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Genesco Sports Enterprises: John Tatum

Hello Longhorn

Release Date: 04/28/2025

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This week on Hello Longhorn, our guest is John Tatum, BA '89, the CEO of Genesco Sports Enterprises.

Genesco Sports is a strategic marketing consultancy and sponsorship activation agency representing the most Fortune 100 Companies in the industry.

 

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats