#83: From Self-Loathing To Self-Love and the Birth of Lu in Luland AKA Lu Feathersone
Release Date: 07/06/2025
Women's Business
In this special episode of Women's Business, I speak to Leila Ainge, my brilliant co-conspirator in our recent research project 'Good Girl Economics: The Price of Playing Nice.' This conversation is a review of our research: why do it, why now, the trends we discovered, and what we've both learned and will be implementing off the back of this research - particularly around pricing and perception. Join us as we uncover why women find it challenging to discuss profit, the impact of internalised misogyny, and how we can shift our mindset to embrace sustainable success. Leila's background in...
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In this week's episode I speak to Rosamund Dean, a journalist, author, and writer of the Substack 'Well, Well, Well.' Rosamund shares her journey from her early career as an entertainment journalist to navigating the overwhelm of the wellness industry following her breast cancer diagnosis and recovery. We discuss how her definition of success has changed, the pressures of motherhood, and the future-proofing of her body post-cancer. Rosamund also talks about her transition to freelance work, the joys and challenges of the Substack platform, and the importance of maintaining a healthful balance...
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In this episode I speak to the inimitable Laura Belbin, better known as Knee Deep in Life on Instagram. Laura is an author, podcaster, and standup comedian who has used comedy to find light in the darkest of times. This conversation covers it all - from her early career experiences, her journey through therapy, dealing with childhood trauma, and how she discovered her true calling in comedy and completely reimagined and restarted her life. Laura shares the impact of her viral moments online, the challenges of being an influencer, and how she balances humor with raw honesty. This is an...
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In this episode I speak to Dani Pearce, founder of the globally successful footwear brand Merry People. We start with Dani's early memories of farm life in Australia, her journey through various jobs, and the idea she had that led to her launching her brand. Dani shares how she navigated her company's growth, including securing her first factory in China, selling at farmer's markets, and transitioning to e-commerce. We also delve deep into her personal life, discussing the impact of motherhood on her career, her husband becoming the primary caregiver for their kids, and the importance of...
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In this episode I speak to Nicola Fitzpatrick, the founder of Elansu, a sports bra brand for fuller-busted women. Nicola's journey is truly fascinating, as she transitioned from a career in the male-dominated roofing industry to designing supportive sports bras to meet her own needs - bras that celebrated AND supported her feminine shape rather than just squashing it. We delve into her early work experiences, her foray into construction, and the challenges she faced as a woman in a male-dominated field. Nicola shares her motivations behind starting Elansu and the meticulous process of creating...
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Join me as I speak to Chloe Fallon, founder of Lodestar Accounting. Chloe shares her journey from growing up in a single-parent household to founding her own accountancy firm, alongside starting her own family very young and having the build both alongside each other. We discuss her early career, the pressures of balancing work and family life, her fearless approach to leadership, and the pivotal moment that helped her to focus on purpose and impact over conventional measures of success, as she went about building her all-female team of accountants. Learn about Chloe's mission to support...
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In this episode, I speak to financial coach, writer and podcaster Clare Seal. Clare shares her journey from racking up £27,000 in personal debt to becoming a financial educator and influencer. We discuss the decision to share her debt journey online, the steps she took to get out of debt, and the impact of motherhood on her financial decisions. Clare also dives into the importance of financial education for children and how parents can break the cycle of financial shame. We touch on the systemic struggles women face in balancing career and family life and discuss Clare's podcast 'Help Me, I'm...
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In this episode I speak to Tessa Sowry-Osborne, founder of The Stationer - a beautiful online stationery collection curated by Tessa's expert eye and born out of a true passion for stationery. We delve into Tessa's fascinating journey from her early career aspirations in theatre, through to grappling with various temp jobs and eventually finding her calling in the world of high-quality, beautifully designed stationery. We discuss her initial determination to curate a selection of products from scratch, and how the sudden, tragic loss of her mother spurred her to take the leap in setting up her...
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In this episode I speak to JodI Clark, the founder of Sober Flourish, a wellness-led platform empowering women to remove alcohol and reclaim their energy. JodI shares her remarkable journey from heavy drinking in her teens through to her newfound sobriety, reflecting on the pivotal moments that led her to quit alcohol and start her business. We discuss her early influences, career path, and the challenges she faced during the pandemic. Jodi also delves into her strategies for growing a large social media following and the importance of authenticity in business. Finally, we explore the...
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In this episode I speak to the incredible Victoria Whittington, a female financial planner who stands out in a traditionally male-dominated industry. We dive into her journey from investment banking to setting up her own business, along with the unique challenges and insights she has gained along the way. Victoria shares her personal experiences, from childhood influences and career decisions to the impactful realisation she had during maternity leave. We explore how financial planning can be people-centric, the common misconceptions women have about money, and the importance of removing shame...
info_outline*Trigger warning: sexual assault
In this episode, I speak to Lu Featherstone, the vibrant and inspiring personality better known as 'Lu in LuLand' on Instagram. We dive into Lu's colorful and bold life journey from growing up as a vicar's daughter, serving in the Armed Forces, to moving to America and undergoing a transformative self-love revolution following her divorce. Lu candidly shares her struggles and triumphs, including dealing with postnatal depression, financial troubles, a self-diagnosed ADHD, and the powerful shift towards embracing authenticity and building community. We also explore her role as a confidence coach, and her ambitions with the Self-Love Revolution Bus. Be prepared for an emotional and deeply honest conversation that sheds light on the importance of resilience, community, and finding your purpose.
Find Lu on Instagram here
Find Lu's website and more information about her Self-Love Revolution tour here
Don't forget to join the conversation with me on Instragram here
And shop my limited edition stationery collection here
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