Royce Da 5'9: meeting Dr. Dre, working with Eminem, and longevity in the music business
Cuttin' Thru with Elliot Tousley
Release Date: 08/19/2022
Landis Pearce - Why Community Is the Real Competitive Advantage
Cuttin' Thru with Elliot Tousley
Most people try to build alone — and then wonder why everything feels harder than it should. In this episode of Cuttin’ Thru, Elliot sits down with Landis Pearce, audio engineer, musician, and founder of Magnolia Park Studio, to talk about what it actually takes to build creative infrastructure that lasts. Landis shares the long, unglamorous reality of building a professional recording studio from the ground up — navigating bureaucracy, bad contractors, blown budgets, and years of slow progress — and why none of it works without community. They explore why ego kills creative...
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Clayton Sealey - Why the People Who Care Most Should Shape the City
Cuttin' Thru with Elliot Tousley
Most people complain about their city. Very few step up to help shape it. In this episode of Cuttin’ Thru, Elliot sits down with Clayton Sealey — a leader at the Mint Museum and the creator of CLT Development — to explore how storytelling, community engagement, and showing up consistently can create real civic impact. Clayton shares his path from architecture and brand design to cultural leadership, how CLT Development started as a way to arrive in Charlotte with purpose, and why being first with information matters far less than how you tell the story. They dig into...
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Trent Thompson - Why Playing It Safe Is the Fastest Way to Get Ignored
Cuttin' Thru with Elliot Tousley
Most businesses don’t fail because they lack talent — they fail because they’re afraid to take smart risks. In this episode of Cuttin’ Thru, Elliot sits down with Trent Thompson, co-founder of Guide Creative, to unpack what actually happens when brands stop trying to please everyone and start committing to a point of view. Trent shares his path from startup sales into creative leadership, why Guide intentionally niches into funny, risk-forward creative, and how saying “no” to safe ideas has attracted better clients — not fewer. They dig into the tension between creative...
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Jiggy Tone - Why Authenticity Compounds (Even When the Algorithm Doesn’t Care)
Cuttin' Thru with Elliot Tousley
Most creators quit because they’re chasing signals that don’t actually measure progress. In this episode of Cuttin’ Thru, Elliot sits down with Jiggy Tone — a longtime friend, musician, and creative freelancer — to unpack what it really takes to build momentum as a creator when validation is inconsistent and outcomes are unpredictable. They talk candidly about the difference between copying what “works” and finding what’s authentic, why chasing a single hit can sabotage long-term growth, and how musicians and business owners alike misunderstand how much repetition it...
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Callie Langhorne - Why the Best Marketing Starts With Saying No
Cuttin' Thru with Elliot Tousley
Most people think growth comes from doing more. In reality, it usually comes from doing less — with intention. In this episode of Cuttin’ Thru, Elliot sits down with Callie Langhorne, founder of Callie Langhorne PR, to unpack what sustainable marketing actually looks like when you stop trying to be everything to everyone. Callie shares how she built a successful PR practice by clearly defining her lane, turning away bad-fit work, and grounding her business in service, relationships, and trust — not volume or vanity metrics. They explore the difference between marketing and PR,...
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Andres Kaifer - Why Craft Still Wins (Even When the Margins Are Brutal)
Cuttin' Thru with Elliot Tousley
Building something great is one thing. Building something great that actually survives is another. In this episode of Cuttin’ Thru, Elliot sits down with Andres Kaifer, chef and owner of Customshop, to unpack what it really takes to run a successful restaurant when margins are thin, expectations are high, and consistency matters more than hype. Andres walks through his path from culinary school to restaurant ownership, the decision to preserve and evolve an established brand rather than chasing novelty, and the constant tension between the creative instincts of a chef and the...
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Andy Weber - Why Process, Not Popularity, Is What Actually Creates Meaningful Work
Cuttin' Thru with Elliot Tousley
In a world obsessed with likes, metrics, and highlight reels, it’s easy to lose sight of why you started creating in the first place. In this episode of Cuttin’ Thru, Elliot talks with Andy Weber, the photographer behind GoodHumansCLT, about building creative work around purpose, connection, and process — not validation. Andy shares how moving to Charlotte reshaped his career, why saying yes (even when it doesn’t pay) helped him grow faster, and how documenting real human stories has created deeper impact than chasing growth or engagement ever could. They also explore burnout,...
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Aaron “12” Zhinzhin - Why Authenticity Wins in a World of AI, Content, and Algorithms
Cuttin' Thru with Elliot Tousley
AI is changing content creation faster than most people can keep up — but technology alone isn’t what makes content work. In this episode of Cuttin’ Thru, Elliot sits down with Aaron Zhinzhin (known as “12”), creative director and founder of Genesis Artist Development and 12AM Collective, to talk about what actually cuts through the noise in an AI-saturated world. They explore how artists and brands can use AI as a creative amplifier — not a replacement — why storytelling consistently outperforms trends and tactics, and how authenticity becomes more valuable as...
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Mark Eckert - Defining Success Without Ego (And Why Growth Isn’t Always the Goal)
Cuttin' Thru with Elliot Tousley
Most business owners never pause to define what “success” actually means — they just inherit goals from investors, peers, or whatever sounds impressive at the time. In this episode of Cuttin’ Thru, Elliot sits down with Mark Eckert, founder of That Pitch, to explore what it really looks like to build a business that serves your life — not your ego. They unpack why chasing scale for the sake of growth often creates more stress than freedom, how reputation and trust compound more reliably than capital, and why many founders confuse outside validation with actual progress. Mark...
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Lara Chapman: How to Find Your Voice and Turn it Into a Business
Cuttin' Thru with Elliot Tousley
On the Cuttin' Thru Podcast, Elliot Tousley sits down with vocal coach and viral TikTok personality Lara Chapman. Lara discusses her journey of finding her unique voice and transforming it into a thriving business. She shares valuable insights on vocal techniques, personal branding, and how to monetize your talents in today's digital landscape. This episode is a must-listen for aspiring vocalists and entrepreneurs seeking to carve their own path in the music industry. Website: Instagram: Youtube:
info_outlineJoin us for an enlightening second episode of "Cuttin' Thru with Elliot Tousley," where we sit down with the iconic Royce Da 5'9". A stalwart in the rap game, Royce shares his profound journey through the music industry, from the early days of his career to collaborating with legends like Dr. Dre and Eminem, and his insights on achieving longevity in this competitive field.
Key Points Discussed:
- Early Career and Breakthroughs: Royce recounts the pivotal moments of his career, including his first major record deal and his initial meetings with Eminem. He shares the transformative experience of meeting Dr. Dre and the unexpected phone call that led to their collaboration.
- The Importance of Authenticity in Music: Royce emphasizes the significance of staying true to one's art and audience, rather than chasing trends. He discusses how authenticity has helped sustain his career and influence.
- Challenges and Rewards of the Music Industry: Royce opens up about the obstacles he faced, including navigating record deals and the evolving landscape of music marketing.
Featured Guest – Royce Da 5'9": Detroit’s own Royce Da 5'9" has not only made a name for himself through his lyrical prowess but also through his deep understanding of the music business. With a career spanning over three decades, Royce offers a treasure trove of advice for artists at any stage of their career.
Key Takeaways:
- Artists must cultivate a genuine connection with their audience to build a lasting career.
- Understanding the business side of music is as crucial as producing great content.
- The journey through music should be appreciated in its entirety, not just the successes.
Call to Action: Don’t miss out on these invaluable lessons from one of hip hop’s veterans. Listen to the full episode to gain a deeper understanding of what it takes to not just survive but thrive in the music industry.
Website: https://marketingwithelliot.com/