Mental Fitness for Business Owners with Dr. Shiromi
The Sales Show with Maree Kirkpatrick
Release Date: 07/16/2024
The Sales Show with Maree Kirkpatrick
In this insightful episode, Maree Kirkpatrick explores the myriad ways that external factors such as the economy, weather, or personal life events can influence business performance. Listeners are invited to reframe these challenges and use them as opportunities to innovate their business strategies. Maree shares personal anecdotes, like the impact of having a new baby, to illustrate how life’s seasons need not slow business growth. Key topics covered include the importance of adjusting your marketing messaging to preempt consumer objections and how to harness the emotional appeal of your...
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In this episode, Maree Kirkpatrick invites listeners to confront the reality of business slumps candidly. She emphasizes the importance of facing these challenges and explores methods to maintain motivation. Her advice suggests getting back in touch with your ideal clients as a powerful first step. Maree encourages presenting your strengths and expertise, which affirms your capabilities and reignites confidence. Understanding the evolving nature of business and staying focused on the right audience plays a crucial role in overcoming these sales lows. She also stresses that mindset is a pivotal...
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Maree Kirkpatrick takes listeners on a journey through the importance of having a structured sales process. Drawing from her personal experience at Athlete’s Foot, she highlights why businesses must create tailored customer journeys to ensure satisfaction and foster loyalty. Maree emphasizes how a standardized process, like the one at Athlete’s Foot, ensures consistency and trust across various customer interactions. She also discusses the key elements that make a sales process effective: the ‘discover and uncover’ phase, smoothly transitioning to identifying solutions, building trust,...
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In this episode, Maree Kirkpatrick stitches together the realities of consumer behavior with practical pricing strategies every business owner should grasp. Starting with a reflection on Easter shopping experiences, Maree illustrates how businesses prepare for holiday sales and manage post-holiday price reductions. Her observations serve as a backdrop for deeper discussions on pricing strategy—exploring the notion that pricing should be driven by market demand rather than effort alone. She shares anecdotes about how customers react to pricing variations due to environmental changes, like...
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In this episode, host Maree Kirkpatrick dives into a crucial but often ignored aspect of business: dealing with failure. With a personal touch, she recounts a local Easter show event that went awry. The organizers had high hopes of creating a community-centered event, yet faced challenges like ticket mismanagement and safety concerns. Amid public backlash, Maree emphasizes the bravery it takes to acknowledge unsuccessful endeavors and extends her support to the organizers during their hardship. Maree shares her thoughts on why the fear of failure often paralyzes business owners, suggesting...
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Maree Kirkpatrick takes listeners on a journey through the crucial components of effective sales conversations. Beginning with her personal insights observed at the Royal Sydney Royal Easter Show, Maree explores how businesses can transform sales calls from uncomfortable encounters into genuine, value-driven conversations. The episode shines a light on the pressures women feel in sales, like self-worth doubts and fear of being disliked, and offers actionable advice to overcome these hurdles. Maree introduces a simple, effective sales framework that focuses on making connections, asking...
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This episode is all about shifting your focus towards conversion. With a vibrant and engaging tone, our host unpacks why a growing follower count isn't synonymous with business success. Discover how it's not just about having thousands on an email list but about guiding those who are already engaged from curious to committed. Maree Kirkpatrick emphasizes the necessity of understanding conversion's role in consistent sales and highlights common pitfalls businesses face when neglecting this crucial metric. Through relatable anecdotes and practical advice, she sheds light on making conversion a...
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In this insightful episode, Maree Kirkpatrick explores the key shifts occurring in the sales and marketing realms. As we leave behind some of the outdated strategies of 2023 and 2024, Maree highlights what's no longer effective, such as generic social media posting and overcomplicated sales funnels. Instead, she emphasizes the importance of clear messaging, community-driven content, and the human touch that AI automation often misses. The episode discusses successful tactics, including low-ticket offers that build trust and connections, storytelling in marketing, and strong brand voice...
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In this energizing episode, Maree Kirkpatrick tackles a common stumbling block in sales: the follow-up. Many businesses mistakenly believe that showing interest equates to a certain sale, only to face silence after the initial conversation. Maree emphasizes that without a structured follow-up plan, sales are needlessly lost. She shares insights from her collaboration with TAFE New South Wales, highlighting the value of tenacity and the effectiveness of professional follow-up. Maree outlines practical strategies, including setting a purpose for each follow-up, pre-framing follow-ups during...
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In this episode of the Sales Show, the focus is squarely on demystifying email marketing. Kicking off the conversation, the host paints a hypothetical picture of a world where popular social media networks abruptly disappear—an event that could potentially cripple businesses too reliant on these platforms. Instead, the episode champions email marketing as a robust and dependable channel. Listeners will learn about the common pitfalls in email marketing that lead to failure. Issues such as inconsistency, making content too self-focused, and overly formal or robotic tone significantly detract...
info_outlineIn this episode of the Sales Show, Maree Kirkpatrick Marie interviews Dr. Shiromi, who has been a doctor for 15 years, She obtained her medical degree from Melbourne's prestigious Monash University and completed her internship and residency at Alfred Health. She is the Founder and CEO of The Cloud GP their signature course is an online, self-directed mental health program that helps patients overcome symptoms of depression and anxiety while they wait to see a psychologist. The Cloud GP's mission is to provide access to timely, evidence-based GP-led mental health support for all Australians.
Maree and Dr. Shiromi talk about the impact of mental health on business owners. Dr Shiromi shares her passion for helping entrepreneurs through challenges like burnout and stress. They discuss seeking help, overcoming stigma, and prioritising self-care.
Dr. Shiromi explains her online mental health program and tips for managing well-being. This episode provides valuable insights on maintaining mental fitness while growing a business.
key takeaways include:
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Seeking mental health support is like getting help for any other issue, not a sign of weakness.
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Prioritizing self-care through exercise, nutrition, sleep and disconnecting can significantly benefit mental health and business performance.
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Dr. Shiromi's online mental health program provides a stepping stone for those waiting to see a psychologist.
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Writing down specific problems can help identify practical solutions and determine if an issue is business-related or a well-being concern.
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Connecting with like-minded entrepreneurs helps overcome challenges through shared experiences and support.
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Establishing a trusted GP relationship supports seeking help early before issues escalate.
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Balancing work and personal fulfilment differently for each person, with support from professionals, friends and healthy lifestyle habits.
Check out The Cloud GP website at www.thecloudgp.com.au - It provides access to Dr. Shiromi's online mental health program and free resources.
Connect with Marie:
Email: [email protected]
Website: mariekirkpatrick.com
Social Media: @MarieKirkpatrick
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