The Cheer Mom Podcast
Mathew Lunsford has been in the sports marketing scene for over a decade; negotiating brand deals for athletes, one even at $1 million dollars. He has recently become part of the cheer scene and has noticed huge gaps in how - or even if - cheer athletes get paid. In this episode, Mat and I talk about how he intends to change that. : a marketplace that connects cheerleaders with brands that pay.
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Carl is a single dad who dove right into the cheer world. When his daughter developed a passion for cheer, Carl learned hair, makeup, and got involved right away. He talks about the learning curve, his observations of our sport, and when he knew it was time to switch gyms.
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You've probably seen them at a competition or all over social media: Dad Fury has taken the cheer world by storm Chad and Andrew represent this amazing group in today's episode. They talked with me a bit about how they started, and what their mission is. Give these guys a high five if you see them at a nearby competition. Maybe they'll inspire dads from your gym to follow suit and be a hype squad for your athletes.
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Original Air Date: Nov. 1, 2022 You asked, and we listened. By popular demand, it's an episode all about college cheer! And I got to talk to one of the best in the industry: The head coach of Texas Tech cheer, Bruce Bills. Coach Bruce has been involved with this program for TWENTY. YEARS. He led the Tech coed team to their first large coed D1 Championship. He's been named coach of the year by the College STUNT Association. He knows what he's talkin' about, and he was so gracious to spend some time with me. I took to our Facebook group and asked you all what you would ask a college coach. You...
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Today we are talking with a very special cheer dad. His name is Steven and we talk about how he and his fellow cheer dads started a movement in their gym, and how that is now spreading to other programs. You may have seen groups out there where the dads are the hype squad - they die their beards (the glitter ones are the best), they wear bright colors, matching jackets, they roll in with their rolling stereo and hype their athletes up. It's something that is just so special. Listen to the episode and learn a little more about how it all got started and where it came from. Thanks, Steven!...
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Cheer has taken Samantha Ryan all over the world, and has catapulted her into becoming a beloved role model in the industry. She has participated on teams at every level, and is currently in her second year as a Navarro Cheerleader. Samantha talks with me about her young days in cheer, cheer hairstyles, and even the 'competition morning attitude.' She gets vulnerable too, and opens up about topics that she wishes more people in cheer would talk about. This is such a special episode for both parents and athletes!
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It's high school cheer tryout season, and Hannah Stockman, former coach of a National Champion Varsity team, talks with me all about how cheer athletes - AND their parents - can be best prepared for tryouts!
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Cheer practice is unique to any other sport because if one athlete is missing, the whole team suffers. Attendance is super important, and cheer gyms are cracking down on their policies. But when is it okay to miss? When is it okay NOT to miss? Let's discuss.
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In part 2 of my fun with Dan and Jason, we talk about the score sheet: everything from what "Hit Zero" means, all the way to the nuances of the point system, drivers, and what can make or break a cheer routine. Dan addresses just why cheer is so expensive, from a business perspective; what drives costs up and what drives our tuition. I hope it's as enlightening to you as it has been to me, as I've learned about the business side of cheerleading. Listen to Dan's podcast Listen to Jason's Podcast Don't forget to leave a review!! It really helps the show.
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I am joined by Jason Larkins, host of the Let's Talk Cheer Podcast, and Dan Cotton, host of The Cheer Biz Podcast, and we answer your questions from our own perspectives.
info_outlineToday's episode we're here to talk about college cheer from the perspective of an actual college athlete. But not in a way that you might think. Cheerleading in college is something that I think a lot of times as parents look to as a status symbol.
And it is especially now, seeing your cheerleader make a college team can mean all kinds of opportunities. Like an incredible game day experience that not many people get to have. It is a built-in community. It's almost like a sorority of its own, like unofficially.
Being on the cheer team may provide additional resources. Like access to. Athletic meal plans or venues that they might not otherwise have experienced. Those are all good things. Campus life, the letter jackets, all of the automatic things that we think about when it comes to college cheerleading.
But one thing that you may not be thinking about, I certainly hadn't, is the other opportunities that being on a cheer team in college bring that are applicable to what the students may be studying. So I got to sit down with a University of Colorado Boulder cheerleader.
Joie is a senior at CU Boulder. She has been in cheerleading for so much of her life and went on to be a college cheerleader. My daughter introduced Joie to me and mentioned she was the social media captain for the cheer team.
I never really thought about that being an official position or official role within the cheer team. And I honestly never thought about a student running the social media account. How cool is it that a student not only gets to run the social media account, but there's a role for like social media and marketing captain. It turns out she was a marketing and advertising major.
I won't spoil the rest of the interview, but Joey and I talk about the opportunities afforded to her and potential opportunities that could be afforded to your athlete by being a part of the cheer team at their college or university and what that can translate into beyond a great game day or spirit or campus life experience. Joie is such a sweetheart. She took time out of her two and three a day practices during national season to talk to me and Joie, I just appreciate you so much. You're going to do amazing things.
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