From Visibility to Authority: Why Agribusiness Leaders Need More Than Attention
The Let’s Talk Agriculture Podcast
Release Date: 10/01/2025
The Let’s Talk Agriculture Podcast
In this episode, Sharon breaks down how trust actually shapes work across African markets, often in ways organisations underestimate. Rather than treating trust as an abstract idea or a communications problem, this conversation looks at how trust affects access, timelines, resistance, and day-to-day decision-making. It explores why effort alone can’t compensate for a trust gap, why standard performance metrics often miss what’s really happening, and why consistency matters more than intensity. This episode is part of January’s editorial focus on authority and foundations, alongside...
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Trust is often treated as a by-product of visibility. In many African markets, it isn’t. In this episode of the Let’s Talk Agriculture podcast, we slow the conversation down and examine how trust and authority are actually built and lost across African markets. We talk about why being visible doesn’t automatically make organisations credible, how trust is assessed quietly through behaviour and patterns, and why leadership decisions matter more than messaging when it comes to legitimacy. This episode builds on our January Roots & Reach edition, Authority Is Built, Not Claimed, and...
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In this episode, Sharon unpacks a major lesson from 2025: funding follows clarity. Many founders had great ideas and real impact, but struggled to communicate their value in a way funders and partners could understand. In today’s episode, we explore why simple, consistent communication, from updates to storytelling to thought leadership made the difference this year. This episode is a guide for leaders preparing for 2026. If you want funding, partnerships, or influence, your message needs to be clear. Let's help you get started in 2026: Get our Year-end bundled offer(Available in...
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What would it take to make nutritious food both affordable and culturally relevant across Africa? In this episode of the Let’s Talk Agriculture Podcast, we sit down with Taylor Quinn, Founder of Tailored Food, to explore what it really means to build nutritious, low-cost food systems rooted in African culture. Taylor shares how his team is rethinking food systems by combining community insight, local ingredients, and smart business models that make nutrition sustainable — not charity-based. From leveraging consulting work to fund social impact projects, to navigating the complexities of...
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For decades, agriculture has relied on chemistry to feed the world. But as the sector faces new environmental, regulatory, and sustainability challenges, a quiet revolution is emerging — one that looks to nature for the answers. At the heart of this shift is Dr. Gustavo Sosa, Founder and Scientific Director of INBIOAR Global LTD, whose work focuses on discovering natural compounds that can replace synthetic herbicides and pesticides. His mission is simple yet powerful: to inspire a cleaner, smarter agriculture built on nature’s own intelligence. In this episode of The Let’s Talk...
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In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, host sits down with Ann Maina from Boomitra to simplify one of the most talked-about — yet often misunderstood — topics in sustainability: carbon markets. From soil carbon projects to the use of remote sensing, Ann explains how African farmers and agribusinesses can directly benefit from carbon credits. Together, they explore the practical side of carbon markets — how they work, why they matter, and what it will take for agriculture to play a leading role in Africa’s green economy. Whether you’re a...
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In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Fundile Maphanga, Policy Lead at Allied Offsets, to unpack one of the biggest questions in Africa’s carbon market story — how do we build trust? From national initiatives to market regulation and data standards, Fundile breaks down what’s working, what’s not, and what Africa needs to get right to make its carbon markets credible and transparent. Tune in to explore: The state of carbon market policy across African countries How transparency and data can drive real market integrity ...
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In this episode of The Let’s Talk Agriculture Podcast – Carbon Markets Series, we sit down with Julien Gastaldi, CEO of Maki Planets, to explore the future of Africa’s participation in the global carbon economy. Julien shares a forward-looking view on how financing, innovation, and partnerships can help scale credible carbon projects across the continent. From investment flows to startup-driven solutions and Africa’s position in the evolving global climate landscape, this conversation unpacks the real pathways for growth and resilience. 🎧 Tune in to learn about: Unlocking climate...
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In this episode of the Let’s Talk Agriculture Podcast, host Sharon Nkwah sits down with Vandana Thottoli, a seasoned executive and thought leader in Africa’s business and investment space. Together, they explore what it really takes to scale a business across the continent — from building strong systems and teams, to securing finance, strengthening operations, and navigating the realities of growth. It’s a practical, experience-driven conversation that unpacks the mindset, structure, and strategy behind scaling African enterprises sustainably. Join Our Private Community: I’d...
info_outlineVisibility gets you noticed. Authority makes you trusted.
In this solo episode of the Let’s Talk Agriculture Podcast, Sharon Nkwah breaks down the critical difference between being seen and being influential for both leaders and organizations in agribusiness.
You’ll hear why authority attracts partnerships, funding, and opportunities and how to start building it through clarity, consistency, and the right platforms.
🎧 Tune in to learn practical steps to move beyond attention into lasting influence.
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This podcast is powered by LTA Studio, the media and production arm of Let’s Talk Agriculture LLC.
We help organizations leverage podcasting and media platforms to build credibility and authority. If you’d like to get involved or explore podcast production for your organization, email us at studio@letstalkagriculture.com.
New! We’ve launched The Let’s Talk Agriculture Podcast Network — a private community where listeners and guests connect, collaborate, and unlock opportunities.
Join our new private community, The Let’s Talk Agriculture Network — a space for leaders, innovators, and professionals shaping Africa’s food systems.
Inside, you’ll:
✨Connect directly with peers across the continent
✨Share insights and opportunities in real-time
✨Join live discussions after every episode
👉🏽 Membership is exclusive. Learn more and join here: selar.com/LTA-Network