Is leasing Similar to Dating?
Life After Leasing
What's the difference between leasing and dating? Not much, actually. Join me and Connie Lee, CEO of Reffie—a centralized leasing platform that reduces leasing time by nearly 10 days—as we dive into the surprising parallels between leasing and dating. Just like in the dating world, finding the perfect tenant means searching for the right match, nurturing the relationship, and making that final commitment. Connie shares her insights on the leasing strategies that drive the highest conversion rates and how closely they mirror everyday dating advice.
info_outline
Navigating PropTech as a Female Founder
Life After Leasing
While the property industry boasts significant female representation, including at the C-suite level, women remain severely underrepresented in PropTech, reflecting a broader trend where fewer than 15% of startups overall are led by women. In this episode, we’re joined by Georgianna W. Oliver, a 3x PropTech founder who’s making waves in the industry. Having founded Package Concierge, Inc., acquired by Gibraltar Industries, and EverGreen Solutions, acquired by RealPage, she is now leading Tour24. Georgianna shares her journey to success in a predominantly male field, revealing her...
info_outline
Driving Technology Innovation at a Small High-Growth Company
Life After Leasing
What does it take to drive innovation in a traditionally conservative industry? In this episode, we’re joined by Nicholas Putz, the mastermind behind the AI & Technology Committee at Wangard Partners. Nicholas didn’t just talk about change—he made it happen, convincing a board to embrace new technologies and pushing teams to think beyond their comfort zones. From overcoming resistance to creating processes that stick, Nicholas shares the secrets to leading an organization into the future. If you’ve ever wondered how to get buy-in for big ideas or want to inspire your team to...
info_outline
Synergy Between Art and the Built Environment
Life After Leasing
Art can create a destination. Imagine transforming residential communities through the power of local art, making them vibrant hubs that resonate with both residents and visitors. This is the innovative approach that Melania Armenta, Director of Resident Strategy at Gallery Residential, champions in her work. Join me as I chat with Melania about her visionary strategies for integrating art into the fabric of residential spaces. She will share her insights on how art can not only enhance the aesthetic appeal of a property but also foster a sense of community and engagement. Melania will...
info_outline
Naturally Occurring Affordable Housing (NOAH)
Life After Leasing
Join me and Dan Norville, the CEO of Vivo Living, a company dedicated to creating vibrant, naturally occurring affordable living spaces. In this episode, Dan shares insights into Vivo Living's community and people-oriented approach, highlighting their commitment to fostering meaningful connections among residents through community events and engagement initiatives. Discover the concept of Naturally Occurring Affordable Housing (NOAH) and how Vivo Living preserves affordability for their residents. Dan discusses Vivo Living's strategies for acquiring and managing NOAH properties, ensuring they...
info_outline
How Operators Can Influence the Future of PropTech
Life After Leasing
In this episode of "Life After Leasing," we dive into the strategy behind discovering, purchasing, testing, and ultimately influencing technology development in the property technology space. Many marketing and operations leaders find themselves in the role of 'technology vendor manager' within their real estate organizations. While the discovery and selection of technology vendors can be exciting, managing these vendors often lacks the same allure. Join us as we talk with former property technology leaders and influencers Khet Richards and Samantha Skrobot about the intricacies of property...
info_outline
Asset Living: A Case Study in Rapid Expansion
Life After Leasing
Imagine skyrocketing from just over 100k units under management to nearly 300k in just three years! Asset Living has clinched the #2 spot on the NMHC Top 50 Managers list this year, continuing its impressive growth trajectory. At this scale, efficiency, innovation, and centralization are crucial to maintaining such a vast operation. But what can the rest of us learn from Asset Living's rapid growth and adaptability? Join me as I chat with Asset Living’s Vice President of Leasing, Brent Camp. He will share insights on how they leverage centralization and tech stack consolidation to scale...
info_outline
How to build a Reddit marketing strategy
Life After Leasing
In this episode of "Life After Leasing," host Sydney Webber welcomes Eric Sharpe, the CEO of Digital Envy, a marketing consulting agency. They dive into the intriguing world of Reddit as a marketing tool, discussing its potential for lead generation both organically and through paid strategies. Eric shares his experiences and insights on leveraging Reddit for business, including the importance of authenticity and the unique opportunities the platform offers. The conversation also touches on how companies can use Reddit to monitor customer feedback and manage their brand reputation...
info_outline
How Marketers Earn a Seat at the Executive Table
Life After Leasing
Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply “lead makers” and “specialized craftsmen”’. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role marketers can play in maximizing asset value. Sam Skrobot delves into the strategies that can empower marketing professionals to command a voice at the table in rooms dominated by finance leaders. From understanding audience expectations to mastering financials and staying current with expertise, Sam...
info_outline
AI: How It’s Built Into Proptech
Life After Leasing
Step into the fascinating world of AI in multifamily with our guest, Max Bryan, the mastermind behind Rentgrata’s new conversational AI product. How does it work? What does the future of AI really look like in the context of properties—especially with brand-new proptech insights drawn from their owned data sets? Plus: Get all the details on the creation of Ari, straight from the source—its engineer!
info_outlineCelebrate a remarkable milestone with Lisa Trosien as she approaches her 30th year in multifamily consulting. This episode will delve into Lisa's journey from her beginnings in multifamily to the inception and evolution of her own consulting business. We'll explore how her business has transformed over three decades, uncovering how Lisa keeps her strategies cutting-edge and relevant. Discover the changes and constants in the multifamily industry through Lisa's seasoned perspective, including the major turning points that have shaped our industry. We’ll discuss the impact of her significant LinkedIn following on her business and delve into the strategies behind building such an audience. Lisa also shares insights on maintaining a personal brand that continually meets audience expectations. This episode is a treasure trove of wisdom for anyone interested in the evolution of multifamily housing and the art of building a successful, enduring brand in the industry.