Scams, AI Threats & IT Security with Lori Crooks
Growth Strategy with Alyssa Evans
Cybersecurity isn't just an IT problem anymore — it's a business problem, a consumer problem, and honestly, a people problem. In this episode, we sit down with Lori Crooks, Founder and CEO of Cadra, Inc., a security assessment and management firm helping organizations navigate the complex and ever-evolving world of information security. With nearly two decades of experience across NIST, FedRAMP, HIPAA, PCI, and SOC compliance frameworks, Lori has seen it all — from enterprise-level data breaches to the everyday scams that are catching regular people completely off guard. We get into the...
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Consulting to Fashion with Sabrina Rohde
Growth Strategy with Alyssa Evans
She had the career most people spend years chasing. The prestigious firm. The fast track. The title that made everyone nod with approval. And she walked away to make a bag. Sabrina Rohde is the founder of Rohde Vene — a luxury accessories brand born in New York out of years spent in high-pressure, male-dominated boardrooms where she was brilliant, successful, and quietly building something just for herself on the side. What started as a creative outlet became a sold-out launch, an eight-week waitlist, and a brand that grew entirely through community — not a single dollar spent on ads. ...
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Your Brain on Marketing: The Behavioral Psychology Behind Why Humans Buy
Growth Strategy with Alyssa Evans
Today’s consumers are more research-driven than ever. They compare, read reviews, and do their homework before buying. But after all that research, the thing that actually tips the decision is almost never the feature list, it’s a feeling. A connection. The moment something moves from “I’m considering it” to “I need this.” In Part 2 of this 3-part solo series, host Alyssa Evans goes deep on the neuroscience and behavioral psychology behind how humans actually make buying decisionsand why understanding the brain is the one competitive advantage AI can’t replicate....
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Games, Memory, and Building with Purpose with Sharon Wood
Growth Strategy with Alyssa Evans
Sharon Wood launched the very first Grand Theft Auto. She put video games on 150 million packages of Fritos. She built games for Burger King. By every measure, she had already won. And then she walked away from all of it to build something that actually keeps her up at night — in the best way. Happy People Games uses neuroscience and digital play to help seniors access dormant memories, reduce isolation, and connect with the people they love — even when they can't remember their names. It's science-backed, joy-first, and quietly changing lives in memory care centers and living rooms across...
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Paid Ads, Scroll Stoppers & Finding Your People with Kathie Feng
Growth Strategy with Alyssa Evans
Most founders are solving the wrong problem beautifully. They rebuild offers, redesign websites, and overhaul messaging before ever confirming that the right customers are even seeing it. This episode is about fixing that. Alyssa Evans sits down with Kathie Feng, founder and Growth Architect at Signal Growth AI, to talk about what it actually takes to scale a business with strategy instead of hustle. Kathie spent 13+ years leading growth for global brands including Constellation Brands (Corona, Modelo), Discover, Capital One, Shiseido, and Pave, an a16z-backed fintech startup. Now she helps...
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AI Isn't Replacing Marketing - It's Exposing Which Brands Did the Work
Growth Strategy with Alyssa Evans
Is AI coming for your marketing job? That’s the wrong question — and this episode breaks down what’s actually happening. In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a background in behavioral psychology and over 15 years in the industry, Alyssa shares her firsthand observations on why AI isn’t replacing marketers — it’s exposing which brands were built on real foundations and which ones were built on surface-level activity. This episode covers the growing divide between brands built with a heart...
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Delegation for Leaders Who Can't Let Go with Renee Hastings
Growth Strategy with Alyssa Evans
What does it look like to build a business when no one built the path before you? In this episode of the Growth Strategy Podcast, host Alyssa Evans sits down with Renee Hastings - President and CEO of Executive Help Now, former Dale Carnegie Leadership Training Coach, and NBC-featured entrepreneur - to talk about delegation, faith, and building success entirely on your own terms. Executive Help Now is a virtual assistance agency that helps executives, entrepreneurs, and multi-million dollar nonprofits reclaim their time and focus on growth. Renee founded the company in 2014 after a career in...
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Turn Passion Into Profit with Ali Raymer | Travel Advisor | Growth Strategy
Growth Strategy with Alyssa Evans
This week I'm sitting down with travel entrepreneur and former high school English teacher Ali Raymer and this conversation is for anyone who's ever wondered if their passion is "enough" to build a real business around. Spoiler: it is. But only if you know how to tell the story. Ali built her travel brand from the ground up, survived a global pandemic that shut down her entire industry, and came out the other side with a client-trusted business that runs on authenticity, personal connection, and the kind of bespoke experiences that turn one-time clients into loyal fans. Her journey is a...
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Marketing Is Not One Size Fits All
Growth Strategy with Alyssa Evans
Marketing advice has become its own hamster wheel. Every tool has a must-have funnel. Every platform has a strategy you're supposed to follow. And every guru is selling you a system that worked great... for their business. The problem? Your business isn't their business. And it never will be. Because here's the truth: marketing is not one size fits all. It never has been. And the reason so many smart, capable, experienced brand builders feel like they're failing at marketing isn't because they're bad at it — it's because they're using somebody else's map to navigate their own territory. ...
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Small Steps, Big Results: How Dr. Christiane Schroeter Built a Business Without Burning Out
Growth Strategy with Alyssa Evans
What if the secret to growing your business wasn’t working harder — but working smaller? In this episode of Growth Strategy, Alyssa sits down with Dr. Christiane Schroeter, TEDx speaker, university professor, bestselling author, and host of the globally Top 1% ranked podcast Happy Healthy Hustle. Dr. Christiane is the creator of the Petite Practice™ framework — a proven growth strategy built on small, intentional actions that create lasting results without burnout. She moved from Germany to the U.S. on a Fulbright Scholarship, built a thriving academic career, launched two bestselling...
info_outlineThis episode dives deep into the power of creativity - the driving force behind innovation and problem-solving.
Explore the challenges of balancing creativity with measurable outcomes and how a more open-minded approach can unlock fresh perspectives.
Learn ways to boost your own creativity, how to apply it into your professional life, and finding what works for you!