7CEO 058: Take Your Business To The Next Level With Cameron Herold

Cameron is the mastermind behind hundreds of companies’ exponential growth. He has mentored dozens and dozens of companies all around the world who have gone on to have 9-figure exits.

Cameron has built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience.

He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less.

LINKS

Cameron’s site: CameronHerold.com

Cameron’s books: CameronHerold.com/books

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TOP TAKE-AWAYS

In order to scale beyond the first million a company needs to be obsessed with culture.  Media shows culture as the work-from-home lifestyle with all the perks, but this is false.

7 FIGURE COMPANIES FOCUS ON:

1. 1. Having a Vivid Vision
   2. Hiring the Right People
   3. Planning Strategically
   4. Meeting Rhythms
   5. Leveraging Technology

VIVID VISION

• Create a future description of every aspect of your company three years from now.
  Use this three-year description to begin planning how you will reach this vision in a
  month’s time, a year’s time, etc…
• Lean three years into the future and then work it backwards to where your company is
  today, and that’s how you won’t get stuck.

HIRING THE RIGHT PEOPLE

• Focus on hiring fractional people who have done that specific job before.
• Hire fractional people for project by project work or by job necessity in the company.
• Hire type A people who can manage themselves and hold themselves accountable.
• Your network is your net worth.

PLANNING STRATEGICALLY

• Focus on building an operational company that has enough gross margin to cover your
  overhead and pays for your profitability.
• Always have something to sell to your clients.
• Continually tweak SOP’s so new hires know the company process, but keep them
  simple.

MEETING RHYTHMS

• Meetings are necessary
• The key is to make sure that you do them properly, get results through them, and don’t
  over invite people.
• Verne Harnish philosophies focus on creating core types of meeting for your
  organization.
• You need to have a strategy meeting every year and every quarter, financial review
  meeting every month, planning meeting every week with your leadership team, one on
  one coaching meetings where you coach each of your direct reports for a half hour to an
  hour, and then your daily huddle.
• Know how to run a meeting and how to participate in a meeting.
• “Sorry, I’m late,” is not an excuse always be 5 minutes late to everything.
• Use strategy meetings to determine whether your products should continue to sell or be
  discontinued.

LEVERAGING TECHNOLOGY

• Look for technology accelerators, hacks, shortcuts and apps to accelerate the growth of
  your business.
• Use technology comfortable to you and your employees.

IN CONCLUSION

• Focusing on hobbies and relationships outside of work is important for personal growth.
• End the business day at the same time every day and try not to work weekends.
• Read books or articles that are specific to your current company projects.

Email your top take-aways and learnings to [email protected]