Episode 072: Standing Out in a Crowded Market and Creating Your Own Playing Field
Release Date: 02/06/2025
Episode 097: You’re Not Getting Noticed Because You’re Playing It Safe
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into one of the most overlooked reasons why your Dream 100 strategy might be falling flat: you haven’t taken a real stand. Michael explores why your brand must take a bold, unapologetic position—and back it up with action—to earn trust, respect, and attention in a noisy world. Inspired by real-world examples, this episode delivers tangible insight into standing out, polarizing your audience (in a good way), and attracting high-impact partnerships. Whether you're running a childcare business, a service agency, an e-commerce brand,...
info_outline
Episode 096: You’re Losing Money If You’re Not Using These Business Tax Hacks
The Dream 100 ® Show
In this episode of The Dream 100 Show, Michael shifts gears from marketing to money and dives into the financial blind spots that cost small business owners thousands each year. Broadcasting live from Las Vegas after speaking at a national conference, he unpacks the most commonly missed tax deductions, misunderstood write-offs, and untapped strategies that could significantly reduce your tax burden. From the right business structure to paying your kids, leveraging the Augusta Rule, and capitalizing on research and development credits, this episode delivers real-world insights that most CPAs...
info_outline
Episode 095: How Fast-Growing Brands Stay Aligned and Scale Smarter
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into a behind-the-scenes consulting experience with a fast-growing e-commerce brand that had momentum—but one major issue holding everything back. From skyrocketing sales to hidden disconnects within leadership, Michael reveals the often-overlooked factor that can derail even the best marketing strategies. Subscribe to The Dream 100 Show for weekly deep dives on high-impact growth strategies, marketing partnerships, and building unstoppable momentum in your business.
info_outline
Episode 094: Where Is Your Marketing Money Really Going?
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives into one of the most overlooked but crucial topics in marketing—attribution. After a powerful conversation with a major public company, he shares insights that can transform how small businesses allocate their marketing budget. From understanding first-in and last-in touchpoints to leveraging macro-level trends, Michael unpacks the frameworks and data-backed strategies that help you invest with confidence.
info_outline
Episode 093: Can You Really Grow a Business Without a Marketing Budget?
The Dream 100 ® Show
In this episode of The Dream 100 Show, Michael Tasner tackles one of the most common and critical questions in entrepreneurship: Can you market your business with no budget at all? The answer? It’s not black and white. Michael dives deep into the harsh realities of small business failure, the non-negotiable role of marketing in customer acquisition, and why being “scrappy” can only take you so far. He shares powerful insights from his own master's research, plus his top three low-to-no-cost strategies that actually move the needle, including Dream 100 outreach, content marketing,...
info_outline
Episode 092: This Is What High-Level Entrepreneurs Are Doing With AI—And You’re Not
The Dream 100 ® Show
In this episode of the Dream 100 podcast, host Michael reveals how he's going all-in on AI—sharing an unfiltered, behind-the-scenes look at how he's integrating artificial intelligence across his businesses, teams, and daily operations. From AI-powered prospecting to full-scale automation inside the Dream 100 framework, Michael unpacks why now is the most critical time for entrepreneurs and business leaders to embrace AI before it’s too late. This is not a hype session—it’s a strategic deep dive from someone putting six figures into AI education, building out intelligent systems, and...
info_outline
Episode 091: Turning Strategic Gifting into Powerful Business Relationships
The Dream 100 ® Show
In this episode of The Dream 100 Show, host Michael dives deep into the art of crafting unforgettable, highly personalized gifts that spark real relationships with your Dream 100. Drawing from both personal experience and student success stories, he shares how strategic gifting—when done right—can break through noise, build meaningful connections, and elevate your brand. Whether you're trying to connect with influencers, business partners, or potential clients, this behind-the-scenes look at gifting within the Dream 100 framework is a must-listen.
info_outline
Episode 090: The #1 Reason People Don’t Buy from You — And How to Fix It
The Dream 100 ® Show
There’s one critical reason why people don’t buy from your business — and it’s not what most marketers or sales pros think. In this episode of Dream 100 Show, Michael Tasner reveals the most overlooked concept in sales and marketing: frames — and how being in the wrong one can sabotage even the best pitch. You’ll learn: Why most buyers are mentally in the wrong frame — and what that means for your offer How to shift their mindset (without being pushy or salesy) Real examples from landscaping to digital marketing that highlight the disconnect The four mindset shifts required to...
info_outline
Episode 089: Why Brand Is the Last Competitive Edge in an AI World
The Dream 100 ® Show
With AI disrupting nearly every corner of business—from content creation to customer service—the playing field is getting more crowded, faster, and noisier than ever. But there’s one powerful moat that AI can’t replace: your brand. In this episode of The Dream 100 Show, Michael Tasner goes deep into why brand equity is your ultimate differentiator in an AI-powered world. He unpacks what brand truly means beyond logos and color palettes, the critical role of community and consistency, and how owning your brand name (literally, with trademarks) can safeguard your business as competition...
info_outline
Episode 088: What If You Could Completely Replace Your Bookkeeper with AI?
The Dream 100 ® Show
In this episode of The Dream 100 Show, Michael Tasner explores a game-changing question: What if you could fully replace your bookkeeper with AI? While the Dream 100 method is rooted in building ideal partnerships and driving business through marketing, Michael dives into the often-overlooked (and let's be honest, boring) area of accounting and bookkeeping—and how AI is now transforming it. You'll discover: Why AI is more accurate, scalable, and cost-efficient than humans in managing books The exact steps to audit what your bookkeeper is doing—and what you should be doing How to activate...
info_outlineIn this episode of The Dream 100 Show, Michael dives deep into the game-changing strategy of creating a "blue ocean" in your industry. While most businesses are stuck competing on price and fighting for the same customers, there’s a smarter way to separate yourself and become untouchable.
Whether you’re in home services, retail, or any other space, discover how strategic marketing and storytelling can transform your brand into a category of one.