programs driving change in rural communities. But far too often, all that transformation happens quietly. No updates. No stories. No real visibility.
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You’ve probably heard it before: “Data is the new oil.”
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Running an agri-business isn’t just about producing food — it’s about building systems that work, managing operations efficiently, and making smart financial decisions. But for many agri-entrepreneurs, especially small and growing ones, managing inventory, tracking sales, or even preparing basic financial records can feel overwhelming or get left behind completely.
info_outlineSecuring investment for your agribusiness isn’t just about having a great product or service—it’s about positioning yourself as an investable business. In this episode of the Let’s Talk Agriculture Podcast, we break down exactly what investors look for and how you can build a strong brand, establish credibility, and prepare for funding the right way.
You’ll learn:
- The key factors investors consider before funding agribusinesses
- Why branding matters and how it impacts investor decisions
- How to build credibility through media exposure, customer success stories, and thought leadership
- The steps to becoming investor-ready—from knowing your numbers to refining your pitch
- The best ways to approach and engage with investors for long-term success
Whether you're actively seeking investment or just preparing for future opportunities, this episode will help you position your agribusiness for growth and funding success.
At Let’s Talk Agriculture LLC, we help agribusinesses develop strategic communication, branding, and thought leadership to gain visibility and attract the right investors.
Want to make your agribusiness investable? Let’s talk!
🎧 Tune in now!