Business at the Speed of Trust
Referral Worthy
We’re back! And this time, Dusti’s in the hot seat. To kick off Season 2, Veronica Yanhs - one of Dusti’s closest friends (online and IRL) - flips the script and interviews her about what Referral Worthy really means… not just in business, but in life. They talk about the real stuff: why scaling isn’t always the answer, how building a business that actually feels good matters more than ever, and why being “Referral Worthy” isn’t just about getting clients to talk - it’s about trust, integrity, and doing work that’s genuinely worth sharing. Here’s what’s inside: ...
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Referrals as Mutual Aid
Referral Worthy
Listen in to a different kind of episode today - the talk Dusti gave at Reinvent(ed)! In this episode, Dusti shares the raw, unfiltered story of how she turned a chaotic life as a college student and single mom into the foundation for a thriving, relationship-driven business. From organizing karaoke nights to discovering the power of mutual aid, Dusti breaks down how showing up authentically and building trust can transform your work—and your life. This episode is a reminder that your “Weird Barbie” energy isn’t a flaw; it’s your superpower. If you’re ready to ditch...
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PIVOT! with Jenn Robbins
Referral Worthy
In this engaging episode of Referral Worthy, Dusti welcomes conversion copywriter and funnel strategist, Jenn Robbins. Jenn shares her unique journey from studying accounting to becoming a sought-after copywriter and strategist. Despite starting her career in a tax accounting firm, Jenn transitioned to writing by leveraging her skills in social media and blogging. Her story is one of resilience, as she navigated the ups and downs of entrepreneurship, even returning to accounting temporarily before fully committing to her passion. Jenn opens up about the challenges and triumphs of building her...
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Legally Trustworthy with Autumn Witt Boyd
Referral Worthy
In this episode of Referral Worthy, Dusti Arab sits down with Autumn Witt Boyd, a lawyer and owner of the AWB Firm, to discuss her journey and expertise in legal services for the online business space. Autumn shares her unique career path, starting from her interest in entertainment law, transitioning into copyright litigation, and eventually founding her own firm. Autumn highlights key legal issues that online business owners should be aware of, including the classification of employees versus contractors and the importance of complying with Federal Trade Commission (FTC)...
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Pleasure and Leadership with Stephanie Redlener
Referral Worthy
Join me on this episode of Referral Worthy as I sit down with Stephanie Redlener, founder of Lioness, an experiential company that elevates women into their personal and professional power through luxury events and retreats. In our conversation, Stephanie shares her journey from her early roots as a natural coach among friends to leading a company focused on redefining women's leadership in a male-dominated system. Discover how Stephanie blends her expertise in business strategy and women’s empowerment to create transformative experiences, advocating for a balanced approach to success that...
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Mastering Career Transitions and Authentic Networking with Elaine Lou Cartas
Referral Worthy
In this episode of Referral Worthy, Dusti sits down with Elaine Lou Cartas, a business coach specializing in working with women of color and allies. Elaine shares her career journey, which includes being fired three times, quitting two jobs, and finding her true calling through a mix of political fundraising and nonprofit work. Elaine also provides invaluable tips for effectively networking and maintaining professional relationships, outlining strategies that have helped her secure high-level clients and speaking engagements. Elaine's insights into the evolving consumer landscape...
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Building A Community That Lasts with Molly Mahar
Referral Worthy
In this episode of "Referral Worthy," Dusti sits down with Molly Mahar, founder of Stratejoy, a vibrant community that empowers women to cultivate personal intimacy and leadership. Molly shares the inspiring journey behind Stratejoy, highlighting how it began from her own quarter-life crisis and grew into a thriving support network for women seeking personal and professional growth. Throughout the conversation, Molly delves into the core principles of Stratejoy, emphasizing the importance of self-awareness, personal reflection, and intentional living. She discusses her innovative...
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Being A Generalist Is A Strength with Nina Nelson
Referral Worthy
This week, Dusti catches up with Nina Nelson, a multi-talented entrepreneur who deftly juggles roles from local marketing for small businesses to running CrossFit classes to running a meal prep and delivery service. As the founder of Tiny Enterprises, Nina’s eclectic career is a testament to her energy, entrepreneurial spirit, and eye for finding a need that needs met. Nina discusses the importance of personal connections and self-presentation in building a successful and referral-worthy enterprise. She shares insights on leveraging her natural charisma and maintaining high-quality...
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Creating a Stop Doing List with Dusti Arab
Referral Worthy
This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies. Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hinder productivity and satisfaction. This episode is a must-listen for entrepreneurs and business leaders looking to streamline their responsibilities and reclaim their passion for their work Get your copy of the Stop Doing List here: ***...
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When A Referral Goes Wrong with Anya Parker-Lentz
Referral Worthy
In today’s episode, we’re joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of likes, shares, and viral content. Anya shares insights from her own agency's growth, highlighting how vital integrity and trust are in shaping business relationships that last. She discusses the challenges and triumphs of navigating the social...
info_outline"How do I get more leads, Dusti"? If you're tired of the feast and famine cycle in your business, hate wasting time on marketing tactics that aren't working, and are ready to enter the sweet land of The Waitlist, this episode is a must-listen.
Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche.
In this episode, Dusti shares a list of questions you can work through today to revamp how you're approaching lead gen, your current client work, and how to maximize your referrals in the process.
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.