Fusing Organic Marketing with Powerful AI Tools - Conversation with Ben Glass
Sharp Strategies Sweet Success
Release Date: 02/28/2025
Why People Buy YOU (Not What You Do) - Marketing Secrets with Michael Delon
Sharp Strategies Sweet Success
In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging one's story in marketing. Follow Sharp Cookie to get actionable tips on how to make your marketing...
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"Google Maps is Your #1 Tool": Law Firm SEO & AI Tips with Jay Berkowitz
Sharp Strategies Sweet Success
In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and maintaining leads in the competitive landscape of digital marketing for law firms. Follow Sharp...
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Re-think Marketing Strategies for Law Firms with Nicole Rego
Sharp Strategies Sweet Success
In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing.
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How One Marketer Manages the Personal Brand of 37 Attorneys
Sharp Strategies Sweet Success
In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm.
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Hiring Your First Marketer: Essential Tips for Law Firms
Sharp Strategies Sweet Success
In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult...
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The Future of Digital Marketing with Amy May
Sharp Strategies Sweet Success
In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.
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Streamline your Law Firm Operations with Jim Parrish
Sharp Strategies Sweet Success
In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice.
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Consistency into Growth: Legal Marketing Strategies with Ryan McKeen
Sharp Strategies Sweet Success
In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.
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How to get AI & SEO to work with Your Law Firm, with Steven Galli
Sharp Strategies Sweet Success
In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.
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Unlocking Successful Legal Marketing Strategies with Annette Choti
Sharp Strategies Sweet Success
In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.
info_outlineIn this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com