What Product Marketing Is, and How it Drives Revenue | Jacob Borgeson
The B2B CEO Show
After a BS in Electrical Engineering and MBA, he chose not to go the deep technical route, but start his career in Product Marketing at Texas Instruments. Since then, he’s been in Product Marketing for multiple organizations, such as Smart Modular, Vyopta, Convey, Kronos and Wyng, where he serves as the Director of Product Marketing. In this conversation we go deep into what Product Marketing is, how the message of a product is built from the understanding of the customer, and what he’s seen in the evolution of Product Marketing. Enjoy. As always, if you want to learn more about Jacob,...
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The Benefits of Podcasting for both Personal and Company Brands | Lloyd George
The B2B CEO Show
Podcaster, podcast enthusiast and on TikTok as @podcastcoach. In this episode, we talk about podcasting as a medium for personal creativity, networking, and business growth. Enjoy.
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What it takes to grow a B2B SaaS Business | Jeff Mains
The B2B CEO Show
CEO of Intelligent Contacts, Jeff has an absolutely killer history helping B2B SaaS and professionals services entrepreneurs scale their revenue from $1M to $20M. He has lead 4 companies to successful acquisitions, he’s an author, speaker, and podcast host. Not only that, he’s won CEO of the year from CEO Monthly. Enjoy.
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The State of The Labor Market Right Now | Lani Rosales
The B2B CEO Show
Chief Operating Officer of The American Genius, Founder at Austin Digital Jobs, and former Texas Woman Entrepreneur of he Year. She was one of the first ever interviewees when I started my first podcast in 2016, and we talked about strategy, community building, and the job market. Almost 6 years later, she returns to one of my shows, and talks about the current state of the job market, the issues and changes faced by both employees and employers, what it means for leadership in hiring companies, and how to actually attract the talent you want. Enjoy.
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From Flight Instructor to VP Marketing: A Journey | Josh Harnagel
The B2B CEO Show
Josh Harnagel is currently VP of Marketing at Redbird Flight Solutions, an Austin company designing innovative and affordable flight training devices and software for both businesses, educational institutions dnt eh aviation enthusiast. What’s interesting about Josh is that he actually started his career as a Flight Instructor before Redbird, and then as a Installation Manager going on-site to customers for Redbird. In this episode, he shares his journey through the company, how he got interested in marketing and taught himself what he needed to do, and the current strategies RedBird uses...
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Leading Marketing for a Fast-Growth B2B Company | Anna (Riggs) Kostroun
The B2B CEO Show
Welcome back to the B2B Show! I want to introduce you to our guest today, Anna Kostroun, CMO and NewRocket. As soon as Anna and I jumped on a call, we instantly connected. She started her career in marketing at Dell, a company I was also at. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing. In this episode, we talk about the nuances of marketing, what really goes into marketing strategy, and the challenges of business marketing must overcome today. Enjoy
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Bootstrapping a Growing Technical Services Firm | Astrid Domenico, CEO OpFocus
The B2B CEO Show
We all know people who jump jobs every 1-2 years. You might have done as well. My longest job was 5.5 years, and shorted was 5 months. It’s fairly common. What’s less common is staying at the company for a long time. What’s even less common, and I would even say rare, is joining a company, staying there for a while, and eventually becoming a CEO. In this episode, we talk to Astrid Domenico, CEO of OpFocus. She started at OpFocus as a Sr. Implementation Manager, then moved onto Director and VP roles in Sales, Business Development at Strategy. It’s super cool to have a conversation...
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How to Make Revenue a Focus for Everyone In Your Company | Paul Daniels
The B2B CEO Show
I gotta say, when I connected with our guest today, his thoughtfulness and kindness jumped out at me instantly. I want to introduce you to Paul Daniels JR, CRO of Intelligent Contacts, and the creator of Peripheral Thinking. He’s built revenue teams from the ground up, has deep expertise in Revenue Generation, and I absolutely love his philosophy that everyone ina company is a contributor to revenue generation. In this episode, he shares stories from his long career in revenue generation, sales, demand generation… and the story of the absolutely biggest deal I’ve personally ever heard...
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4 Tips for Successful Podcasting (Inspiration, Business Advice, Monetization, and Equipment)
The B2B CEO Show
Welcome to the kick-off of Season 2! In this episode, I'm answering 4 questions I got before a podcasting webinar: 1. What podcasts inspired you early on when you started? 2. Any business advice to build a solid foundation for monetizing your podcast? 3. How do I seek out Sponsorships? 4. Any particular equipment that you prefer?
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Managing the Levers of Growth in a Business | Joseph Kopser
The B2B CEO Show
Joseph Kopser is a speaker, author, serial entrepreneur, investor, and startup enthusiast. Currently, he’s the Chief Growth and Strategy Officer of The Mentor Method, Founder of Grayline Group, and Mentor / Advisor / Chairman at Capital Factory, SpaceFund, CleanTX. Previously, he co-founded Ridescout and sold to Mercedes Benz, served in in the U.S. Army for 20 years earning the Combat Action Badge, Army Ranger Tab and Bronze Star. He is a graduate of West Point with a BS in Aerospace Engineering and also received a Masters from the Harvard Kennedy School in 2002. In 2013, he was recognized...
info_outlineAs a follow-up to the last episode, I want to share some marketing solutions for the following:
Desired Outcomes:
- Consistent, Warm, and Qualified Leads from Outbound
- More Inbound Leads & Referrals to consistently generate revenue
- "We want a brand that makes people come to us
- “Make people believe we are the best solution for them and can solve their problem”
- Connect with specific Decision-makers
- Community around our Brand
Problems in the way:
- Inconsistent Outbound Results in the past
- Decision-makers are hard to reach and connect with
- Takes time and effort to build brand
- Know what you’re “supposed to” do for marketing, but unsure of how to execute