Episode 072: Standing Out in a Crowded Market and Creating Your Own Playing Field
Release Date: 02/06/2025
Episode 100: Small Shifts in Customer Experience That Decide Business Success
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael Tasner uncovers the hidden ways businesses sabotage their own growth without even noticing. Through real-world stories and insights gathered from his travels and interactions with companies of all sizes, Michael reveals how small changes in customer experience, communication, and accessibility can determine whether your business thrives or gets left behind.
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Episode 099: The Unconventional Path to Business Breakthroughs
The Dream 100 ® Show
In this episode of The Dream 100 Show, the host reveals a bold and rarely discussed strategy designed to fast-track high-value relationships and create game-changing opportunities. Known for sharing exclusive insights not found on other platforms, he delivers an actionable idea that pushes far beyond traditional networking. Packed with creative, high-impact approaches tailored for ambitious entrepreneurs, this episode embodies the essence of the Dream 100 framework—building powerful partnerships that can transform a business.
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Episode 098: The Search Engine Trap That’s Costing You Visibility
The Dream 100 ® Show
In this episode of the Dream 100 Podcast, host Michael unpacks a rapidly evolving shift in how search engines—and more importantly, AI language models—are determining online visibility. With the rise of tools like ChatGPT, Gemini, Claude, and Grok, traditional SEO is no longer enough. Listeners will discover practical, tested strategies that can help businesses get discovered faster in AI-powered search environments. This isn’t theory—this is real-world data and cutting-edge tactics that smart marketers and entrepreneurs need to pay attention to right now.
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Episode 097: You’re Not Getting Noticed Because You’re Playing It Safe
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into one of the most overlooked reasons why your Dream 100 strategy might be falling flat: you haven’t taken a real stand. Michael explores why your brand must take a bold, unapologetic position—and back it up with action—to earn trust, respect, and attention in a noisy world. Inspired by real-world examples, this episode delivers tangible insight into standing out, polarizing your audience (in a good way), and attracting high-impact partnerships. Whether you're running a childcare business, a service agency, an e-commerce brand,...
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Episode 096: You’re Losing Money If You’re Not Using These Business Tax Hacks
The Dream 100 ® Show
In this episode of The Dream 100 Show, Michael shifts gears from marketing to money and dives into the financial blind spots that cost small business owners thousands each year. Broadcasting live from Las Vegas after speaking at a national conference, he unpacks the most commonly missed tax deductions, misunderstood write-offs, and untapped strategies that could significantly reduce your tax burden. From the right business structure to paying your kids, leveraging the Augusta Rule, and capitalizing on research and development credits, this episode delivers real-world insights that most CPAs...
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Episode 095: How Fast-Growing Brands Stay Aligned and Scale Smarter
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into a behind-the-scenes consulting experience with a fast-growing e-commerce brand that had momentum—but one major issue holding everything back. From skyrocketing sales to hidden disconnects within leadership, Michael reveals the often-overlooked factor that can derail even the best marketing strategies. Subscribe to The Dream 100 Show for weekly deep dives on high-impact growth strategies, marketing partnerships, and building unstoppable momentum in your business.
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Episode 094: Where Is Your Marketing Money Really Going?
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into one of the most overlooked but crucial topics in marketing—attribution. After a powerful conversation with a major public company, he shares insights that can transform how small businesses allocate their marketing budget. From understanding first-in and last-in touchpoints to leveraging macro-level trends, Michael unpacks the frameworks and data-backed strategies that help you invest with confidence.
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Episode 093: Can You Really Grow a Business Without a Marketing Budget?
The Dream 100 ® Show
In this episode of The Dream 100 Show, Michael Tasner tackles one of the most common and critical questions in entrepreneurship: Can you market your business with no budget at all? The answer? It’s not black and white. Michael dives deep into the harsh realities of small business failure, the non-negotiable role of marketing in customer acquisition, and why being “scrappy” can only take you so far. He shares powerful insights from his own master's research, plus his top three low-to-no-cost strategies that actually move the needle, including Dream 100 outreach, content marketing,...
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Episode 092: This Is What High-Level Entrepreneurs Are Doing With AI—And You’re Not
The Dream 100 ® Show
In this episode of the Dream 100 podcast, host Michael reveals how he's going all-in on AI—sharing an unfiltered, behind-the-scenes look at how he's integrating artificial intelligence across his businesses, teams, and daily operations. From AI-powered prospecting to full-scale automation inside the Dream 100 framework, Michael unpacks why now is the most critical time for entrepreneurs and business leaders to embrace AI before it’s too late. This is not a hype session—it’s a strategic deep dive from someone putting six figures into AI education, building out intelligent systems, and...
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Episode 091: Turning Strategic Gifting into Powerful Business Relationships
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives deep into the art of crafting unforgettable, highly personalized gifts that spark real relationships with your Dream 100. Drawing from both personal experience and student success stories, he shares how strategic gifting—when done right—can break through noise, build meaningful connections, and elevate your brand. Whether you're trying to connect with influencers, business partners, or potential clients, this behind-the-scenes look at gifting within the Dream 100 framework is a must-listen.
info_outlineIn this episode of The Dream 100 Show, Michael dives deep into the game-changing strategy of creating a "blue ocean" in your industry. While most businesses are stuck competing on price and fighting for the same customers, there’s a smarter way to separate yourself and become untouchable.
Whether you’re in home services, retail, or any other space, discover how strategic marketing and storytelling can transform your brand into a category of one.