How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris
Closing Time: quick insights from sales & marketing experts
Release Date: 06/09/2025
LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed
Closing Time: quick insights from sales & marketing experts
LinkedIn video is an untapped goldmine for executives and go-to-market leaders looking to build trust, amplify brand reach, and engage customers, teams, and prospects. While text and photos have their place, video is where true thought leadership and authenticity shine. In this episode of Closing Time, Val Riley welcomes Devin Reed, CEO of The Reeder and LinkedIn content expert, to share how leaders can harness video to drive business impact and strengthen company reputation. From strategy to execution, Devin shares practical tips to help leaders show up authentically—and effectively—on...
info_outline
5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming
Closing Time: quick insights from sales & marketing experts
Do you speak CFO? It’s a skill every marketer needs to master—fast. There’s often a gap between marketers who want to invest in brand (because they know it works) and CFOs who need to see clear metrics tied to that spend. Drawing that line isn’t always easy, but this week’s guest on Closing Time is here to help. Patrick Cumming of KlientBoost shares five practical tips to help marketers justify brand spend and communicate its value using the metrics and language CFOs care about most. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter...
info_outline
5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya
Closing Time: quick insights from sales & marketing experts
Did you know that up to 72% of a salesperson’s time is spent on admin tasks instead of selling? You’ve heard a lot of ideas about how AI will disrupt the sales profession—but what about the real, practical ways it can actually help your team sell more? In this episode of Closing Time, Val sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to break down how AI can help flip that stat in your favor. Gaurav shares real-world examples of how AI can move your reps away from manual busywork and get them back to what they do best: closing deals. Want expert advice delivered monthly to...
info_outline
7 tips to accelerate pipeline velocity and compress your sales cycle -- with 30 Minutes to President's Club's Nick Cegelski
Closing Time: quick insights from sales & marketing experts
Time kills deals. We all know it. Yet, in 2025, slow-moving pipelines and endless sales cycles are more common than ever. Buyers have more power, more options, and more reasons to delay decisions. But what if you could flip that dynamic and move deals forward faster? Nick Cegelski, founder of 30 Minutes to President’s Club and author of Cold Calling Sucks, has mastered this art. He shared seven practical ways—from securing same-day next steps to holding pre-discovery calls with stakeholders—sellers can speed things up, accelerate pipeline velocity, and close more business. Nick’s team...
info_outline
The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando
Closing Time: quick insights from sales & marketing experts
Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen Z will make up 30% of the U.S. workforce. If you’re not managing a Gen Z seller yet, it’s only a matter of time. In this episode of Closing Time, we sit down with Tony Morando, Chief Sales Officer at World Emblem. Tony has climbed the sales ranks over two decades and now leads a multigenerational team spanning the U.S., Canada, and Mexico. He shares what he’s learned about onboarding, mentoring, and retaining Gen Z sales reps—plus tips...
info_outline
How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris
Closing Time: quick insights from sales & marketing experts
The North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we sit down with Jon Morris, founder of Fiscal Advocate, a firm that helps marketing agencies make smarter financial decisions through real planning—not just bookkeeping. Jon shares the offensive and defensive strategies every agency should be using to navigate today’s unpredictable market. From identifying what’s really stalling growth to maximizing cash flow and investing wisely, this conversation is packed with insights to help agency...
info_outline
7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski
Closing Time: quick insights from sales & marketing experts
Email fatigue is real—and it’s hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it’s no wonder open rates are tanking. So what can you do to stand out and stay relevant? In this episode of Closing Time, we’re joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who shares 7 practical tips to revive your marketing email nurture strategy. From smarter segmentation to more tactical content and tech stack hacks, this episode is packed with actionable ideas to help you build emails people actually want to...
info_outline
What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney
Closing Time: quick insights from sales & marketing experts
Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results. In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can lead to an improved user experience, lower cost-per-click, and more visibility in search. Plus, she unpacks Google’s latest update and what it really means for marketers trying to get more from their paid media campaigns. Want expert...
info_outline
How to use AI to accelerate product-led growth -- with Dave Boyce
Closing Time: quick insights from sales & marketing experts
Product-led growth thrives when customers can explore, try, and succeed—without ever needing to talk to sales. But designing that seamless, self-serve experience? That’s the hard part. In this episode of Closing Time, Geoff Coutts sits down with Dave Boyce, Executive Chair and EVP of Product at Winning by Design, to explore how AI is transforming the PLG motion. From AI-guided demos and onboarding to post-sale copilots and intelligent product recommendations, they discuss how AI can fill in the gaps where human support once lived. Dave also shares why the “self-service happy path” is...
info_outline
Are LinkedIn Ads Working? How to Attribute Pipeline and Results (Even When It’s Not Obvious) -- with Deivis Rupslaukis
Closing Time: quick insights from sales & marketing experts
How do you know if LinkedIn is really influencing your pipeline? Val Riley sits down with Deivis Rupslaukis, founder of DERU Digital, to explore practical ways to track LinkedIn ad impact—from adding “How did you hear about us?” to your forms, to manually cross-referencing CRM data, to using attribution tools like LeadsRx. Plus, Deivis shares a clever workaround for LinkedIn’s lack of impression capping—and why showing your ads to the same accounts might be tanking your results. If you're spending time and budget on LinkedIn, this episode is for you. . Want expert advice...
info_outlineThe North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we sit down with Jon Morris, founder of Fiscal Advocate, a firm that helps marketing agencies make smarter financial decisions through real planning—not just bookkeeping.
Jon shares the offensive and defensive strategies every agency should be using to navigate today’s unpredictable market. From identifying what’s really stalling growth to maximizing cash flow and investing wisely, this conversation is packed with insights to help agency owners weather the storm and come out stronger on the other side.
Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw
Connect With:
• Jon Morris: LinkedIn // Fiscal Advocate
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website