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Gift Cards for Small Businesses

Code[ish]

Release Date: 03/16/2021

How Salesforce Leverages Heroku show art How Salesforce Leverages Heroku

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Robbie Birbeck, VP of Digital Enterprise Technology at Salesforce, joins Julián Duque to talk about how Salesforce leverages Heroku. Filmed at the Palace Hotel in downtown San Francisco, the big star of this episode is Agentforce, which helps Salesforce employees with IT and HR questions, among others. 

info_outline Building Agentic Apps with RubyLLM show art Building Agentic Apps with RubyLLM

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Vestmark manages more than 1.7 trillion in assets, and its CTO, Freedom Dumlao, joins Julián Duque to discuss how AI is helping its advisors in their day-to-day work. Filmed at the Palace Hotel in downtown San Francisco, the pair discuss the role of AI in development and why all its new products are being built using Ruby. 

info_outline Engineering Excellence and AI Productivity show art Engineering Excellence and AI Productivity

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In our second video special from the Palace Hotel, Julián Duque is joined by Shiva Nimmagadda, Vice President of Excellence, True AI and Analytics at Salesforce. Together, the pair discuss the various ways his team is using AI to improve developer efficiency, productivity, and output.

info_outline AI Workflows for Support Ticket Integration show art AI Workflows for Support Ticket Integration

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Filmed at the Palace Hotel in downtown San Francisco, this week’s episode of Code[ish] is the first in a short series of video specials!  To kick things off, Julián Duque is joined by Keegan Bakker, CEO of audience engagement platform Audata, to explore how Heroku helped the app grow from a hobby idea to a powerful tool for major organizations across the globe.

info_outline AI Agents and Open Source show art AI Agents and Open Source

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This week on Code[ish], host Julián Duque connects with Rizel Scarlett from Block, Inc., to discuss how agentic AI is changing the FinTech landscape. Block, Inc. is the parent company behind popular services like Square, Cash App, and many more. 

info_outline Getting to the Heart of Twelve-Factor Apps show art Getting to the Heart of Twelve-Factor Apps

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On this week’s episode of Code[ish], Vish Abrams joins Jon Dodson to talk about the role of AI, the ways Twelve-Factor aids developers, and how science fiction shaped a little of their own history.

info_outline Introducing Heroku Vibes show art Introducing Heroku Vibes

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This week’s episode is an exciting one because we’re talking about our brand-new release, Heroku Vibes! Mauricio Gomes joins Jon Dodson to go over what Heroku Vibes is, what it’s capable of, and how it could be a game-changer for developers and non-developers alike.  Join the pilot by visiting

info_outline Talking Traces and OpenTelemetry show art Talking Traces and OpenTelemetry

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Jon Dodson has an 11-year Heroku veteran with him on the podcast this week, Principal Member of Technical Staff Alex Arnell. Together they talk through the native integration of OpenTelemetry in Heroku Fir, the benefits of traces over traditional logs, how they assist debugging, and what’s next for observability in modern development.

info_outline Heroku in the Wild: Vanshiv on Using the Right Tools show art Heroku in the Wild: Vanshiv on Using the Right Tools

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You won’t find too many developers with more experience in the Salesforce ecosystem than our guest this week! Not only is Gaurav Kheterpal a Salesforce MVP and Trailblazer, he also still uses his original Salesforce org from 2007. He joined Julián Duque to discuss how Vanshiv Technologies delivers client work with Heroku, the importance of embracing AI, and why it’s vital for developers to keep an open mind in choosing the right tool for the job.   

info_outline What’s Possible with Heroku AppLink show art What’s Possible with Heroku AppLink

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This week we’re taking a deeply technical dive into our newest feature: Heroku AppLink! Jon Dodson is joined by Chris Wall, Salesforce Architect and creator of AppLink, to explore what AppLink offers developers and how it brings Heroku and Salesforce closer together. 

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This episode is a conversation between Heroku developer advocate, Chris Castle and James Dong, developer and owner of Last Minute Gear. The business enables San Francisco residents to buy, rent, and borrow clothing and outdoor gear for activities such as camping, snow sports, and climbing. During the early days of the pandemic, the business was forced to close to comply with shelter-in-place regulations. There was an outpouring of support for small businesses, but not everyone has a Venmo account or wants to donate to a GoFundMe appeal.

While many used the pandemic to catch up on Netflix and banana bread baking, James spent a day coding a website and platform where businesses could sell gift cards. It not only helped his own anxiety and insomnia but helped brick-and-mortar businesses like gyms and restaurants (and his own shop) to still earn revenue.

It allowed customers to purchase gift cards to be remunerated once businesses reopened. While other platforms with this functionality already existed, James’ project included business-critical functions, such as processing payments and gift cards.

James talks about his experiences of anxiety and insomnia which acted as catalysts in making his website operational in just one day. Support from Stripe and Heroku meant there were no fees—all money generated went to the businesses.

The conversation offers interesting insights into the value of using a decision logger to document ideas and milestones as well as notes and commit messages to explain why particular decisions were made at certain points in time. It’s also a great example of what can happen when developers build projects that help others in need.