Mastering Influence and Growth: CEO Strategies
Influence and Growth Mastery with Tonya Gossage
Release Date: 06/17/2025
Referrals Are the New SEO: Stop Hunting and Start Attracting High-Ticket Clients
Influence and Growth Mastery with Tonya Gossage
You are tired of the hustle. You are exhausted from posting content and praying it converts. In this episode, I am pulling back the curtain on why Referrals are the new SEO. We are ditching the manual prospecting grind for a system that works for you, even when you are sleeping. I share the exact "Warm Intro Ecosystem" framework that took one of my clients from a shy freelancer to a booked-out agency owner in just three months. You will learn why you do not need more cold leads. You need more champions talking about you when you are not in the room. If you are ready to stop chasing business...
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Referrals are the NEW SEO: Build a Warm Intro Ecosystem That Delivers Qualified Clients
Influence and Growth Mastery with Tonya Gossage
Are you exhausted by the inconsistency of cold leads and instant funnels? For service-based Entrepreneurs, Consultants, and Coaches, warm intro referrals beat every other marketing channel in speed, cost, and conversion. This episode details the system that allows your business to grow while you sleep by creating an intentional Referral Ecosystem. In This Episode, You Will Master: The New Marketing Metric: Referrals as SEO. Learn why dedicating time to building a predictable warm intro system is the highest-leverage activity for sustainable Business Growth, far surpassing cold prospecting. ...
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Scale Smarter with People-First Leadership: The “People + Process = Profit” Framework
Influence and Growth Mastery with Tonya Gossage
Tired of the “do more with less” grind that burns out your best people? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with business psychologist and strategist Lee Walker to unpack his proven People + Process = Profit framework — a people-first leadership model that helps CEOs scale sustainably. This deep-dive conversation explores how people strategy, operational systems, and culture intersect to drive sustainable business growth. Lee shares real-world strategies for optimizing teams, improving processes, and transforming your people strategy...
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🤯 The $100K Referral System for Recurring Revenue
Influence and Growth Mastery with Tonya Gossage
Founders, Entrepreneurs, and Business Owners: Are you exhausted by the constant hunt for the next client? Do you start every month at zero, trapped in the unforgiving 30-day sales cycle? Stability doesn't come from harder work or more sales; it comes from stronger alignment and the right Strategic Partnerships. In this powerful episode, I reveal the exact system I used to pivot from the corporate banking world to generating recurring revenue from referrals that have paid me for years, with single commissions exceeding $100,000. This is the ultimate guide to moving from prospecting to curated...
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The $4.4 Trillion TRUTH: 7 AI Secrets Deciding Your Business Survival NOW
Influence and Growth Mastery with Tonya Gossage
AI is not optional. It is the new competitive mandate. Remember when businesses dismissed having a website or using social media? Artificial Intelligence is the same critical inflection point, but bigger, faster, and more impactful. This week, I reveal the brutal truth: every day your business delays implementation, your competitors are building compounding AI capabilities that will make them uncatchable. If you are a CEO, Founder, or Small Business Owner who wants to thrive, not just survive, this episode is your urgent wake up call. Learn the 7 AI Secrets separating the winners from the...
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The 15-Hour Trap Stealing Your Revenue
Influence and Growth Mastery with Tonya Gossage
Are you the "Chief Everything Officer" of a business that's actually running you? If you're losing 15 hours every week to non-revenue generating tasks, this episode is your intervention. In this direct, no-fluff solo episode, I share my own journey of breaking free from the admin quicksand that was stalling my growth. I break down why a Virtual Assistant isn't an expense, but the single most powerful investment you can make to reclaim your time, sanity, and strategic focus. ➡️ Ready to stop operating and start leading? This is your action plan. TIMESTAMPS: ⏰ 00:00 The...
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Break Free from the Invisible Prison: How Self-Belief Fuels Your Next Million
Influence and Growth Mastery with Tonya Gossage
Are you trapped in an “Invisible Paycheck Prison” — a high-paying job that’s crushing your purpose and limiting your potential? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with sales and leadership expert Doug C. Brown, who shares the one life-changing question that helped him walk away from a $450k offer and build a business rooted in freedom, alignment, and massive growth. This conversation is a masterclass in overcoming self-doubt, breaking negative patterns, and developing the self-belief required to reach your next level. Whether you’re...
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The "Guy Who Knows Someone" Trick to Never Cold Call Again
Influence and Growth Mastery with Tonya Gossage
Tired of grinding for sales? In this episode, relationship expert Greg Wasserman reveals the simple mindset shift that turns connections into a predictable stream of high-value opportunities, without ever "selling." This episode with Greg Wasserman is a deep dive into relationship selling, business networking, and community building for founders, CEOs, and sales professionals. If you want to improve your lead generation through warm introductions and a human-centric sales strategy, this conversation provides an actionable blueprint for sustainable business growth. ➡️ Want to grow...
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The CEO's Playbook for AI-Powered Leadership
Influence and Growth Mastery with Tonya Gossage
Are you a CEO, Founder, or Executive who feels more like a chief operator than a chief executive? If you're trapped in the daily execution, this episode will show you the way out. I share my own high-stakes journey from a switchboard operator battling burnout to an Executive Vice President leading massive acquisitions. I reveal the exact moment my career hit a wall when I was told I couldn't be promoted because I was "too essential." It wasn’t a compliment; it was a cage. That realization forced me to dismantle a broken leadership model and build the powerful systems that finally...
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From Cold Leads to Connected Cash Flow
Influence and Growth Mastery with Tonya Gossage
If you're tired of cold prospecting, burnt out on chasing leads, and wondering where your next high-quality client is coming from, this episode is about to change everything. I Pull back the curtain on how I build a powerful deal flow engine that generates consistent, high-value opportunities without the endless hustle of traditional lead generation. Listen to the full episode to learn the difference between a high-effort "lead generation pipeline" and a sustainable "deal flow engine," and discover the exact strategies you need to build a business that scales with relationships, not with...
info_outlineIn this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage, strategic growth consultant and creator of the CEO Operating System, chats with Monique de Maio, founder and CMO of On-Demand CMO.
Have you ever wondered what truly makes a brand unstoppable? Or how to attract those high-ticket clients and build powerful referral networks without burning out? Monique, a 27-year veteran business consultancy leader, author, and speaker, dives deep into these very questions. She shares critical strategies for CEOs and entrepreneurs looking to "build authentic, high-impact brands and scale smarter".
Are you a "generalist" struggling to gain trust and drive sales? Monique reveals why "niching down" is absolutely essential for your success. We also explore the crucial alignment between your personal and business brands, and how the "art of storytelling" can forge incredibly deep connections with your audience. Plus, discover practical steps for analyzing your client base to identify and replicate your most profitable customers.
Monique emphasizes that "marketing strategies must always connect back to core business objectives and profitability". But how do you ensure your marketing advice is truly objective? We tackle the value of "agnostic" advice when selecting solutions. You'll also hear inspiring insights from Monique's journey as a multilingual immigrant, martial arts black belt, and empowering mentor, alongside a powerful definition of "true leadership".
Ready to transform your brand and scale your business without burnout? Tune in!
Connect With Tonya:
Linkedin: https://www.linkedin.com/in/tonyagossage/
Gossage Consulting Website: https://www.gossageconsulting.com/
How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/
Subscribe to My Newsletter: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/
Connect with Monique de Maio:
Linkedin: https://www.linkedin.com/in/moniquedemaio/
Personal Website: https://moniquedemaio.com
Business Website: https://ondemandcmo.com
Podcast: "Possibilities with Monique de Maio"
Book: "Seven Secrets to Creating A Life You Love"
Takeaways
• Clarifying your personal "WHY" is the foundation of an unstoppable brand.
• Niching down is essential for building trust and sales, avoiding the "generalist" trap.
• Aligning personal and business brands is crucial for brand consistency.
• Storytelling is a powerful tool for building deep connections with your audience.
• Analyzing your client base helps identify and replicate profitable customers.
• Marketing strategies must always link to core business objectives and profitability.
• Objective, "agnostic" advice is vital when choosing marketing solutions.
• Leadership involves empowering and guiding others.
• Outsourced CMOs can provide unified and objective marketing strategies.
• Retention and growth are as important as attracting new clients.
Chapters
00:00 Introduction to the CEO's Journey
00:34 Welcome to Influence and Growth Mastery Podcast
01:13 Meet Monique de Maio: A Trailblazing Leader
03:22 The Importance of a CEO's Personal Why
09:20 Aligning Personal and Business Brands
13:14 The Power of Storytelling in Branding
18:35 Avoiding the Trap of Being a Generalist
20:51 Identifying Your Ideal Customer
21:28 The Role of Pricing in Business Strategy
23:43 The Importance of Retention and Growth
25:37 Benefits of an Outsourced CMO
27:45 Creating a Unified Marketing Strategy
30:20 The Process of Business Analysis
37:27 Final Thoughts and Advice
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