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Go Niche to Go Big: How to Build a Loyal Following in a Specific Niche

Release Date: 01/13/2023

The Truth Behind Creator Burnout and Bad Hiring

The Daily Creator

In this episode of The Daily Creator, Eric Farber sits down with digital media strategist and creator economy veteran Leslie Morgan to explore how the creator landscape has evolved over the last 15 years. Leslie shares behind-the-scenes stories from working with early YouTube icons like Michelle Phan, to managing major brand partnerships with Unilever and launching viral children's content. She reveals how platforms like YouTube play favorites, how creators struggle to convert across channels, and why gut instinct often leads the way when data is unclear. ...

Building the Future of Creator Partnerships with Armand Galustian

The Daily Creator

In this episode of The Daily Creator, Eric Farber talks with Armand Galustian, Head of Partnerships at 5X Media, about building meaningful brand-creator partnerships in an era of rapid digital transformation. Armand shares his journey from agency life to founding 5X, what it takes to cultivate an adaptable and collaborative team culture, and why creators are becoming business builders. The conversation explores creator authenticity, AI’s role in workflow and voice technology, product-led influencer collaborations, and how creators can align with brands without losing their core...

Alon Shtruzman, How Creators Are Redefining the Next Era of Television

The Daily Creator

In this episode of The Daily Creator, Eric Farber, former entertainment lawyer and founder of Creators’ Legal, sits down with Alon Shtruzman — media executive, producer, and co-CEO of Five X Media — to explore the next great shift in the entertainment industry: the rise of creator-led media. Alon draws on decades of experience, from launching global hits like Homeland and In Treatment to leading Keshet International, to explain why the traditional television model is crumbling — and what’s emerging in its place. In a world where attention is fragmented and audiences follow...

The Rise of Agentic AI and the Fall of the Creator Middle Class

The Daily Creator

In this episode of The Daily Creator, Eric Farber, former entertainment lawyer and founder of Creators’ Legal, explores a critical moment in the intersection of creativity, technology, and law: the rise of Agentic AI. As artificial intelligence evolves from passive tools to autonomous agents capable of generating and executing creative strategies, a new threat emerges — one that could dismantle the very foundation of the creator economy. Eric unpacks what makes Agentic AI fundamentally different from previous generations of AI and why its growing influence could disproportionately...

Gifford v. Sheil, It's Settled for $0! What Creators Need to Know

The Daily Creator

In this episode of The Daily Creator, Eric Farber, founder and CEO of Creator's Legal and former entertainment lawyer with 20+ years of experience, dives into a landmark influencer lawsuit — Gifford v. Shield — that asked the provocative question: Can you copyright a vibe? Eric breaks down why copyright protects expression, not aesthetics or trends, and why this case, dubbed the "beige case," challenges common misconceptions about intellectual property in the creator economy. The lawsuit involved claims ranging from copyright infringement to trade dress and...

René Brar, The Evolution of a Creator Balancing Creative Vision and the Business of Content.

The Daily Creator

In this inspiring and insightful episode of The Daily Creator, host Eric Farber sits down with longtime friend, creative visionary, and industry veteran René Brar. With a multifaceted career that spans indie cinema, studio blockbusters, and groundbreaking unscripted television, René shares the highs, lows, pivots, and personal revelations that have defined her unique journey through the entertainment world. Having worked alongside legendary figures such as Ridley Scott, Todd Haynes, and Scott Stone, René offers a rare behind-the-scenes perspective on how creative storytelling has...

Brian Bloom, A Legal Life Devoted to Creators.

The Daily Creator

Episode 47 - The Daily Creator: The Future of Music, Entertainment & Creator Tech with Powerhouse Attorney Brian Bloom In this powerhouse episode of The Daily Creator, I sit down with Brian Bloom, a veteran entertainment lawyer who has spent decades representing some of the biggest names in music and entertainment. Brian’s career spans from working with legendary artists like Tupac (where we collaborated), Eminem, Wu-Tang Clan, Rick Ross, and many more, to now being on the cutting edge of AI and digital innovation. Brian’s practice today is at the forefront of AI,...

How to Build an Amazing Remote Culture in Your Team.

The Daily Creator

Building a Thriving Remote Culture | The Daily Creator with Eric Farber In this episode of The Daily Creator, Eric Farber shares his journey and insights into building a successful remote company culture. With 59% of small businesses now employing remote workers, it's crucial for leaders to create a culture that fosters engagement, connection, and growth—no matter where your team is located. Eric, the founder of several companies including Pacific Workers, Creators Legal, and Viva Global, offers practical advice on how to build a thriving remote culture that doesn’t just...

TikTok’s Future, Microsoft’s Acquisition & FTC Changes Under Trump: What It Means for Creators

The Daily Creator

In this episode of The Daily Creator, Eric Farber dives into two major stories shaking up the digital landscape and impacting creators: the ongoing battle surrounding TikTok’s future in the U.S. and the potential regulatory shifts under the Trump administration that could change the way platforms handle advertising and data privacy. TikTok’s Ongoing Struggles and Microsoft’s Potential Acquisition TikTok’s future in the U.S. has been uncertain, with President Trump’s administration pushing for a ban. But now, reports indicate that Microsoft might be in talks to acquire the...

Ep. 44 Frozen Future: The U.S. TikTok Ban and Trump's Trillion-Dollar Claim

The Daily Creator

Epidose 44 is another update for the TikTok Ban as of 1/22/25 In this critical episode of The Daily Creator Podcast, host Eric Farber takes you through the latest twists in the TikTok saga as the U.S. teeters on the edge of major policy changes that could reshape the digital landscape. This episode, titled "Frozen Future," dives into President Trump’s recent executive order that halts the TikTok ban, providing a 75-day reprieve amid growing concerns over national security and international data laws. Discover the intricate backstory of TikTok's challenges in the U.S., from its initial...

More Episodes

We take a deep dive into the world of niche influencers and how they are making a huge impact in the influencer marketing industry. In recent years, we've seen a rise in micro-influencers who focus on specific niches such as fitness, beauty, cooking, and more. These niche influencers have built loyal followings in their specific areas of expertise, and are proving to be valuable assets for brands looking to target specific audiences.

Eric discusses the benefits of focusing in a niche, and how to make a name for yourself as a niche influencer. With more and more influencers entering the market, it can be tough to stand out, but with niche audiences influencers have a unique advantage as they can provide a more specialized and authentic approach to promoting products and services.

So, if you're an aspiring influencer or a brand looking to expand your reach, make sure to listen to this short episode to learn more about the power of niches in today's market.

About the Show: The Daily Creator where we help you navigate the creator economy with in-depth interviews and news you can use to be a better creator, monetize your content, and grow your business. The following is one of our podcast shorts, please also tune in for our long-form episodes where we talk with some of the most interesting people in the Creator Economy.

About the Host: Eric Farber is the Founder and CEO of Creators' Legal, the world's first DIY Platform for Content Creators. He is a former entertainment attorney representing the Tupac Shakur Estate for over 18 years and hundreds of filmmakers, musicians, writers, producers, and a few hundred pro athletes. He is the bestselling author of "The Case for Culture" about growing your business through culture.

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