#308 Choosing the Optimal Day to Publish Your Business Podcast
Audio Unicorn
Choosing the right day to publish your business podcast can significantly impact its reach and engagement. In this episode, we explore the key factors to consider when selecting the optimal publishing day, including understanding your target audience's listening habits, analyzing competitor release schedules, and leveraging the power of consistency. Discover actionable strategies to align your podcast with peak listening times, differentiate yourself from competitors, and establish a reliable release schedule that keeps your listeners coming back for more. Tune in to optimize your podcast's...
info_outline
#307 NAB 2024 Reflections: AI, Gender Gap and The Future of Podcasting
Audio Unicorn
In this episode I share my reflections from attending NAB 2024 in Las Vegas. Some points of interest include: Massive gender gap in the broadcast industry AI in media The future of local radio and podcasting Rise Women in Broadcast Media: Book mentioned: by Carline Craido Perez Connect with Izabela on LinkedIn: Work with our team on your podcast:
info_outline
#306 How to Be a Really Good Podcast Host: Tips For Before, During, and After the Interview
Audio Unicorn
Welcome to Audio Unicorn, the show dedicated to helping business owners and marketing professionals grasp the concept of podcasting for business. I'm Izabela Russell, an audio branding expert since 2011, and today, we're diving into how you can excel as a podcast host at every stage of the interview process. Before the Interview Research Your Guest Deep Dive into Their Background: Investigate your guest's career path, educational background, and personal interests. This foundational understanding allows you to ask questions that highlight their unique perspectives and experiences. Examine...
info_outline
#305 Top 3 AI Tools For Podcasting with Mike Russell
Audio Unicorn
In the ever-evolving world of podcasting, staying ahead means embracing change, innovation, and the latest technology. In an enlightening conversation with Mike Russell, a renowned Adobe-certified professional and podcasting expert, we delve into how AI and advanced tools are revolutionizing podcasting. Mike, with his extensive background in radio production and as an influencer in podcast production, shares his invaluable insights and favorite tools for podcasters looking to elevate their audio content. The Excitement of Podcasting Today Mike Russell's enthusiasm for podcasting shines through...
info_outline
#304 Audio vs. Video Podcasting - Making the Best Choice for Your Business
Audio Unicorn
Welcome to the Audio Unicorn, your essential guide to mastering the world of podcasting for business. Led by Izabela Russell, an audio branding expert, we’re delving into the great audio versus video podcasting debate. Audio Podcasting: Pros and Cons The Pros Accessibility: Audio podcasts can be consumed anywhere, requiring minimal internet access. Lower Production Costs: A basic microphone and recording software can start an audio podcast. Flexibility: The medium works for listeners seeking entertainment while on the move. Intimacy: An audio-only format fosters a sense of community and...
info_outline
#303 How to Launch and Grow a Successful Business Podcast
Audio Unicorn
Welcome to the Audio Unicorn, the show dedicated to helping business owners and marketing professionals unlock the potential of podcasting for business growth. Since 2011, I've been navigating the audio branding landscape, and today, I'm here to guide you through the process of launching and growing a successful business podcast. Discover more about my journey at . The Power of Podcasting for Businesses In today's digital age, podcasts serve as a dynamic tool for business owners looking to attract new customers, build industry authority, and engage existing audiences. However, the digital...
info_outline
#302 A to Z of Private Podcasting: Engaging Teams Through Audio
Audio Unicorn
In this episode, host Izabela Russell, an audio branding expert, dives deep into the world of private company podcasts. This episode is your comprehensive guide to setting up and running a successful internal podcast, from understanding the concept to the nitty-gritty of implementation. Here's a quick rundown of what you'll learn: What are private company podcasts and why are they beneficial? Different formats and structures to consider for your podcast. Inspiring ideas to get your content strategy going. Examples of major companies using internal podcasts. A step-by-step process for creating...
info_outline
#301 Podcasting for Business Growth: Integrating Podcasts Into Your Marketing Strategy
Audio Unicorn
In this episode of Audio Unicorn, Izabela Russell dives deep into the realm of business podcasting, offering invaluable insights into leveraging podcasts as a powerful component of your marketing strategy. From understanding the exponential growth of podcast listeners globally to crafting compelling content strategies tailored to your target audience, Izabela unravels the intricate tapestry of podcasting for business success. Introduction: Izabela Russell, an esteemed audio branding expert, introduces listeners to the world of business podcasting through "Audio Unicorn." With her extensive...
info_outline
Impostor Syndrome
Audio Unicorn
How does the impostor syndrome work and how on earth do you get rid of it from your content creation and online presence.
info_outline
Online Influencers
Audio Unicorn
Online influencers - why do you need them, who are they and why should you pay attention to this space.
info_outlineIt's been a month since my return from Social Media Marketing World in San Diego. I have finally put together my top 3 takeaways and ideas that will help you promote your own project too. Plus in this episode I invite you to my garden and share plans on the future of Audio Unicorn.
If you would like to follow me please do so via Twitter @izabelarussell
Your reviews mean A WORLD to me. So please don't be shy and share your feedback.
Watch this episode on YouTube here: https://www.youtube.com/watch?v=Pl32XnBVT-w&t