014. Reinventing Chiropractic: Dr. Aaron Gumm's Blueprint for Business and Health

Welcome to another episode of Bold Conversations! Today, we're joined by Dr. Aaron Gumm, who shares his transformative journey from a four-sport athlete and medical sales professional to a revolutionary chiropractor and entrepreneur. Dive into his story of competitiveness, innovation, and how he revolutionized his chiropractic practice through automation.

Introduction:

• Dr. Aaron Gumm discusses his background as a competitive athlete and his transition into chiropractic care, driven by a passion to improve the traditional healthcare model.

Chiropractic Journey:

• From starting in medical sales to discovering chiropractic in Scottsdale, Arizona, Dr. Gumm's early professional experiences profoundly shaped his approach to healthcare.
• Graduated from Parker University in 2007 and quickly realized the limitations of high-volume practices.

Innovative Practice Model:

• Transitioned from a high-volume practice to an integrated practice with a focus on patient value and insurance independence.
• Developed niche services within his practice, significantly broadening patient outreach and reducing operational bottlenecks.

Blueprint to Practice Automation:

• Introduction of home-based care and online components, allowing for increased patient engagement and significantly higher patient visit average (PVA).
• The shift from in-practice intensive care to at-home treatments supplemented by nutritional protocols and digital education platforms.

Expanding Reach and Impact:

• By focusing on less common chiropractic services as entry points, Dr. Gumm's practice can appeal to a larger segment of the population, beyond the typical 13% that seek chiropractic care.

Compliance and Patient Engagement:

• Emphasizes the importance of aligning treatment protocols with patients' personal goals and values, which enhances compliance and treatment effectiveness.
• Discusses the shift to providing tools and resources that patients can use at home, empowering them to take charge of their health.

Vision and Values:

• Dr. Gumm stresses the importance of having a clear vision and set core values both personally and professionally, which guide decision-making and practice direction.

Business Growth and Team Building:

• Shares insights on the necessity of delegation and building a competent team to scale business operations effectively.

Technology and Innovation:

• Discusses the role of AI in modernizing practice operations, from patient education to administrative efficiency.

Closing Thoughts:

• Dr. Gumm advocates for a balanced approach to professional and personal life, emphasizing the need for continuous learning and adaptation to maintain both business success and personal well-being.

Resources and Links:

• Visit Blueprint to Practice Automation to learn more about how Dr. Gumm's methodologies can transform your practice.
• Explore tools and resources that integrate AI into daily operations, enhancing efficiency and creativity.

Call to Action:

• If you're inspired by Dr. Gumm's journey and want to explore how automation and innovative practices can revolutionize your chiropractic practice, reach out through the provided links for a personalized consultation.