Ep 1: The Foundation – Challenges Treatment Centers Face in Marketing
Release Date: 06/23/2025
Ep 1: The Foundation – Challenges Treatment Centers Face in Marketing
MasterMined
Welcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy. If you’ve ever asked “Why isn’t our census growing?” or “What should marketing actually be doing for our organization?”, this is the episode for you. In this episode, you’ll learn: •...
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Ep 2: Marketing with Meaning – How to Use Your Data to Guide Digital Strategy in Addiction Treatment
MasterMined
Are your behavioral health marketing efforts driving real results, or are you just collecting vanity metrics? In this episode of the MasterMind Podcast, hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why KPIs (Key Performance Indicators) matter more than ever in the behavioral healthcare industry. Learn how to: ✅ Define KPIs that actually move the needle on census and admissions ✅ Align your marketing data with clinical and financial goals ✅ Capture demand instead of trying to create it ✅ Train your admissions team to close...
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Ep. 5: Built to Last vs. Built to Sell in Behavioral Health Marketing Strategy
MasterMined
Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, your hosts explore the critical distinction between being built to last and built to sell — and how that choice influences your branding, marketing, clinical alignment, and even how your front desk answers the phone. Whether you’re scaling a behavioral health brand, preparing for a future sale, or building a legacy that lasts, this conversation offers actionable insights to strengthen your foundation. 💡 What You’ll Learn: Why branding with real stories outperforms stock photos How...
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Ep 3: Choosing the Right Tech Stack for Behavioral Health | MasterMined Podcast
MasterMined
Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff. Whether you’re a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers actionable strategies, industry insight, and leadership perspective to help you scale smarter....
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Ep 4: Using Data to Drive Impact in Behavioral Health with Dr. Nick Hayes
MasterMined
Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, Nick Hayes, Chief Science Officer at Cumberland Heights, joins us to discuss how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. We cover everything from integrating CRM and EMR systems to building a behavioral health research institute—real talk, no fluff. Whether you’re a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers actionable strategies, industry...
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MasterMined Season One Trailer
MasterMined
Welcome to the Mastermind Podcast — your go-to source for behavioral health business strategy, digital marketing, and healthcare leadership. Hosted by Mark Scrivener, founder of Snapshot digital agency, alongside industry experts Lee Pepper and Jeff Skillen, this kickoff episode dives into the inspiration behind the show and how it aims to transform the behavioral health space. In this episode, you'll learn: ✅ How marketing can go from transactional to transformational in healthcare ✅ Why cross-industry expertise is the key to innovation in behavioral...
info_outlineWelcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy.
If you’ve ever asked “Why isn’t our census growing?” or “What should marketing actually be doing for our organization?”, this is the episode for you.
In this episode, you’ll learn:
• Why behavioral health programs often confuse tactics for strategy
• The danger of marketing silos and what “force multiplication” really means
• What it looks like when agencies liberate vs. occupy a client relationship
• How to align your vision, your team, and your agency around a common mission
• Why FOMO-driven decisions are killing your effectiveness
• What data you actually need—and how to build a transparent dashboard that works
• How trust, training, and being present can completely shift your marketing outcomes
🎙️ Who is this for? This episode is a must-listen for:
• Behavioral health entrepreneurs and operators
• Treatment center CEOs, CMOs, and admissions leaders
• Marketing teams inside or outside the industry
• Anyone tired of "agency black boxes" and ready for clarity
Don’t forget to like, comment, and subscribe to stay updated on future episodes!
Want to go deeper? Drop your questions below—we might turn them into full episodes.
Connect with the cast on LinkedIn:
Mark Scrivner: 
/ markscrivner
Lee Pepper: / leepepper
Jeff Skillen: / jeff-skillen-199507
Learn more about MasterMined here: https://www.snapshotinteractive.com/m... #BehavioralHealthMarketing #DigitalStrategy #HealthcareLeadership #MentalHealthGrowth #CensusBuilding #MasterminedPodcast #SnapshotAgency #AddictionTreatmentMarketing #HealthcareTransparency #MissionDrivenMarketing #MarketingForGood