iBuyers Aren’t the Enemy: How to Create the Ultimate Real Estate Value-Add w/ Debra E-Leon
Release Date: 09/26/2024
How Top Agents Are Taking Their Unfair Share of a Shrinking Market w/ Jason Waugh
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New or experienced, top producer or middle-of-the-road agent, it’s been a complex and challenging time to be in real estate. But in any market, some agents seem to have an unfair advantage. How do they keep growing when everyone else is stagnant or even contracting? The secret isn’t rocket science. These agents just outwork everyone else - they over-index on the activities that lead to results. Because in any sales business, it’s all about the volume of relationships you have, the sincerity of those relationships, and the intensity of your efforts. Here’s the truth: when...
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With all the recent shakeups in real estate, some are saying the MLS is on its way out. Heated debates around Clear Cooperation and growing interest in listing segmentation, have left agents wondering if the future of the MLS is up in the air. Is it just a relic of the past? Is it still useful to agents or consumers? The MLS isn’t going anywhere. In fact, it’s about to become more powerful than ever before. It’s not just a database of listings. It’s a massive data engine that tells the real story of a market. It’s the perfect foundation for layering on...
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Real Estate Agents Are Devaluing Their Representation.. Here’s How to Fix It w/ Susan Nicolson
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At a time when the value we provide is in question, the last thing an agent can do is devalue the representation we offer. Unfortunately, many agents unknowingly undermine their own value by falling into habits that erode the trust and professionalism clients expect. Whether it’s getting complacent in a hot market, neglecting client communication, or cutting corners to close deals quickly, these actions send the wrong message about the quality of service we provide. The reality is that a successful real estate business doesn’t happen by chance. It’s the result of...
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Highlights from the Arizona REALTORS Leadership Event
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Between legal battles, market slowdowns, tech disruptions, industry shakeups, and shifts in public perception, real estate agents are facing one of the most uncertain times in real estate history. Many are asking the same questions: What’s really changing? Will I still be relevant in 5 years? How can I protect my business and elevate the profession? And where does the association fit into all of this? In this special bonus episode, recorded live at the Arizona Association of REALTORS Leadership Conference, 4 powerhouse voices from across our state (and beyond) shared raw, timely, and...
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How to Increase the 13% Who Stay in Real Estate to 20% w/ Ethan Beute
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The troubling statistic that 75% of new agents are out of the business in 12 months doesn’t end there. By year 5, half of that remaining 75% is also gone. Why do so many agents (even talented, hardworking ones) fail to have staying power in this industry? The goal of this industry shouldn’t just be to hold onto the people who survive. We should also aim to increase their number so that perhaps the 13% can be the 20% and even higher. The biggest biggest reason many agents fail to stay in this business isn’t a lack of leads or even a lack of leadership. It comes down to the...
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Frictionless Real Estate: How to Future-Proof Your Business and Get Paid More w/ Nobu Hata
The 13% Podcast
Ever since the NAR settlement, real estate agents have been worried about the consumer paying them less. What they don’t realize is: most consumers think great agents don’t get paid enough. Buyers and sellers are hungry for exceptional customer service, and they’ll happily throw more dollars to an agent who provides it. If you want to win the consumer over and grow your business, you have to take a consumer-centric approach in all you do. It starts with building a foundation of trust, putting out the right content, and creating the most frictionless buying/selling...
info_outlineIn today’s market, there are many factors that can take an agent out of this business. One of the worst things you can do is treat iBuyers like the enemy and only offer the traditional real estate transaction.
Platforms like Offerpad provide multiple ways for the consumer to sell a home, but a lot of agents don’t want to hear it (or tell their clients about it).
Here’s the problem: If our clients aren’t learning about iBuyer options from us, we’re at risk of losing the transaction entirely.
Instead of trying to drive a singular real estate solution, including iBuyer options in our offerings makes us more valuable. How do we create a multifaceted service that solves different problems for sellers? How do we work through market changes instead of letting them defeat us?
In this episode, we’re joined by real estate leader and Director of Brokerage Partnerships at Offerpad, Debra E-leon. She talks about howiBuyers and agents can create the ultimate win by working together, her journey and all the ways she’s giving back and making a contribution.
Guest Bio
Debra E-Leon brings a wealth of experience to any situation. Serving as a real estate leader and business developer over the last 20 years, Debra has sought to harness networking relationships and business needs with the communities in which she serves. This has included serving on the Board of Women’s Council of Realtors San Diego as
Treasurer, VP of Membership of her local Parent Teacher Association and currently serving as a board member of the Hispanic Association Real Estate Professionals. Active in non-profit organizations and President of Xan You Matter Foundation, Debra has established a reputation of dependability, connectedness and getting things done. Debra has lived in the Valley for the last 9 years and is excited to offer her 20 years of expertise along with her certification as a Facebook Marketing Strategist to help her customers execute effective online marketing strategies. Connect with Debra on LinkedIn or follow her on Instagram.
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