Transformational Growth in the Age of AI Through Emotional Intelligence with Oya Mustafa
Release Date: 11/17/2025
Transformational Growth in the Age of AI Through Emotional Intelligence with Oya Mustafa
Higgle: The B2B Sales Club
How can emotional intelligence and cultural sensitivity transform your B2B sales strategy in a world dominated by automation? Joining the podcast today is Oya Mustafa, the Chief Growth Officer at Not Normal Group. We get into a deep discussion about transformative power of emotional intelligence in B2B sales, discussing how human-centric approaches can outshine the surging trend of AI. Oya passionately shares her insights on building trust through genuine human connections and the crucial role of emotional intelligence and cultural sensitivity in business development. We explore the paradigm...
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Higgle: The B2B Sales Club
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Higgle: The B2B Sales Club
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Higgle: The B2B Sales Club
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Higgle: The B2B Sales Club
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Higgle: The B2B Sales Club
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Higgle: The B2B Sales Club
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info_outlineHow can emotional intelligence and cultural sensitivity transform your B2B sales strategy in a world dominated by automation?
Joining the podcast today is Oya Mustafa, the Chief Growth Officer at Not Normal Group. We get into a deep discussion about transformative power of emotional intelligence in B2B sales, discussing how human-centric approaches can outshine the surging trend of AI. Oya passionately shares her insights on building trust through genuine human connections and the crucial role of emotional intelligence and cultural sensitivity in business development.
We explore the paradigm shift from transactional to transformational growth, highlighting the importance of long-term relationship building over short-term sales metrics. Oya and I scrutinize the limitations of AI in fostering genuine connections, emphasizing the need for patience, authenticity, and consistent brand narratives. Our conversation explains the importance of strategic engagement that transcends quarterly targets, advocating for sustainable success through enduring trust.
Topics covered during this episode include:
- How emotional intelligence and cultural sensitivity are vital in differentiating businesses.
- How Oya emphasizes the role of trust in human-centric business development.
- How automation and AI have limitations in creating genuine human connections in sales.
- Why transformational growth should focus on trust and authenticity over immediate success.
- How aligning internal stakeholders is crucial to overcoming existing supplier relationships.
- Why intentional and authentic engagement strategies are necessary for sustainable success.
- How consistent and emotionally engaging brand narratives foster human connections.
- Why short-term sales strategies are inadequate for meaningful, lasting business development.
- How skepticism towards cold contacts necessitates genuine relationship-building efforts.
Explore strategies for building lasting business relationships in the age of AI by listening to this enlightening episode!
Oya Mustafa on LinkedIn: https://www.linkedin.com/in/oya-mustafa-3144612b/