How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
Release Date: 09/26/2024
Is Your Content Creating The Right Perception?
The Content Brief
Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to the concepts of having self-awareness in the content we create, and how we can tap into the thoughts and emotions of our target audiences. One of the ways she taps into this is through her innovative Perception Formula (Perception = Heuristics + Hormones + History + Heritage). Drawing from her 25 years of experience and role as a lecturer at UC...
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How to Create Content That Surprises Your Audience (R)
The Content Brief
This week, we're revisiting the episode featuring Marcus Sheridan. The show is back with a new episode on April 2nd. Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers. Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consultant and author of the revolutionary book They Ask You, Answer. Marcus's website - His company - ...
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How Do You Cure Generic Content Disease?
The Content Brief
Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to explain why so much content fails to resonate with audiences. He reveals practical strategies for escaping the zombie-like repetition plaguing corporate content strategy, including frameworks to help you deliver real value that resonates with audiences. Matt on LinkedIn - Company Website - Social Post -
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How Can Writers Take Control of AI Instead of Fearing It?
The Content Brief
In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from both sides - as someone who actively uses AI while also championing the irreplaceable value of human creativity. Jackie explains her helpful approach to setting AI boundaries and shares surprising discoveries from interviews, writers, and clients. She also reveals why writers shouldn't worry about their jobs and what they can do instead. Whether...
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How Can Social Media Work for Non-Sexy Brands?
The Content Brief
Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand? In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure. John reveals how they found their voice and explains their strategy of balancing humor, humanity, and humility in utility communications. We'll also hear stories about how they successfully joined conversations their community was already having....
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Can Content Strategy Build a Stronger Company Culture?
The Content Brief
We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture? Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies can be applied internally. Like humanized content, she'll explain why authenticity matters more than "safe" templated messaging and how to measure the real impact of employee communications. Plu.s, you'll learn how two-way communication, multi-channel content, and innovative ideas can build stronger...
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How Should Marketers Use AI in 2025? (with Dan Nestle)
The Content Brief
In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies. Dan shares insights on avoiding the dull content from over-relying on AI and discusses how to use it as a partner rather than a replacement. We also talk about what Claude does better than ChatGPT and how Notebook LM can be an asset for podcast content. Plus, we cover some of the implications of content audiences' changing attitudes and how that impacts opportunities to gain competitive...
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Why Do Ted Lasso's Lessons Work in Real Life Businesses?
The Content Brief
Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication. These factors can make or break a company's culture, content success and audience reputation. Nick Coniglio and Marnie Stockman are successful tech entrepreneurs and big Ted Lasso fans who have written a book called Lead It Like Lasso. It features a comprehensive dive into the show's themes of people, culture, communication and leadership and applies them to real-life settings—like your business. For example: Why the "Believe" sign...
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What Can Marketers Learn From Pop Culture?
The Content Brief
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include: How Miracle of 34th Street teaches a powerful lesson about brand attitudes and consumer behavior How The Truman Show demonstrates the disconnect between corporate speak and human connection What Coming to America's Randy Watson teaches us about social media Why Ted Lasso's and Roy Kent's...
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How Do Real Photos Attract Relevant Buyers?
The Content Brief
Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business. Today, he'll share how strategic photography builds meaningful and impactful connections with your audience. You'll learn: Why stock photos and generic poses are disrupting business opportunities How to think strategically about photos before the camera comes out Why being "camera ready" matters less than you think The...
info_outlineCisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!
So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?
Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:
- Why personalization is more crucial than ever in cutting through the noise
- The shift from mass emailing to focused, quality connections
- Why your email strategy should align with other platforms like LinkedIn
- How to use content amplification to warm up cold leads
- The power of behavioral segmentation in boosting engagement
- Why understanding customer personas leads to more impactful communication
- How AI can enhance your email strategy without losing the human touch
Ed's website - EdForteau.com
Ed on LinkedIn - Ed Forteau
Ed's Book - No More Cringe