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How can we make the world better and fairer for all? With Professor Sir Simon Baron-Cohen from the University of Cambridge and the Autism Research Centre

Data Malarkey - the podcast about using data smarter

Release Date: 07/16/2024

Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast show art Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast

Data Malarkey - the podcast about using data smarter

In this Greatest Hits episode, Master Data Storyteller, Sam Knowles, rounds up the sharpest, most compelling, and most insightful moments from Series 8 of Data Malarkey - the podcast about using data, smarter. From AI and ethics to storytelling with data, this episode features golden snippets of conversations with: VW’s Nick Ratcliffe on marketing measurement Cambridge United FC’s Mark Bonner on the need to balance the emotional and the rational in the era of sporting analytics The Great Lakes Reporter of the Milwaukee Journal Sentinel, Caitlyn Looby, on three golden rule of...

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Measuring what matters: Darryl Sparey on comms, metrics, and making data sing show art Measuring what matters: Darryl Sparey on comms, metrics, and making data sing

Data Malarkey - the podcast about using data smarter

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme. From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic. Take the Data Storytelling Scorecard: 🔍 Topics in this...

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The Extinction of Experience: Christine Rosen on reclaiming humanity in a digital world show art The Extinction of Experience: Christine Rosen on reclaiming humanity in a digital world

Data Malarkey - the podcast about using data smarter

In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, is joined by Christine Rosen, senior fellow at the American Enterprise Institute and author of the 2025 book, The Extinction of Experience. They dig into what happens when real-world, face-to-face experiences are replaced by screens and algorithms. Christine shares her unique journey from a bassoon scholarship to intellectual thought leadership, how teaching aikido shapes her thinking, and how she sees technology reshaping human behavior - for better and worse. With insight, wit, and depth, Christine...

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How AI Thinks: Chris Summerfield on human brains and machine algorithms show art How AI Thinks: Chris Summerfield on human brains and machine algorithms

Data Malarkey - the podcast about using data smarter

In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, talks to Chris Summerfield, Professor of Cognitive Neuroscience at the University of Oxford. Chris shares insights into what makes human intelligence so remarkable, how AI models are both fundamentally different from AND similar to human brains, and why understanding cognitive science is critical for building better AI. They explore the future of AI-human collaboration, discuss Chris’ long experience at DeepMind, and consider why prediction sits at the core of both artificial...

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Rebuilding trust in science with Caitlyn Looby show art Rebuilding trust in science with Caitlyn Looby

Data Malarkey - the podcast about using data smarter

In this compelling episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, welcomes Caitlyn Looby - scientist, journalist, and Great Lakes reporter at the Milwaukee Journal Sentinel. From conducting soil microbe research in tropical cloud forests to demystifying scientific communication for the public, Caitlyn’s career bridges hard science and human stories. This episode explores her journey, the importance of accessible science, and how local storytelling builds trust. What you'll learn: How Caitlyn transitioned from academia to journalism The hidden world of...

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Mark Bonner on football, data, and the beautiful balance show art Mark Bonner on football, data, and the beautiful balance

Data Malarkey - the podcast about using data smarter

In this lively episode of Data Malarkey, Master Data Storyteller, Sam Knowles, is joined by Mark Bonner, Director of Football at Cambridge United. From academy coach to leading the club to shock cup victories, Bonner's football journey is anything but typical. Together, they explore the evolving role of data in football, the emotional highs and lows of managing a club, and what it really means to find balance between intuition and insight. Pep Guardiola's wild celebrations and Carlo Ancelotti's stoic eyebrow also make cameo appearances. What you'll learn: How Mark Bonner's career evolved...

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Turning data into desirability: Automotive insights with Nick Ratcliffe show art Turning data into desirability: Automotive insights with Nick Ratcliffe

Data Malarkey - the podcast about using data smarter

Recorded live at the DataComms 2025 conference in London, this very special episode of the Data Malarkey Podcast features Nick Ratcliffe, Customer Experience Director at Volkswagen Group UK. Host and master data storyteller, Sam Knowles, delves into how Nick and his team wield data to enhance customer experience, transform brand desirability, and prepare for the automotive industry’s electric future. With a career spanning leadership roles at BT, Audi, and Mercedes-Benz, Nick shares his evidence-based approach to marketing, the importance (and scarcity) of genuine insight, and a few personal...

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Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling show art Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling

Data Malarkey - the podcast about using data smarter

We’ve reached 51 episodes and wrapped Season 7 of Data Malarkey! In this greatest hits episode, host Sam Knowles shares the most powerful moments from a season packed with insights—from AI ethics to data puppets, from psychology and kindness to practical business transformation. Revisit brilliant guests like Sylvie Delacroix, Julie Holmes, Cecilia Dones, Robin Banerjee, Adam Davidson, and Scott Taylor, all of whom shared their real-world, often surprising, insights on how to use data smarter. What You’ll Learn: How to rethink AI through the lens of humility and uncertainty The...

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AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact show art AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact

Data Malarkey - the podcast about using data smarter

In this energising episode of the Data Malarkey Podcast, Master Data Storyteller Sam Knowles speaks with Julie Holmes, entrepreneur, inventor, and AI advisor. Julie shares her insights into how businesses can make AI work with their people – not instead of them. She dives into creative automation, ethical AI, and the dangers of dabbling without direction. From her practical UPGRADE Framework to her “intern not genius” approach to creating effective prompts for LLMs, Julie delivers a candid, actionable masterclass on the human side of AI. What You'll Learn: Why AI should be seen as an...

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Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact show art Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact

Data Malarkey - the podcast about using data smarter

In this episode of the Data Malarkey Podcast, host Sam Knowles welcomes Scott Taylor, The Data Whisperer, to break down why data storytelling is the missing business skill in the world of AI, analytics, and business intelligence. Scott shares why he believes in Truth Before Meaning, the idea that businesses need clean, structured data before they can extract meaningful insights. He also explains why tech jargon is holding the data industry back, why business leaders don’t care how data works, and how he’s making the world of data more relatable through Data Puppets. What You'll Learn in...

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In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Sir Simon Baron-Cohen, Professor of Developmental Psychopathology at the University of Cambridge, where he also runs the Autism Research Centre. Simon has been working in the field of autism for approaching 40 years and is one of the world’s leading authorities on the subject.

 

Since the mid-1980s, the research he’s led and undertaken has led him to advance several different, complementary theories of the condition including: the mind-blindness theory, the prenatal sex steroid theory, and the empathising-systemising theory of autism and typical sex differences.

 

Some corners of autism research have a somewhat shady and disreputable reputation for their misuse of data; for drawing conclusions about the general population from tiny sample sizes that the data could not warrant. Indeed, it was in the wake of the MMR scandal that the charity Sense About Science was founded in the early 2000s – to encourage researchers to present their findings responsibly and the media to report them responsibly – and Sense About Science’s director, Tracey Brown, was a recent guest on Data Malarkey.

 

By contrast with the shady stuff, Simon’s research has been a shining light of empiricism and evidence-based, data-driven truth, with sample sizes sometimes in the tens or hundreds of thousands. His 2018, empathising-systemising study famously collected data from 36,000 autistic people and 600,000 non-autistic people.

 

Described by the medical journal The Lancet as “a man with extraordinary knowledge … his passionate advocacy for a more tolerant, diverse society, where difference is respected and cultivated, reveals a very human side to his science” it is our honour to welcome Simon to Data Malarkey. A very fitting, very high-profile end to Season Five, a season bookended by two great Cambridge minds, as we started with Professor Sir David Spiegelhalter.

 

To secure Simon as a guest on Data Malarkey, I’m delighted to say I had to drop my son Max’s name. At the time of recording, Max had recently hosted Simon at an excellent event run by the recently-reborn Cambridge Psychology Society, of which Max is now President. At the university, he is studying Psychological & Behavioural Sciences. #proudfather

 

EXTERNAL LINKS

Profile of Simon on The Lancet – Psychiatry site https://www.thelancet.com/journals/lanpsy/article/PIIS2215-0366(15)00461-7/fulltext

 

The Autism Research Centre https://www.autismresearchcentre.com

 

The extraordinary output of 750+ articles from the Autism Research Centre on PubMed https://pubmed.ncbi.nlm.nih.gov/?term=simon+baron-cohen&sort=date

 

Auticon, the social enterprise on a mission to improve the employment prospects of neurodivergent people, whose board Simon advises https://auticon.com/uk/

 

 

To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.