Gary Soulz: Laying the foundation to a music business
Cuttin' Thru with Elliot Tousley
Release Date: 03/09/2023
Lara Chapman: How to Find Your Voice and Turn it Into a Business
Cuttin' Thru with Elliot Tousley
On the Cuttin' Thru Podcast, Elliot Tousley sits down with vocal coach and viral TikTok personality Lara Chapman. Lara discusses her journey of finding her unique voice and transforming it into a thriving business. She shares valuable insights on vocal techniques, personal branding, and how to monetize your talents in today's digital landscape. This episode is a must-listen for aspiring vocalists and entrepreneurs seeking to carve their own path in the music industry.
info_outline
False Promises in the World of Music Marketing with Noiselash CEO Giovanni Botan
Cuttin' Thru with Elliot Tousley
Host Elliot Tousley uncovers the darker side of music marketing in this eye-opening episode of the Cuttin' Thru Podcast, featuring Giovanni Botan, CEO of Noiselash. Giovanni sheds light on the false promises and pitfalls that artists often encounter in the music marketing world. He provides crucial advice on what to look out for, how to avoid common scams, and strategies for authentic and effective self-promotion. This episode is a cautionary tale and a guide for artists navigating the complex terrain of music marketing.
info_outline
Leveraging Your Network with Mark Eckert & Kevin McCloskey
Cuttin' Thru with Elliot Tousley
Join Elliot Tousley on the Cuttin' Thru Podcast for a dynamic discussion with Mark Eckert and Kevin McCloskey about leveraging your network in the music industry. Mark, from ThatPitch, and Kevin, a seasoned industry professional, dive into the importance of networking, building meaningful relationships, and how to effectively utilize connections to advance your music career. This episode is packed with strategies and real-life examples for artists looking to expand their professional network.
info_outline
Live Q&A With Independent Artists & Adam McInnis
Cuttin' Thru with Elliot Tousley
This special live Q&A episode of the Cuttin' Thru Podcast features host Elliot Tousley alongside Adam McInnis, engaging with independent artists in an interactive session. Adam, known for his expertise and experience in the music industry, answers burning questions from up-and-coming artists, offering guidance, practical tips, and motivational advice. This episode is a unique opportunity to hear directly from artists and learn from shared experiences
info_outline
Behind the Scenes of the Sync Industry with ThatPitch founder Mark Eckert
Cuttin' Thru with Elliot Tousley
In this episode of the Cuttin' Thru Podcast, host Elliot Tousley takes listeners behind the scenes of the sync industry with Mark Eckert, the founder of ThatPitch. Mark brings an insider's perspective to the world of syncing music with film, TV, and commercials. He shares his journey in creating ThatPitch, tips for artists aiming to enter this lucrative field, and how syncing works from the inside out. This episode is a goldmine for anyone looking to understand and break into sync licensing.
info_outline
Mario Canon: Starring on Empire, making music with Twsita, and the power of networking
Cuttin' Thru with Elliot Tousley
In this episode, we have a special guest - the talented Mario Canon, who has made a name for himself as an actor on the hit show Empire and also as a musician, having worked with some of the biggest names in the industry, such as Twista and 50 Cent.
info_outline
Marquette King: The journey from the NFL to the music business
Cuttin' Thru with Elliot Tousley
In this episode, we dive into the fascinating transition of Marquette King from a former NFL punter to a professional musician. Marquette King is a talented artist who has always had a passion for music, and he shares with us his journey of how he got started in the industry and some of the obstacles he faced along the way.
info_outline
Mandy Kimlick: What makes a good music manager
Cuttin' Thru with Elliot Tousley
In this episode, dive in with Mandy the Manager as we explore what musicians should look for when searching for the right music manager to help them advance their careers. We speak with industry experts and successful musicians to gather their insights and experiences on this important topic.
info_outline
Gary Soulz: Laying the foundation to a music business
Cuttin' Thru with Elliot Tousley
In this episode, we explore the world of music marketing with Gary Soulz and provide insights on how independent artists can effectively promote their music.
info_outline
Wendy Day: Breaking a new artist in today's music industry
Cuttin' Thru with Elliot Tousley
I had the pleasure of sitting down for an interview with entrepreneur and colleague of Eminem, Lil Wayne, Master P, and many more, Wendy Day. Wendy helps artists break into the music industry by putting each artist she works with through a bit of an experiment to find what works best. Because the industry adapts and moves so rapidly, the moves she made the break an artist just nine months ago may be completely obsolete to an artist she is trying to break now. Wendy gave me almost an hours worth of
info_outlineDive into the practical world of music business strategy in this enlightening episode of "Cuttin' Thru with Elliot Tousley." This session features Gary Soulz, founder of Effective Exposure, who brings his extensive experience as both a musician and a marketing expert to the table. Gary discusses the critical aspects of establishing a solid foundation for a music business, emphasizing the importance of strategic marketing and effective budget management.
Key Points Discussed:
- Strategic Marketing Essentials: Gary outlines the importance of having control over your marketing efforts, particularly when you're starting out. He stresses the value of using tools that allow artists to measure and adjust their strategies according to real-time data.
- Budgeting for Success: Insights into how new artists can set realistic expectations and budgets that won't just burn through resources but will actually yield returns. Gary shares personal anecdotes and professional experiences that highlight common pitfalls and effective strategies.
- Building a Sustainable Career: Gary discusses the long-term view necessary for success in the music industry, including how to build a fanbase gradually and authentically.
Featured Guest – Gary Soulz: Gary Soulz is not just a veteran in the music industry with over 15 years of experience; he's also a seasoned entrepreneur who has navigated the ups and downs of marketing in the digital age. His agency, Effective Exposure, specializes in helping emerging artists maximize their marketing budgets, ensuring every dollar spent contributes to their growth.
Key Takeaways:
- Understanding the music market through analytics is crucial for any artist looking to make a significant impact.
- Effective marketing requires more than just investment; it demands a strategic approach tailored to the artist's specific audience and goals.
- Longevity in the music business is built on a foundation of smart, adaptable strategies that can withstand industry changes and consumer trends.
Call to Action: For any artist looking to not only enter but thrive in the music industry, this episode is a treasure trove of valuable strategies and real-world advice. Listen to Gary's insights and start applying them to lay a robust foundation for your music career today.