Navigating Life's Challenges with Positivity
Influence and Growth Mastery with Tonya Gossage
Release Date: 06/10/2025
Referrals Are the New SEO: Stop Hunting and Start Attracting High-Ticket Clients
Influence and Growth Mastery with Tonya Gossage
You are tired of the hustle. You are exhausted from posting content and praying it converts. In this episode, I am pulling back the curtain on why Referrals are the new SEO. We are ditching the manual prospecting grind for a system that works for you, even when you are sleeping. I share the exact "Warm Intro Ecosystem" framework that took one of my clients from a shy freelancer to a booked-out agency owner in just three months. You will learn why you do not need more cold leads. You need more champions talking about you when you are not in the room. If you are ready to stop chasing business...
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Referrals are the NEW SEO: Build a Warm Intro Ecosystem That Delivers Qualified Clients
Influence and Growth Mastery with Tonya Gossage
Are you exhausted by the inconsistency of cold leads and instant funnels? For service-based Entrepreneurs, Consultants, and Coaches, warm intro referrals beat every other marketing channel in speed, cost, and conversion. This episode details the system that allows your business to grow while you sleep by creating an intentional Referral Ecosystem. In This Episode, You Will Master: The New Marketing Metric: Referrals as SEO. Learn why dedicating time to building a predictable warm intro system is the highest-leverage activity for sustainable Business Growth, far surpassing cold prospecting. ...
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Scale Smarter with People-First Leadership: The “People + Process = Profit” Framework
Influence and Growth Mastery with Tonya Gossage
Tired of the “do more with less” grind that burns out your best people? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with business psychologist and strategist Lee Walker to unpack his proven People + Process = Profit framework — a people-first leadership model that helps CEOs scale sustainably. This deep-dive conversation explores how people strategy, operational systems, and culture intersect to drive sustainable business growth. Lee shares real-world strategies for optimizing teams, improving processes, and transforming your people strategy...
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🤯 The $100K Referral System for Recurring Revenue
Influence and Growth Mastery with Tonya Gossage
Founders, Entrepreneurs, and Business Owners: Are you exhausted by the constant hunt for the next client? Do you start every month at zero, trapped in the unforgiving 30-day sales cycle? Stability doesn't come from harder work or more sales; it comes from stronger alignment and the right Strategic Partnerships. In this powerful episode, I reveal the exact system I used to pivot from the corporate banking world to generating recurring revenue from referrals that have paid me for years, with single commissions exceeding $100,000. This is the ultimate guide to moving from prospecting to curated...
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The $4.4 Trillion TRUTH: 7 AI Secrets Deciding Your Business Survival NOW
Influence and Growth Mastery with Tonya Gossage
AI is not optional. It is the new competitive mandate. Remember when businesses dismissed having a website or using social media? Artificial Intelligence is the same critical inflection point, but bigger, faster, and more impactful. This week, I reveal the brutal truth: every day your business delays implementation, your competitors are building compounding AI capabilities that will make them uncatchable. If you are a CEO, Founder, or Small Business Owner who wants to thrive, not just survive, this episode is your urgent wake up call. Learn the 7 AI Secrets separating the winners from the...
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The 15-Hour Trap Stealing Your Revenue
Influence and Growth Mastery with Tonya Gossage
Are you the "Chief Everything Officer" of a business that's actually running you? If you're losing 15 hours every week to non-revenue generating tasks, this episode is your intervention. In this direct, no-fluff solo episode, I share my own journey of breaking free from the admin quicksand that was stalling my growth. I break down why a Virtual Assistant isn't an expense, but the single most powerful investment you can make to reclaim your time, sanity, and strategic focus. ➡️ Ready to stop operating and start leading? This is your action plan. TIMESTAMPS: ⏰ 00:00 The...
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Break Free from the Invisible Prison: How Self-Belief Fuels Your Next Million
Influence and Growth Mastery with Tonya Gossage
Are you trapped in an “Invisible Paycheck Prison” — a high-paying job that’s crushing your purpose and limiting your potential? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with sales and leadership expert Doug C. Brown, who shares the one life-changing question that helped him walk away from a $450k offer and build a business rooted in freedom, alignment, and massive growth. This conversation is a masterclass in overcoming self-doubt, breaking negative patterns, and developing the self-belief required to reach your next level. Whether you’re...
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The "Guy Who Knows Someone" Trick to Never Cold Call Again
Influence and Growth Mastery with Tonya Gossage
Tired of grinding for sales? In this episode, relationship expert Greg Wasserman reveals the simple mindset shift that turns connections into a predictable stream of high-value opportunities, without ever "selling." This episode with Greg Wasserman is a deep dive into relationship selling, business networking, and community building for founders, CEOs, and sales professionals. If you want to improve your lead generation through warm introductions and a human-centric sales strategy, this conversation provides an actionable blueprint for sustainable business growth. ➡️ Want to grow...
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The CEO's Playbook for AI-Powered Leadership
Influence and Growth Mastery with Tonya Gossage
Are you a CEO, Founder, or Executive who feels more like a chief operator than a chief executive? If you're trapped in the daily execution, this episode will show you the way out. I share my own high-stakes journey from a switchboard operator battling burnout to an Executive Vice President leading massive acquisitions. I reveal the exact moment my career hit a wall when I was told I couldn't be promoted because I was "too essential." It wasn’t a compliment; it was a cage. That realization forced me to dismantle a broken leadership model and build the powerful systems that finally...
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From Cold Leads to Connected Cash Flow
Influence and Growth Mastery with Tonya Gossage
If you're tired of cold prospecting, burnt out on chasing leads, and wondering where your next high-quality client is coming from, this episode is about to change everything. I Pull back the curtain on how I build a powerful deal flow engine that generates consistent, high-value opportunities without the endless hustle of traditional lead generation. Listen to the full episode to learn the difference between a high-effort "lead generation pipeline" and a sustainable "deal flow engine," and discover the exact strategies you need to build a business that scales with relationships, not with...
info_outlineIn this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Frania K. Isley, founder of Shiro Empowered, who shares her journey of resilience through personal challenges such as a life-altering car accident and divorce. Frania discusses the importance of maintaining a positive mindset, the impact of personal struggles on professional growth, and her mission to empower women navigating difficult transitions. The conversation highlights strategies for building connections, rediscovering identity, and the significance of small wins in personal development. In this engaging conversation, Franya K. Isley and Tonya Gossage discuss the importance of affirmations, building confidence, and the power of belief in personal and professional growth. They explore how visibility in business can be enhanced through community engagement and consistent messaging. The dialogue emphasizes the significance of self-worth and the impact of positive reinforcement in overcoming challenges. Franya shares her journey and insights on embracing change, while Tonya highlights the importance of creating a supportive environment for growth. Together, they inspire listeners to recognize their potential and strive for empowerment.
Gossage Consulting Website: https://www.gossageconsulting.com/
How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/
Connect with Franya K. Isley:
info@sheroempowered.com
Facebook: https://www.facebook.com/people/SHero-Empowered/61557292831636/
Instagram: https://www.instagram.com/sheroempowered/
LinkedIn: https://www.linkedin.com/in/franya-isley-087bb449/
Takeaways
- Frania's journey emphasizes the power of resilience and positivity.
- Overcoming trauma can lead to personal and professional growth.
- Empowering women involves helping them reclaim their identities.
- Networking and building relationships are crucial for success.
- Small wins are essential for building confidence and momentum.
- Understanding love languages can improve communication in relationships.
- Exploratory calls help tailor support to individual needs.
- Patience is a vital skill learned through adversity.
- Women often need guidance to navigate their personal challenges.
- Frania's approach focuses on actionable steps and community support. Affirmations can significantly boost self-worth and confidence.
- Visibility in business is crucial for attracting clients.
- Building a supportive community can enhance personal growth.
- Confidence is often lacking in women compared to men.
- Embracing change is essential for personal and professional development.
- Self-reflection helps in recognizing one's strengths and weaknesses.
- Belief in oneself is foundational for success.
- Creating a positive environment fosters growth in children.
- Legacy is about helping others discover their true selves.
- Personal development is a continuous journey of learning and growth.
Chapters
00:00 Introduction to Influence and Growth Mastery Podcast
01:09 Frania K. Isley: A Journey of Resilience
03:44 Overcoming Challenges: The Power of a Positive Mindset
08:25 From Personal Struggles to Professional Growth
12:14 Empowering Women: The Birth of Shiro Empowered
15:23 Building Connections: Networking Strategies for Success
18:33 Navigating Change: Helping Women Rediscover Themselves
22:39 The Importance of Small Wins in Personal Growth
25:28 Exploratory Calls: Tailoring Support for Individual Needs
29:02 Empowering Through Affirmations
32:44 Building Visibility and Community
36:58 Confidence and Self-Worth
40:00 Embracing Change and Overcoming Challenges
43:12 The Power of Belief and Legacy