The Power of Running Data in Clinical Practice (with Zuzana Rogers on Sports Physio Alaska Experience)
The Business of Biomechanics
"I see rehab professionals moving away from a system that is so transactional into a system where our main focus is to help people live well no matter what life throws at them. There is so much value in unlocking movement and untapped potential." Join me in this episode where I was a guest on the Sports Physio Alaska Experience with physical therapist Zuzana Rogers. In this conversation, we talk about my experience opening a gait lab, how my team and I integrate data into rehab, the misconceptions about what a running gait analysis is, the misunderstandings of knee arthritis...
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Who Should You Hire First - Admin or PT?
The Business of Biomechanics
Should your first hire as a business owner be an admin assistant or a physical therapist? In this episode, I will share my thought process on how I decided who to hire as my first employee AND, more importantly, WHY I made that decision. You will always remember your first hire. It's a big but necessary decision if you want to grow a business versus being a one-person show. Should you hire someone that generates revenue or someone that can help organize you and your business? I was eager to record this episode because I waited too long to...
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How We Got 28 Hot Leads From A Running Race
The Business of Biomechanics
Getting runners to interact with you at running races is a challenging feat. In this episode, I will share the formula my team and I used to generate 28 hot leads from a single running event. If you're starting your rehab business, networking and events will be the primary source of generating new clients. If you've "tried" getting new clients from events but struggled to get people to engage and talk to you, this episode is for you. Having tabled dozens of events, my team and I have learned a thing or two that I'll share in this episode. I'll share the many...
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The productivity formula you must steal from general contractors
The Business of Biomechanics
In this episode, I'll explain why you should model how you run your business and lead your team like a general contractor. General contractors are world-class at using a little-known but powerful formula for delegating responsibility to staff members to stay focused on the highest-leverage tasks that grow their businesses. This formula has helped me develop my team while freeing up my calendar to focus on the key responsibilities of being a business owner. If you're "stuck" treating clients and feel like you're doing everything in your business, this episode is a...
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The tech we use most often: muscle EMG
The Business of Biomechanics
Muscle EMG is by far and away the most frequently used biofeedback tool we use at our clinic. If I could only keep one piece of technology, out of my entire gait lab, EMG would be the one. In this episode I breakdown what surface EMG is and its many benefits for clients and clinicians. I’ll also share the most common ways we use EMG with clients so you can start using it with your clients. If you’ve been looking to add technology to your rehab practice but don’t want to make a big investment, but still want the highest upside, EMG would be the place to start. I will...
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The Clinical Edge - Navigating a 3D Running Analysis
The Business of Biomechanics
In this episode, we'll discuss the critical elements of successfully navigating a 3D running gait analysis, helping you streamline the process and deliver actionable results while keeping your clients engaged and informed. Performing a running gait analysis can feel overwhelming. My goal in this episode is to help you “keep it simple” while helping you avoid common pitfalls. I share my insights on what I’ve learned, having done over 1,000 running analyses and having trained eight practitioners in our process. Here’s what you can expect from the show: How to Set the...
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Using Biomechanics to Reduce Workplace Injuries with Dr. Chris Hughes
The Business of Biomechanics
In this episode, I had the opportunity to talk with Dr. Chris Hughes. Dr. Hughes is a professor at Slippery Rock University and Editor of the Journal of Orthopaedic and Sports Physical Therapy Cases. His research and teaching have centered around biomechanics and motion analysis in orthopedics. He has branched out and used his knowledge to reduce workplace injuries in the warehouses of major grocery stores. Talk about a niche industry! Using 3D motion technology, EMG, and video Dr. Hughes and his team have studied the ergonomics of warehouse workers, providing valuable information...
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Running a 7-Figure Practice With 5 Kids
The Business of Biomechanics
“How you manage your personal life is how you’ll manage your business.” In this episode, I’m going to venture into the personal aspect of running a business. A business, after all, should be a means to an end and not the be all end all. It’s also true that no amount of business success can make up for failure at home. How you structure your business should reflect you and should support your family’s lifestyle. All too often though, a business becomes the spoiled brat in the family that gets all the attention at the expense of others. I haven’t always had the secret formula to...
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Developing a Niche Business with Matt Guffey
The Business of Biomechanics
In this episode of The Business of Biomechanics, I got to talk with strength and conditioning specialist and business owner Matt Guffey. Matt is the founder of Victory High Performance, a thriving niche personal training and performance center in San Jose, California, that caters to Brazilian jiu-jitsu athletes. In this episode, Matt walks us through his journey from being an ice hockey athlete, then a AAA hockey coach to how he started and grew his training business. Matt describes the key strategies he used to get his first clients and how he’s developed raving fans and...
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How To Focus on What Matters
The Business of Biomechanics
In this episode, I talk about how to focus on what matters when opening your own business and how to avoid majoring in minor details. It’s safe to say we all struggle with focus from time to time. Whether in school or in the initial stages of opening your own business, there is always a lot to do. There will always be something else on the “to-do” list, and figuring out how to use your time is one of the most valuable skills you can learn. When opening your business, focusing on what matters will determine if you succeed or fail. The problem many new business owners need help...
info_outlineOn this episode of Business of Biomechanics we’re joined by the President and Cofounder of 3 Planes Movement Specialists Cassie Butts. Cassie has a background in biomedical engineering and is on the cutting edge of using biomechanical technology in real-world settings.
Cassie began her career working in a traditional physical therapy setting. It was around the ten-year mark she started playing around with apps and tablets to try and get a better understanding of her patients in the short time she had with them. She couldn’t convince her boss to invest in new and improved technology, although she tried.
Around this same time, Noraxon got in contact with Cassie’s husband and opened the door to an incredible opportunity to provide a better service to their community. This is how 3 Planes Movement Specialists mobile business began. Cassie doesn’t have a brick-and-mortar business. She is able to show up on location wherever she’s needed.
Approaching this new technology came with a learning curve, but Noraxon sent a representative to work with Cassie to teach her how to set up their system correctly. When she initially set up her system, she played around with it and did trials with close family and friends. Eventually, perfected her system and successfully tapped into her network connections and built a solid base of clients.
If Cassie could go back in time and give her past self advice, she would have gone easier on herself while building her business. It’s not about being perfect as much as it is providing a great client experience. If you have to recalibrate a few times, it’s okay. It’s more important to remember the patients’ point of view and ensure they feel taken care of.
3 Planes Movement Specialists: https://www.3planesmovement.com/