One More Thing | Legal Marketing in 2023 With Gina Furia Rubel
Release Date: 01/31/2023
Behind the Bio | Beth Henderson, Immigration Advocate
All The Things
Beth Henderson, Pro Bono Director for Microsoft, joins host Julie Owsik Ackerman as they discuss what it is to be an immigration lawyer, what she learned about immigration in places around the world, and Microsoft’s incredible pro bono work with immigrant children.
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One More Thing | Getting Nerdy About Data with Andrew Hutchinson
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Andrew Hutchinson, CEO at Databall, joins host Robyn Addis, COO+CMBDO at LISI, as they continue the conversation from their recent presentation at the LMA Northeast Region Conference in New York on October 20. Robyn and Andrew love getting nerdy about data and evangelizing how to make data the first step on your marketing infrastructure-building journey.
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Behind the Bio | Jen Leonard is excited about Gen AI.
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Scared about the robots taking your job? Jen Leonard joins Julie today and explains reasons why we can feel excited about the future of the legal industry. We discuss using human-centered design in the court system; Gen AI and its possibilities to expand access to justice, and her new venture, Creative Lawyers, where she works with leaders to help legal teams thrive in this ever evolving future.
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One More Thing | Creating an Authentic, Purpose-Built Network for Professional Women with Lavinia Calvert
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One More Thing | Leveraging AI to Enhance Attorney Bios
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In this episode of "One More Thing," we will examine how AI can enhance the creation of attorney bios and explore the associated risks. We will discuss best practices for optimizing lawyer profiles, including SEO tactics, reputation risk management, and accurate self-representation. Additionally, we will delve into the ways artificial intelligence can be utilized to craft high-quality bios and the potential dangers that may arise.
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One More Thing | Viewing Marketing Analytics Through a Firm Leadership Lens
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In this week's "One More Thing" episode, get ready to explore the importance of meaningful data and its impact on executive decision-making, all while uncovering strategies for presenting digital analytics to law firm leadership in a compelling and influential manner.
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One More Thing | Takeaways from LMA23 Conference with Jessica Horowitz, Torkin Manes LLP
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On this week's episode of One More Thing, LISI COO+CMBDO Robyn Addis chats with Jessica Horowitz, Business Development & Events Specialist at Torkin Manes LLP in Toronto, Canada. Robyn and Jessica met for the first time this year at the LMA23 conference in Hollywood, Florida, and formed an instant bond. Which is a great reflection of the conference overall: a truly inclusive and connecting experience. Listen as Robyn and Jessica chat about their experience and their biggest takeaways!
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Behind the Bio | Corporate Law Partner, Mom & Storyteller, Kristen Ferris
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Women! Moms! Listen in as , law firm partner and mother of three, joins host for Behind the Bio. They will discuss how experiences like a breast pump meltdown and a mistaken email forward helped Kristen succeed in the male-dominated space of corporate law.
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Three Things | The "Other" Social Media Network
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We know that a social media presence is an important part of any law firm’s successful marketing plans. But there is more to it than just LinkedIn. Facebook, Instagram, and Twitter are all different – and can all play an integral role in your marketing strategy. Join LISI’s Lauren Forbes, Social Media + Marketing Manager, and Kristyn Brophy, Director of Client Strategy, as they dive into what you need to know about the “other” social media networks.
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Behind the Bio | Criminal Justice Warrior, Nyssa Taylor
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Nyssa Taylor, managing attorney for the New Jersey Innocence Project at Rutgers University, joins host for this month’s episode of Behind the Bio. Each month, Julie interviews a different lawyer with an unusual career path to explore its turning points. In this episode, Nyssa and Julie discuss systemic injustice, and the progress Nyssa and many others are fighting to achieve. Nyssa also refutes the idea that she thinks innocence is “stupid.”
info_outlineGina Furia Rubel, CEO and General Counsel of Furia Rubel Communications, joins host Robyn Addis, COO and CMBDO at LISI, to discuss their one key takeaway from the recent Marketing Partner Forum they attended as well as a look ahead for legal marketing in 2023.