EP19: John Explains How To Write Really Freaking Fast

So, how do you get show notes written – with the deadline hovering like a gore soaked banshee (cuz there’s now 18 shows in the can and the launch is happening, like, tomorrow) – with three top copywriters in the mix?

Answer: You procrastinate, think up wild notions about tricking other writers to do the work, try AI, toss the AI notes cuz it’s half hallucination… procrastinate some more… endlessly discuss other futile ways to trick someone else to do it, try AI again, toss the AI crap…

… and finally John just gets fed up and slams out some show note copy all on his lonesome. (And Kev and Daniel chuckle over their evil procrastination-heavy plan to get John to do exactly this.)

Takes him 15 minutes for the first notes on show number one. He brings it to the next show, this one here, and everyone marvels at a top writer’s brazen efforts to make simple show notes sing.

Then they all go deep on writing philosophies, the required structure of a good, readable piece (even a short one like show notes), and especially the trick of front-loading the copy with emotional triggers and power words. 

Yeah, you’ll be shocked how much thinking, planning, and editing goes into a two paragraph message when a veteran A List writer deigns to slam it out. 

This entire show is a peek behind the curtain of a genuine word-wizard packing every sentence like it’s a bomb set to obliterate resistance and ignite a brushfire of intense interest and curiosity. 

Included is an entire toolkit for writers who want to write really freaking fast while maintaining top-of-the-line quality (and salesmanship). 

But of course you’re too savvy to be interested in learning how to write compelling stuff at warp speed, aren’t you…