How to Massively Build Trust to Power Global Market Entry with John Birtwhistle
Release Date: 03/10/2025
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info_outlineHow can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market?
John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology and analysis to create commercial opportunities through automation, increased efficiencies, business development and cost savings. Having joined FCamara in the summer of 2024, he is responsible for executing the GTM strategy and bringing a well established LATAM brand to the UK.
John shares fascinating insights in this episode on how Latin American companies are making waves in sectors like fintech and e-commerce, using their cultural strengths and technical expertise to capitalize on opportunities in countries throughout Europe. He emphasizes the importance of trust and relationship-building in navigating global markets and offers advice on how to maintain open lines of communication with stakeholders and become a reliable advisor.
We discuss the challenges of entering new markets, adapting strategies, and balancing quality perception with pricing, especially when offering offshoring capabilities. John’s stories highlight the value of a strong network and clear messaging, proving how these elements can unlock significant business opportunities across the globe.
Topics covered during this episode include:
- John’s abnormal transition from a holiday rep to a tech consultancy leader.
- Why Latin American companies excel in European tech markets through cultural strengths and technical expertise.
- How strategic networking and trust-building are crucial in navigating global business landscapes.
- Why the UK and European markets are attractive for Latin American tech firms despite market saturation.
- Why translating marketing strategies across regions presents both challenges and opportunities.
- How Brazil has been advancing in enterprise-scale technology, particularly in financial services.
- Why trusted relationships and strategic marketing are vital for entering new geographic markets.
- How leveraging existing networks leads to business opportunities and successful deals.
- Why having a clear message and point of view enhances business development efforts worldwide.
- How simple acts like sharing valuable information can nurture trusted business relationships.
- Why resilience and confidence are essential in pursuing business opportunities in new territories.
Join us as we unravel the surprising advancements in the Latin American tech scene and gain insights into successful global market entry strategies!
John Birtwhistle on LinkedIn: https://uk.linkedin.com/in/johnbirtwhistle