49. Marketing Your Private Practice: The Value of a Great Website and SEO with Gabriel Valdez
Release Date: 02/08/2024
64. Emotional Echoes: When Our Work Hits too Close to Home
Colleague Down the Hall
In this episode of the Colleague Down The Hall Podcast, I dive into the concept of “Emotional Echoes” and how our clients’ experiences can sometimes resonate with our own life experiences. I talk about ways for therapists to recognize and manage these emotional reactions to maintain professional efficacy and personal well-being. I touch on the importance of self-awareness, support systems like peer consultation, and self-care strategies to navigate these challenges, and encourage sharing these experiences with colleagues to normalize and address them within the therapeutic community....
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63.Treating Religious Abuse in Private Practice: A Primer for Clinicians with Chris Conley
Colleague Down the Hall
In today’s episode of the Colleague Down The Hall Podcast, Chris Conley joins me to talk about religious and spiritual abuse, which is the manipulation or exploitation of a person by a religious or spiritual authority. Chris shares a variety of dynamics for assessing and treating this type of abuse including knowing when to refer out. He also discusses how important it is to be mindful of one's own biases and limitations when dealing with clients' spiritual concerns and the role of therapists in maintaining professional boundaries. “You as the therapist are somebody who is feeling...
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62. Online Video Content: Boost Your Private Practice's Digital Presence
Colleague Down the Hall
In today’s episode of the Colleague Down the Hall podcast, I delve into how to enhance your marketing strategy for your private practice using a simple and accessible method. I share insights to guide you on how to create short, engaging, and authentic videos to enhance your online presence. I also touch on leveraging these videos for SEO benefits and building connections with potential clients and other therapists. The more accessible and authentic your marketing, the more clients you attract and connect with. “As therapists, we know the issues that our clients deal with, we...
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61. Breathing Space for Healing: Empowering Therapists To Care for Themselves
Colleague Down the Hall
In this new episode of the Colleague Down the Hall Podcast, I provide some supportive suggestions and activities for therapists to make sure they are taking care of themselves. I reflect on my observations of stress and challenges among my peers. I also talk about the necessity of therapists incorporating self-care into their routines, similar to the advice they give their clients. I provide practical tips on managing workloads, offer sensory and somatic exercises for stress relief, and encourage building a supportive community among therapists. This episode not only highlights...
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60. When to Refer Out: Professional and Practical Guidelines for Therapists
Colleague Down the Hall
In today’s episode, I discuss the importance of referring clients out when their needs exceed a therapist's training or specialization along with some personal needs for the therapist. Therapists need to consider clinical competence, ethical and legal considerations, and dual relationships when deciding to refer a client out. I also address common concerns and challenges therapists face when deciding to refer clients as well as provide strategies for managing challenging cases in therapy. “We also need to look at personal and logistical factors. We've all had those...
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59. Fictionalized Case Consultation: A Therapist Is Contacted By A Former Client Who Now Lives In Another State
Colleague Down the Hall
In today’s episode of the Colleague Down the Hall Podcast, I am joined by some colleagues to process a fictionalized case. Client Molly has moved to another state and is contacting her former therapist for support. The discussion involves client safety, state jurisdiction laws, licensure requirements, and ethical dilemmas, especially in scenarios involving inter-state practice and teletherapy, “One of the things that I would be looking at is in the dynamics of the therapy that we did do, what is this client's propensity to say I need help? Is this someone who, you know easily...
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58. Aligning Values: The Foundation of Your Private Practice
Colleague Down the Hall
In this episode, I explore the significance of aligning personal values in private practice. Drawing from my own experiences and discussions with colleagues, I highlight the pivotal role that values play in shaping decisions regarding policies, client interactions, niche selection, and self-care. "Values act as a compass guiding us in how we show up in the world and in our work." Key Points: Examining personal values is essential for creating a private practice that aligns with individual identity. Values serve as a reference point for making practice decisions regarding...
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57. Transformative Techniques: EMDR, Brainspotting, and ART Explained
Colleague Down the Hall
If you're intrigued by the intersection of psychology, therapy techniques, and professional development, you're in for a treat. In this new episode of the Colleague Down the Hall Podcast, Audrey Schoen and Jenny Hughes join me for an insightful discussion where we discuss the use of EMDR, Brainspotting, and ART. We touch on the foundational aspects of these therapeutic approaches, including their development, application, and the unique benefits they offer to both therapists and clients. We explore the nuances of each technique, share personal experiences and insights, and discuss the...
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56. Reflections from Year One of Podcasting: Embracing Diversity, Learning, and Resilienc
Colleague Down the Hall
In today’s episode of the Colleague Down the Hall podcast, I celebrate my first year of podcasting. This episode is a reflection of the key insights and themes that have emerged over the past year. I talk about the importance of fostering a supportive, inclusive, and collaborative community within the psychotherapy profession. I reflect on the past year's achievements in aligning with these virtues and set forth a vision for continuing to address the complexities of the profession through shared learning, ongoing professional development, and embracing diversity. This episode is all about...
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55. Deep Healing, Less Burnout: The Power of Therapy Intensive with Steffeny Feld
Colleague Down the Hall
In today’s episode of the Colleague Down the Hall podcast, Steffeny Feld joins me to explore the concept and benefits of therapy intensives. This is an alternative therapeutic approach that allows for deep, focused work over a condensed period, rather than traditional weekly sessions. We touch on the flexibility of intensives across different treatment modalities and client populations, the challenges of insurance billing, and the importance of aligning practice decisions with personal values and lifestyle needs. This episode emphasizes the transformative impact of therapy intensives for...
info_outlineIn today’s episode of the Colleague Down the Hall podcast, Gabriel Valdez with NerdAlert Solutions, joins me to talk about the importance of having a strong online presence and an effective Search Engine Optimization (SEO) strategy for therapists in private practice. A lack of technical knowledge and feelings of overwhelm around creating a website can be challenging for therapists. Gabriel highlights how professional assistance in web development and SEO can significantly help therapists attract more clients, grow their practice, and navigate online marketing. This episode addresses the importance of having an online presence, assessing the cost vs benefits of professional services, and understanding basic elements of SEO to enhance visibility and success in online marketing.
“So it's very, very important to have SEO. And that's basically what it is; getting found to show up on the top of Google (searches). Even your Google business profile that shows up, where there's usually three businesses, if you click ‘more’, you see the other businesses. But when you show up there, your conversion rate goes up tremendously. And now you're getting found, and you're able to fill up your intakes, your schedule, and if you have a group practice, it's even greater, because now you're not only filling up your schedule, you're filling up other therapists and clinicians. So it's very powerful.”- Gabriel Valdez
The key takeaways are:
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Importance of SEO in Private Practice: The role of Search Engine Optimization (SEO) in marketing for private practices. SEO helps in getting a practice's website found by potential clients searching for therapy services.
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The Challenge of Website Development and Marketing for Therapists: Many therapists are not tech-savvy and find the idea of creating a website and starting marketing very daunting. This episode addresses the difficulties therapists face in marketing themselves and building a visible online presence.
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Professional Assistance with Website and SEO: The conversation with Gabriel addresses the value of professional web development and SEO services. Gabriel's approach includes creating effective websites, managing them, and providing SEO services tailored to therapists' needs.
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Cost-Effective Solutions for Therapists: Despite financial constraints, there are affordable solutions available for therapists to develop their online presence and improve their SEO. Learn how investing in such services can be a good business decision, leading to growth in your online presence and a stable caseload.
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Content Creation and SEO Strategies: The discussion covers strategies for improving SEO, such as creating fresh content, optimizing website images, and having a Google Business Profile. It emphasizes the importance of consistent content creation and proper website structuring for better search engine rankings.
About the Guest:
Gabriel Valdez has 13 years of web design and development experience with 7+ years of experience working with health practitioners with web design and SEO. He understands HIPAA Compliance and ADA compliance. His main goals are to provide a professional service that does not break the bank and to help his clients’ businesses grow.
Connect with Gabriel:
Website: https://nerdalert.solutions/
Website: https://webtherapia.com/
Linkedin: https://www.linkedin.com/in/gabriel-valdez-774a3616/
Connect with Jeanene:
*Get your free Four Keys to Private Practice Peace of Mind workbook: https://collaboasis.com/4keysworkbook
*Join a clinical consultation group: https://oasisfortherapists.thrivecart.com/enrollment
*Learn more about clinical consultation groups: https://collaboasis.com/
*Join my free therapist Facebook group: https://www.facebook.com/groups/oasispcgt
*Connect on LInkedIn: www.linkedin.com/in/jeanene-wolfe-lcsw-64042220a/