Making Money From Social Media in the Blue Collar World: Thinking of it as a Side Job
Release Date: 05/26/2025
How to Push Through the Hard Days and Keep Showing Up | The Punchlist
The Blue Collar Future
In this episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler have an honest conversation about what it really takes to show up in the trades—especially on the hard days. They dive into morning routines, mindset, and mental health, pulling from their real-world experiences in bricklaying and concrete work. 🎙️ Key Takeaways Hard days are a normal part of working in the trades Morning routines help set the tone for long, demanding days Mental preparation matters as much as physical readiness Discipline outlasts motivation when work gets tough Job satisfaction...
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Confident vs Cocky, Leading People With More Experience Than You, Money and Social Media | RFI: Request For Insight
The Blue Collar Future
In this RFI episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler answer listener questions around confidence on the job site, working with experienced journeymen, and navigating social media as a blue-collar professional. Shoutout to a show sponsor, LiveSwitch. 🎙️ Key Takeaways Confidence without humility quickly turns into ego Respecting experienced journeymen builds credibility and trust Strong communication prevents jobsite friction Leadership is earned through collaboration, not dominance Authenticity matters more than perfection on social media Sharing...
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Everything Wrong With The Trades: And How To Succeed | The Punchlist
The Blue Collar Future
In this Punchlist episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler discuss why ambition, accountability, and specialization matter more than ever, how company culture influences long-term fulfillment, and why waiting for better conditions is rarely the answer. This episode focuses on ownership, intentional growth, and building a sustainable, satisfying career in the trades. Takeaways Ambition and accountability are critical for long-term advancement Specialization improves job security and earning potential Company culture strongly impacts satisfaction...
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Market Trends in Construction, 10-20 Year Forecast For The Trades | RFI: Request For Insight
The Blue Collar Future
In this RFI episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler break down what current market trends are signaling for construction, and where the industry is headed amid rapid technological shifts. They discuss AI’s role in improving efficiency, the rise of consumerism and unrealistic housing expectations, and why finding the right trade matters more than chasing hype. This conversation offers a grounded, real-world look at career satisfaction, long-term opportunity, and the mindset required to thrive in today’s trades economy. Takeaways Construction...
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Are Electricians Going To Be The Next Millionaires? | The Punchlist
The Blue Collar Future
In this Punchlist episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler break down the viral claim that electricians and plumbers are going to be the next millionaires. They unpack where this idea came from, why it’s misleading, and what actually leads to long-term financial success in the trades. If you’ve ever wondered whether blue collar careers really lead to wealth, or you’re tired of the “get rich in the trades” narrative, this episode brings nuance, experience, and straight talk. 🎙️ Key Takeaways “Electricians and plumbers are the next...
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Nutrition, Misconceptions, and Favorite Things in the Trades | RFI: Request For Insight
The Blue Collar Future
In this RFI episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler tackle three listener questions covering everything from meal prep and coffee culture to job satisfaction and the biggest misconceptions people have about the trades. 🎙️ Key Takeaways Meal prep is simple—people just overcomplicate it. Intentional eating matters, especially with long physical days. Camaraderie and crew culture determine job satisfaction. The trades require problem-solving, planning, and math skills. Concrete work depends more on prep than rebar. Misconceptions about...
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Leadership, Focus, and the Fear That Holds Us Back | Real Talk with Jaden
The Blue Collar Future
In this solo episode of the Blue Collar Future Podcast, host Jaden Robison reflects on speaking at a fundraising gala and the leadership training he completed nearly a decade ago—training that shaped the way he approaches personal growth, fear, and responsibility today. Jaden breaks down how fear of failure keeps so many people stuck, why focus is harder than ever in a distraction-heavy world, and what intentional habits like reading, journaling, and time blocking can do to rebuild your ability to think deeply. . 🎙️ Key Takeaways Leadership training leaves a lifelong impact when...
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Mental Health in the Trades: What You Can Do to Help - The Punchlist
The Blue Collar Future
In this episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler tackle one of the most overlooked issues in the construction industry — mental health. They break down practical ways to take care of your mental health, support your crew, and focus on what really matters: being present, showing up, and leading by example. 🧠 Key Takeaways The construction industry has one of the highest suicide rates of any profession. Tough guy culture leads to bottled-up emotions instead of real conversations. Communication is the foundation for improving mental health...
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The Truth About Work-Life Balance Nobody Talks About | Real Talk with Jaden
The Blue Collar Future
In this solo episode of the Blue Collar Future Podcast, host Jaden Robison breaks down why the idea of work-life balance is often a myth — especially for those in the trades and seasonal work. After a packed month balancing long job hours, home projects, and family life, Jaden reflects on what it really means to manage your time and energy when everything hits at once. He shares how using tools like LiveSwitch helped streamline a side job and free up valuable time, and why being intentional about your seasons of life is the key to staying grounded. To check out LiveSwitch — 💡...
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AI In Construction, Future Goals, Marketing the Industry Better | RFI: Request for Insight
The Blue Collar Future
In this RFI episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler dive into what’s next for the construction industry — from AI and technology to leadership, motivation, and the push to attract younger workers to the trades. They share personal insights, lessons learned from mentorship, and how to keep excitement alive in your career. The discussion also tackles how the industry can market itself better, create real growth opportunities, and empower the next generation to take pride in blue collar work. 🎙️ Key Takeaways Find excitement in everyday tasks...
info_outlineIn this episode of the Blue Collar Future Podcast, hosts Jaden Robison and Jessie Demler engage in a lively discussion about the intricacies of social media, particularly focusing on monetization strategies, the journey to going viral, and the importance of maintaining authenticity in content creation. They share personal experiences with brand deals, follower engagement, and the challenges of dealing with negative comments, all while emphasizing the significance of finding one's unique voice in the crowded social media landscape. In this conversation, Jaden Robison and Jessie Demler discuss the challenges and strategies of navigating social media, particularly focusing on handling online criticism, the pressure of social media metrics, and the importance of consistency in content creation. They emphasize the need to find content pillars, the journey to monetization, and the value of repurposing content across different platforms to maximize reach and engagement.
Takeaways:
- Social media can be a lucrative side job if approached correctly.
- Going viral can lead to significant follower growth and opportunities.
- Brand deals can provide substantial income, but authenticity is key.
- Engagement metrics often show that most views come from non-followers.
- Content creation should be inspired by personal experiences and interests.
- It's important to navigate social media platforms strategically for growth.
- Negative comments can drive engagement but should be handled with care.
- Reposting successful content can yield new views and engagement.
- Finding inspiration from other creators is a valid strategy.
- Maintaining authenticity helps build trust with followers. Online criticism often reflects the critic's own insecurities.
- People who are mean online have a problem with themselves.
- You don't need to engage with negativity; it doesn't add value.
- Social media metrics can create unnecessary pressure.
- It's important to find your content pillars for consistency.
- Chasing views and follows is essential for growth.
- Creating a large sample size of content helps identify what works.
- Consistency in posting can lead to unexpected opportunities.
- Content is evergreen and can gain traction over time.
- Repurposing content across platforms can increase visibility.
Chapters:
(00:00) - Introduction and Setting the Scene
(05:11) - The Journey of Going Viral
(11:13) - The Evolution of Content Creation
(18:27) - Understanding Follower Engagement and Metrics
(22:43) - Navigating Brand Deals and Authenticity
(30:33) - Perspective on Social Media Metrics
(38:10) - The Journey to Monetization
(42:07) - The Importance of Consistency in Content Creation
(48:31) - Building a Personal Brand and Networking