EP 086: The Realtor's AI Playbook for Pricing and Marketing
Release Date: 08/20/2025
Real Estate AI Flash
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In this episode, I speak with Jessica Souza, broker and co-owner of Paradise Exclusive Real Estate in Southwest Florida, about how brokerages can use AI to support agents, improve productivity, and create real competitive advantages. Jessica shares practical examples including custom GPT knowledge bases, community-specific AI tools, agent training, and how AI acts as a workflow multiplier rather than a shortcut. The conversation also covers leadership, delegation, and building systems that help agents focus on serving clients. Guest: Jessica Souza Facebook - LinkedIn -...
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In this episode, my guest is Lauren Lucas with Keller Williams Classic Properties in Ohio. We discuss how real estate agents, teams, and brokerages can use AI to collapse time, improve efficiency, and generate more leads. Lauren shares practical use cases including Google AI Studio, NotebookLM, ManyChat, automation with Make, and custom GPTs for buyers, agents, and teams. Our conversation focuses on using AI to understand ideal clients, build systems, and extend service without losing the human connection. Guest: Lauren Lucas Facebook - LinkedIn - Instagram - ...
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In this episode, my guest is industry veteran and Wav Group president Kevin Hawkins, also known as the Real AI Guy, about how agents and brokerages can succeed in the new age of AI. Kevin covers GEO, building AI visibility, paid vs free tools, practical agent workflows, and why brokers must prepare for MCP based systems and safer AI adoption across their organizations. Book Recommendation: The Real AI Guide for Real Estate Agents by Kevin Hawkins - Guest: Kevin Hawkins Facebook - LinkedIn - Website - AI Newsletter - Host: Rajeev Sajja Website:...
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In this episode, my guest is Detroit team leader Michael Perna, one of the most prolific agents in the country with more than 8,000 transactions. Michael explains how AI search is already creating bottom of funnel listing opportunities and how he is building thousands of high intent service pages to rank in ChatGPT, Claude, Perplexity, and Gemini. He breaks down his blueprint for AEO, GEO, reviews, trust signals, and the tech stack that drives results. Book Recommendation: Good to Great by Jim Collins Resources Mentioned ChatGPT (Advanced Plan) Claude (Advanced Plan) ...
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In this new year's day episode, my guest is Chris Smith, co-founder of Curator and author of The Conversion Code and Exactly What to Say, to explore how AI is transforming real estate marketing, listing promotion, and client communication. Chris breaks down practical AI use cases for faster content creation, smarter newsletters, and automated seller updates through tools like Beacon, along with how agents can reclaim time while delivering a better client experience. Guest: Chris Smith Instagram: Subscribe to the Chris List newsletter: Get 7-day Beacon Trial: ...
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In this episode, my guest is Pierre Khoury, a Berkshire Hathaway HomeServices team leader with more than 1,300 transactions and over $500 million in volume. Pierre shares his path from policing and investigative work to real estate, and how those skills shaped his data driven, process focused approach. From storytelling and CMA insights to contracts, onboarding, checklists, and even Meta smart glasses, Pierre shows how agents can use AI to build systems, save time, and deliver a better client experience. Books Mentioned: Atomic Habits by James Clear The Four Hour Work...
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In this episode, my guest is Andrew Undem, founder of The Sure Group at Berkshire Hathaway HomeServices HomeSale Realty in Baltimore, Maryland. With over $1 billion in career sales, Andrew brings sharp insights on leadership, influence, and AI adoption in modern real estate. Book and Podcast Recommendation: Go-Giver by Bob Berg The Game Podcast by Alex Hormozi Guest: Andrew Undem Instagram: Website: YouTube: Host: Rajeev Sajja Website: Facebook: Instagram: LinkedIn: Resources: AI Playbook - $10 off for...
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We celebrate the 100th episode of Real Estate AI Flash with AI futurist Steve Brown, author of The AI Ultimatum. We explore how AI is reshaping work, leadership, and real estate, from managing human and digital employees to using conversational and spatial AI. Learn what future-ready leaders are doing today to stay ahead. Resources Mentioned The AI Ultimatum Book – Last Week in AI Podcast - AI Explained Youtube Channel – Guest: Steve Brown Website: LinkedIn: Host: Rajeev Sajja Website: Facebook: Instagram: LinkedIn:...
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In this episode, my guest is Will Penney, a veteran real estate professional from Stow, Ohio, and team leader with eXp Realty. Licensed since the 1980s, Will’s story spans from pager-and-car-phone days to building a multimillion-dollar business and a 200-agent organization. He shares practical, grounded insights on how AI fits into real estate, why agents shouldn’t fear it, and how tools like NotebookLM and custom GPTs can help agents work smarter, not harder. Podcast: My First Million Guest: Will Penney Instagram: Website: LinkedIn: ChatGPT Personalization Video...
info_outlineHow does a top-producing agent price homes more accurately and market them faster, with less effort? In this episode, I sit down with Chuck Bachteler of Berkshire Hathaway HomeServices Florida Properties Group to break down his real-world AI workflow. From ChatGPT-powered pricing strategies using RPR data to create polished listing content in minutes, Chuck shares how he systematized property pricing with a 7-step AI prompting process.
Whether you're new to AI or ready to sharpen your edge, you’ll walk away with tactical tips and tools you can apply immediately to your own business.
Resources:
Chuck’s 7-prompt pricing formula - https://docs.google.com/document/d/1e8LkbNDmAUmEf5_fqw7OXRc09yY5fRIMcdh-7LcHUlU/edit?usp=sharing
Guest: Chuck Bachteler
Website: https://www.sandandkey.com/
Instagram: https://www.instagram.com/chuckbachteler_realtor/#
Linkedin: https://www.linkedin.com/in/chuck-b-0b88499/
Facebook: https://www.facebook.com/ChuckYourRealtor/
Host: Rajeev Sajja
Resources:
Agent to AIgent book on Amazon - https://a.co/d/0YxMd2Y
Real Estate AI Flash Podcast Site
Join the Instagram Real Estate AI Insiders Channel