SERVE to Sell: Mastering Trust & Visibility in Business
The Sales Show with Maree Kirkpatrick
Release Date: 03/11/2025
Don’t Let the Seasons Steal Your Sales: How to Thrive in Slow Times
The Sales Show with Maree Kirkpatrick
In this insightful episode, Maree Kirkpatrick explores the myriad ways that external factors such as the economy, weather, or personal life events can influence business performance. Listeners are invited to reframe these challenges and use them as opportunities to innovate their business strategies. Maree shares personal anecdotes, like the impact of having a new baby, to illustrate how life’s seasons need not slow business growth. Key topics covered include the importance of adjusting your marketing messaging to preempt consumer objections and how to harness the emotional appeal of your...
info_outline
Struggling with Sales? How to Stay Motivated During a Business Slump
The Sales Show with Maree Kirkpatrick
In this episode, Maree Kirkpatrick invites listeners to confront the reality of business slumps candidly. She emphasizes the importance of facing these challenges and explores methods to maintain motivation. Her advice suggests getting back in touch with your ideal clients as a powerful first step. Maree encourages presenting your strengths and expertise, which affirms your capabilities and reignites confidence. Understanding the evolving nature of business and staying focused on the right audience plays a crucial role in overcoming these sales lows. She also stresses that mindset is a pivotal...
info_outline
Sole-Driven Sales: What Sneakers Taught Me About Selling Smarter
The Sales Show with Maree Kirkpatrick
Maree Kirkpatrick takes listeners on a journey through the importance of having a structured sales process. Drawing from her personal experience at Athlete’s Foot, she highlights why businesses must create tailored customer journeys to ensure satisfaction and foster loyalty. Maree emphasizes how a standardized process, like the one at Athlete’s Foot, ensures consistency and trust across various customer interactions. She also discusses the key elements that make a sales process effective: the ‘discover and uncover’ phase, smoothly transitioning to identifying solutions, building trust,...
info_outline
The Art of Pricing: Mastering Value, Timing, and Strategy
The Sales Show with Maree Kirkpatrick
In this episode, Maree Kirkpatrick stitches together the realities of consumer behavior with practical pricing strategies every business owner should grasp. Starting with a reflection on Easter shopping experiences, Maree illustrates how businesses prepare for holiday sales and manage post-holiday price reductions. Her observations serve as a backdrop for deeper discussions on pricing strategy—exploring the notion that pricing should be driven by market demand rather than effort alone. She shares anecdotes about how customers react to pricing variations due to environmental changes, like...
info_outline
Real Talk: Business Isn’t Always a Highlight Reel
The Sales Show with Maree Kirkpatrick
In this episode, host Maree Kirkpatrick dives into a crucial but often ignored aspect of business: dealing with failure. With a personal touch, she recounts a local Easter show event that went awry. The organizers had high hopes of creating a community-centered event, yet faced challenges like ticket mismanagement and safety concerns. Amid public backlash, Maree emphasizes the bravery it takes to acknowledge unsuccessful endeavors and extends her support to the organizers during their hardship. Maree shares her thoughts on why the fear of failure often paralyzes business owners, suggesting...
info_outline
Sell with Soul: Turning Conversations Into Connections
The Sales Show with Maree Kirkpatrick
Maree Kirkpatrick takes listeners on a journey through the crucial components of effective sales conversations. Beginning with her personal insights observed at the Royal Sydney Royal Easter Show, Maree explores how businesses can transform sales calls from uncomfortable encounters into genuine, value-driven conversations. The episode shines a light on the pressures women feel in sales, like self-worth doubts and fear of being disliked, and offers actionable advice to overcome these hurdles. Maree introduces a simple, effective sales framework that focuses on making connections, asking...
info_outline
Followers Don’t Pay Your Bills — Conversion Does
The Sales Show with Maree Kirkpatrick
This episode is all about shifting your focus towards conversion. With a vibrant and engaging tone, our host unpacks why a growing follower count isn't synonymous with business success. Discover how it's not just about having thousands on an email list but about guiding those who are already engaged from curious to committed. Maree Kirkpatrick emphasizes the necessity of understanding conversion's role in consistent sales and highlights common pitfalls businesses face when neglecting this crucial metric. Through relatable anecdotes and practical advice, she sheds light on making conversion a...
info_outline
Marketing Mastery: Trends to Watch & What’s Working in 2025
The Sales Show with Maree Kirkpatrick
In this insightful episode, Maree Kirkpatrick explores the key shifts occurring in the sales and marketing realms. As we leave behind some of the outdated strategies of 2023 and 2024, Maree highlights what's no longer effective, such as generic social media posting and overcomplicated sales funnels. Instead, she emphasizes the importance of clear messaging, community-driven content, and the human touch that AI automation often misses. The episode discusses successful tactics, including low-ticket offers that build trust and connections, storytelling in marketing, and strong brand voice...
info_outline
The Fortune is in the Follow-Up
The Sales Show with Maree Kirkpatrick
In this energizing episode, Maree Kirkpatrick tackles a common stumbling block in sales: the follow-up. Many businesses mistakenly believe that showing interest equates to a certain sale, only to face silence after the initial conversation. Maree emphasizes that without a structured follow-up plan, sales are needlessly lost. She shares insights from her collaboration with TAFE New South Wales, highlighting the value of tenacity and the effectiveness of professional follow-up. Maree outlines practical strategies, including setting a purpose for each follow-up, pre-framing follow-ups during...
info_outline
What If Social Media Disappeared? The Power of Email Marketing for Sales
The Sales Show with Maree Kirkpatrick
In this episode of the Sales Show, the focus is squarely on demystifying email marketing. Kicking off the conversation, the host paints a hypothetical picture of a world where popular social media networks abruptly disappear—an event that could potentially cripple businesses too reliant on these platforms. Instead, the episode champions email marketing as a robust and dependable channel. Listeners will learn about the common pitfalls in email marketing that lead to failure. Issues such as inconsistency, making content too self-focused, and overly formal or robotic tone significantly detract...
info_outlineIn this episode, we tackle one of the biggest gripes among business owners: investing time and resources in social media with little to no return. Our host lays out a straightforward yet powerful approach to turning social media activities into tangible sales. The key lies in the SERVE framework, a strategic model designed to enhance your social media content with purpose and direction.
The episode begins by highlighting common mistakes business owners make, such as overspending time without strategy and focusing on engagement rather than sales. Through the SERVE framework, each component is broken down: Sell, Expertise, Relationships, Visibility, and Evidence. We learn how to craft each social media post to not just attract attention but also convert viewers into customers. The host also shares personal insights on how sharing part of your journey can create a deeper connection with your audience.
Finally, practical tips for implementing this strategy are provided, ensuring listeners leave with actionable steps to revamp their social media presence. Whether you're launching a new product or maintaining a steady stream of leads, this episode is packed with insights to enhance your approach in 2025.
Key Takeaways
-
A well-defined strategy is essential; more content doesn’t equal more sales.
-
The SERVE Framework: Sell, Expertise, Relationships, Visibility, and Evidence.
-
Ensure social media activities are aligned with sales objectives.
-
Personal stories can fortify trust and engagement with your audience.
-
Regularly assess and adjust your social media strategy for maximum effectiveness.
Challenge yourself! Review your last 10 social media posts and ensure you’re covering all aspects of the SERVE framework. Are you selling effectively? Are you building relationships and proving your expertise? If you're missing these, it's time for a strategy revamp. Consider joining Her Sales Club for deeper insights and templates to enhance your social media success. Go and serve your audience so that your content actually brings in cash!