Creatives Are Weary of AI, Should They Be?
Brand Matter
With the growing buzz around AI and its impact on marketing, sales, and creativity, we thought it was high time to delve into this topic and ask AI some burning questions. That’s right, in this episode our guest is Artificial Intelligence. Check out this thought-provoking discussion about how AI can assist marketers, salespeople, and creatives in their respective fields. From market research and content creation to lead generation and competitor analysis, AI brings a wide range of capabilities to the table. But how does AI's advice in marketing strategy hold up against human expertise?...
info_outline![[REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave Shaw show art](https://assets.libsyn.com/item/28470062?height=50&width=50)
[REPLAY] People Buy Experiences, Start Selling an Exceptional One with Dave Shaw
Brand Matter
People buy experiences, not products - which are you trying to sell? In this episode, we’re joined by , Director of Concessions and Air Service with the , who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly...
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Brands Open to AI: Finding a Balance Between Bard and Bot with Brian Harvey
Brand Matter
We all thought the bots would come for blue collar jobs first, but it turns out AI tech is a lot more creative than expected. In today's episode, Chief Creative Officer for HardingPoorman and Miles Printing and , joins our hosts for a fireside chat on a topic that has been making waves across all industries: artificial intelligence. Listen in as the trio discusses their experiences and perspectives on the growing creative aspects of AI and its evolving capabilities. From using AI to generate engaging content, to leveraging its capabilities for research and brainstorming, they share their...
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It’s Simple, Live Up to Your Own Standards with Daryle Johnson
Brand Matter
You said you were going to do something, do it. You can’t live up to your promises, own it. , Program Director of the , likes to keep things simple and keep people honest. Those principles along with his abundance theory mindset have propelled him to success time and again. In this episode, Daryle shares his insights on the simple practice of living up to your own standards and how that translates to both personal and professional brand. Listen in to learn from a trusted sales expert on how to become the same. Connect with Vince: Connect with David:
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The Transformative Power of Customer Experience
Brand Matter
Taking someone over the line from prospect to customer isn’t about what you do, it’s about how you do it - what really sells them is the experience. In this episode, our hosts share captivating anecdotes about the power of personal connections, the importance of first impressions, and the evolution of understanding customer needs. They delve into how an exceptional brand experience can sway uncertain clients, and why it's vital to prioritize customer satisfaction throughout the entire sales process. So grab your headphones and get ready to discover the secrets of creating remarkable brand...
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People Buy Experiences, Start Selling an Exceptional One with Dave Shaw
Brand Matter
People buy experiences, not products - which are you trying to sell? In this episode, we’re joined by , Director of Concessions and Air Service with the , who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly...
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How Authentic Leadership Impacts Sales Growth with Sarah Jacobs
Brand Matter
In this episode, we have the pleasure of sitting down with , an experienced sales professional and ’s new Senior VP of Sales, to discuss how sales has evolved and adapted in recent times. Sarah shares her insights on the changing landscape of sales, the importance of building relationships, and understanding clients' needs. Along the way, we also delve into the interconnectedness of sales and marketing, the significance of lead generation, and strategies for effective selling. Connect with Vince: Connect with David:
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How Encouraging Employees to Pursue Their Dreams Transforms Brands with Jeff Curtis
Brand Matter
What type of program makes retention and engagement skyrocket while simultaneously building a positive brand image? Here’s a hint, it starts with dreams. In this episode, we have a special guest joining us: , a founding partner at . Jeff shares his insights on the importance of nurturing employee dreams within a company's culture, and how it can positively impact brand perception and customer loyalty. Listen in for real life examples of how caring for your people ties into employee engagement, loyalty, and ultimately, customer satisfaction. Connect with Vince: ...
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The Evolution of Experiential Branding
Brand Matter
First there was man - alright, we’re not going back quite that far but in this episode our hosts, Vince Freeman and David Schweisthal, are taking a look at the biggest changes marketing has been through during their careers and what past technological disruptions can teach us about preparing for tomorrow’s. Listen in to hear insights into the evolving world of marketing, the impact of technology and data, and the importance of adaptability and staying ahead of the curve. Connect with Vince: Connect with David:
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Tapping into the Emotional Side of Buying and Selling with Will Milano
Brand Matter
Customers are often over half way through the buying process before they every speak to a salesperson. So what’s doing the talk up until that point? Your brand. On this episode, , and CMO at , joins us to talk about the intangible factors of sales success. Listen in as we explore the crucial connection between sales and branding, discuss the evolution of these roles, and uncover the secrets to cultivating a strong, authentic company brand that resonates with customers. If you're looking to enhance your organization's brand, attract loyal customers, and drive business growth, then you...
info_outlineWhat connects your company's internal and external experiences?
Brand harmony.
Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth.
Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company.
Key Takeaways
Sales: Your external experience represents what the prospect can expect if they become a client—how do you ensure these match up?
Marketing: Authenticity is key. Connecting marketing to the core values your company demonstrates is an integral step to achieving brand harmony.