Ep 7: The Rise of AI and the Evolution of SEO in Behavioral Health Marketing
MasterMined: A Behavioral & Mental Health Podcast
Release Date: 07/03/2025
Ep. 17 How AI & Mobile Tech Are Reshaping Behavioral Health
MasterMined: A Behavioral & Mental Health Podcast
Opening Hook: From marketing to recovery tools, AI and mobile technology are transforming behavioral health — but are organizations ready to adapt? Episode Overview: In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan, founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shares how mobile apps and AI are showing up across the behavioral health landscape, from patient engagement to marketing automation, and what leaders should know to implement them responsibly. For...
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Ep. 16 Culture, Process, and Picking the Right EMR with Shawn Manis
MasterMined: A Behavioral & Mental Health Podcast
What really makes or breaks an electronic medical record (EMR) implementation? It’s not the tech—it’s the culture and process behind it. In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Shawn Manis, former CIO of North Point Recovery and Meadows Behavioral Health. Known as a “culture-driven operator and financial waste assassin,” Shawn shares practical strategies for evaluating, selecting, and integrating EMRs without torching your team’s morale. If you’re leading a behavioral health organization—or planning your next tech...
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Ep. 15 | Billing Smarter, Not Harder with Patrick Dunn
MasterMined: A Behavioral & Mental Health Podcast
Why does behavioral health billing feel like a constant battle? In this episode of MasterMined, we sit down with Patrick Dunn, Chief Strategy Officer at Hansei Solutions, to unpack the complexities of payer relationships, revenue cycle management, and why billing smarter—not harder—can transform your organization’s future. Patrick brings decades of experience as a clinician, executive, and strategist, offering a rare inside look at how providers and payers can stop playing cat-and-mouse and start building partnerships that work. From tackling audits and pay-to-patient nightmares to...
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Ep. 14 Banking on Behavioral Health
MasterMined: A Behavioral & Mental Health Podcast
When is the right time to call an investment banker? And what exactly can they do for your behavioral health business? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with L.A. Galyon, Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising founder-led organizations and private equity-backed platforms, L.A. shares his journey into investment banking, why timing matters, and how the right approach can maximize value for owners. Whether...
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Ep. 13 Turning Social Into Admissions Success
MasterMined: A Behavioral & Mental Health Podcast
Digital ads and SEO might get all the hype — but if your social media game is weak, you’re leaving admissions on the table. In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn’t, and how to align your social strategy with your admissions process. If you’re running paid campaigns and optimizing your website but ignoring social, you’re missing a...
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Ep 12 Why Reputation Precedes Revenue
MasterMined: A Behavioral & Mental Health Podcast
Your reputation isn’t just about how you’re seen — it’s the foundation of your ability to serve. In this episode of MasterMined, New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why “reputation precedes revenue” and how behavioral health leaders can build trust through authentic personal branding. Rory shares insights from his “results × reach = reputation” formula, real-world examples, and strategies for showing up consistently without feeling self-promotional. In high-trust...
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Ep. 11 Systems Over Stars: How Behavioral Health Really Scales
MasterMined: A Behavioral & Mental Health Podcast
What really drives success in behavioral health — brilliant clinicians or bulletproof systems? Drew Rothermel, CEO of Defining Wellness, has led some of the most respected treatment centers in the country, and his answer might surprise you. In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two decades — from pre-Affordable Care Act to the private equity era. He shares hard-earned lessons on building organizations that last, leading with integrity, and making strategic marketing calls when...
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Ep. 10 The Alumni Effect: How Engagement Powers Growth
MasterMined: A Behavioral & Mental Health Podcast
Your alumni program isn’t just a feel-good initiative — it’s one of the most underutilized engines for growth in behavioral health. In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one takes more than a Facebook group and good intentions — it takes strategy, structure, and storytelling. If your treatment center doesn’t invest in alumni, you’re missing one of the lowest...
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Ep. 9 Accountable Marketing: Moving Past Vanity Metrics in Behavioral Health
MasterMined: A Behavioral & Mental Health Podcast
In this episode of the MasterMined Podcast, the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics. From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025. If you’re running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for spending smarter—and driving real results. You’ll learn: Why performance marketing is more...
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Ep. 8: Beyond the Funnel: Fixing Admissions to Boost Behavioral Health Outcomes
MasterMined: A Behavioral & Mental Health Podcast
In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it’s quietly draining your census. From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversions, revenue, and reputation. You’ll learn: Why great marketing doesn’t matter if your admissions team isn’t ready Where the biggest leaks in the funnel happen—and how to spot them ...
info_outlineIn this game-changing episode of the Mastermind Podcast, the team dives into one of the biggest shifts in digital marketing: the impact of AI on SEO — and what it means for behavioral health organizations.
From the rise of Generative Engine Optimization (GEO) to the decline of traditional keyword strategies, we explore how search engines, chatbots, and AI overviews are transforming the way people discover treatment centers.
💡 You’ll learn:
- Why SEO isn’t dead — it’s just evolving
- What GEO (Generative Engine Optimization) really means
- How behavioral health providers can future-proof digital strategies
- Why no-click searches are reducing traffic — and how to get it back
- How to optimize content for ChatGPT, Gemini, Google SGE & more
- The vital importance of E-E-A-T, multimodal content, hyper-local PR, and brand validation
Whether you're a behavioral health executive, marketing director, or SEO strategist, this episode is your blueprint for relevance in the age of AI.
đź”” Subscribe for more practical marketing advice from leaders in behavioral healthcare.
Connect with our Guest:
Sean Whitmore:
LinkedIn | https://www.linkedin.com/in/sean-whitmore-30aaaab3/
Company | https://www.snapshotinteractive.com/
Connect with our Hosts:
Mark Scrivner:
LinkedIn | https://www.linkedin.com/in/markscrivner/
Company | https://www.snapshotinteractive.com/
Lee Pepper:
LinkedIn | https://www.linkedin.com/in/leepepper/
Company | https://www.peprallygroup.com/
Jeff Skillen:
LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/
Company | https://www.skillsetenterprises.com/
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