The Freeze - John Santner

John Santner, owner of the beloved local spot, "The Freeze," formerly "Tastee Freeze." dives into the rich history of the business, the reasons behind its name change, and the unique challenges of running a bustling ice cream and fast-food joint. John shares heartwarming anecdotes about community connections, the importance of quality, and his dedication to his employees.

 

# Discovering Grayslake: The Heartwarming Story of "The Freeze"

In this episode of "Discovering Grayslake," host David Woll sits down with John Santner, the owner of the beloved local ice cream and fast-food establishment, "The Freeze." Formerly known as "Tastee Freeze," this iconic spot has been a staple in the Grayslake community for decades. The conversation delves into the rich history of the business, the reasons behind its name change, and the unique challenges of running a seasonal eatery. Here, we break down the key insights and actionable advice shared in the episode, offering a comprehensive guide for listeners and readers alike.

## The Transition from "Tastee Freeze" to "The Freeze"

### Embracing Change While Honoring Legacy

John Santner recounts the pivotal decision to rebrand from "Tastee Freeze" to "The Freeze." This change was driven by the need to maintain quality and independence from the franchise's parent company, which had begun imposing changes that conflicted with John's vision for the business.

**Key Takeaways:**
- **Quality Over Compliance:** John refused to compromise on quality, such as using fresh strawberries instead of lower-quality alternatives.
- **Legal Considerations:** He navigated the legalities of rebranding by consulting with the parent company's legal department, ensuring compliance while gaining independence.
- **Community Resonance:** The new name, "The Freeze," still resonated with the community, preserving the essence of the beloved establishment.

### Actionable Advice:
- **Evaluate Franchise Agreements:** If you're part of a franchise, regularly assess whether the terms align with your business goals and values.
- **Consult Legal Experts:** When considering a rebrand, seek legal advice to understand the implications and ensure a smooth transition.
- **Engage the Community:** Involve your community in the rebranding process to maintain loyalty and support.

## Operational Challenges and Solutions

### Managing Peak Seasons

John shares the excitement and chaos of opening and closing seasons, with long lines of eager customers. He emphasizes the importance of efficient operations and effective communication with the community.

**Key Takeaways:**
- **Social Media Buzz:** Utilize social media to generate excitement and keep customers informed about opening dates and special events.
- **Training and Preparation:** Invest in thorough training for new employees to handle the rush of customers effectively.
- **Customer Patience:** Foster a supportive community that understands and appreciates the challenges of peak seasons.

### Actionable Advice:
- **Leverage Social Media:** Create engaging content to build anticipation and keep your audience informed.
- **Comprehensive Training Programs:** Develop detailed training manuals and conduct mock rush scenarios to prepare staff.
- **Community Engagement:** Communicate openly with your customers about peak season challenges and encourage their patience and support.

## Employee Empowerment and Community Connection

### Building a Strong Team

John highlights the importance of having dedicated employees and creating a positive work environment. He shares stories of long-serving staff members and the family-like atmosphere at "The Freeze."

**Key Takeaways:**
- **Employee Recognition:** Acknowledge and celebrate the contributions of long-term employees.
- **Positive Work Environment:** Foster a supportive and inclusive workplace culture.
- **First Job Opportunities:** Provide valuable work experiences for young people in the community.

### Actionable Advice:
- **Employee Appreciation Programs:** Implement recognition programs to celebrate milestones and achievements.
- **Inclusive Culture:** Promote teamwork and inclusivity through regular team-building activities and open communication.
- **Mentorship Opportunities:** Offer mentorship and growth opportunities for young employees to develop their skills and confidence.

## Community Engagement and Support

### Fostering Community Spirit

John discusses the various ways "The Freeze" engages with the Grayslake community, from participating in local events to supporting sports teams and charitable initiatives.

**Key Takeaways:**
- **Local Events Participation:** Actively participate in community events to build strong local connections.
- **Support for Local Teams:** Implement discount programs and special offers for local sports teams and organizations.
- **Charitable Initiatives:** Engage in charitable activities and fundraisers to give back to the community.

### Actionable Advice:
- **Event Sponsorship:** Sponsor local events and festivals to increase visibility and community engagement.
- **Team Discounts:** Offer group discounts and special deals for local teams and organizations.
- **Charity Partnerships:** Partner with local charities and non-profits to support community causes and build goodwill.

## Balancing Business and Personal Life

### Navigating Multiple Roles

John shares his experience of balancing his roles as a business owner, firefighter, and family man. He emphasizes the importance of prioritizing family and maintaining a healthy work-life balance.

**Key Takeaways:**
- **Work-Life Balance:** Prioritize family time and personal well-being alongside business responsibilities.
- **Supportive Networks:** Rely on supportive networks, such as family and colleagues, to manage multiple roles effectively.
- **Community Service:** Engage in community service and volunteer activities to give back and stay connected.

### Actionable Advice:
- **Time Management:** Implement effective time management strategies to balance work and personal life.
- **Support Systems:** Build a strong support system of family, friends, and colleagues to share responsibilities.
- **Community Involvement:** Participate in community service and volunteer opportunities to stay connected and give back.

## Conclusion

This episode of "Discovering Grayslake" offers a heartfelt look at "The Freeze" and its integral role in the local community. John Santner's journey reflects his dedication to quality, community engagement, and creating a welcoming atmosphere for families. The insights and actionable advice shared in this episode provide valuable guidance for business owners and community members alike.

### Final Thoughts:
- **Support Local Businesses:** Local establishments like "The Freeze" are the heart of the community. Support them to foster a vibrant and connected community.
- **Engage and Connect:** Engage with your community through events, social media, and charitable initiatives to build strong local connections.
- **Prioritize Quality and Service:** Maintain high standards of quality and customer service to build loyalty and trust.

Listeners are invited to subscribe to the podcast to hear more stories from Grayslake, highlighting the unique individuals and businesses that make the area special. David Woll's engaging conversation with John Santner serves as a reminder of the importance of local businesses in shaping the character of Grayslake, making it a cherished place for residents and visitors alike.