Mastering a Global Employer Brand for Remote-First Hiring (Leah Cottham)
Release Date: 03/13/2025
Freedom of Work
Join host Leah Cottham as we ditch the dull and dive into the art of remote connection. We'll explore: What does belonging look like in a global team? Why do some teams struggle, and how can you turn stumbles into success? Discover fun strategies, from Slack coffee bots to emoji check-ins, that bridge distances and foster genuine inclusion. Learn to create those crucial "water cooler moments" that boost morale and retention. Get tips on optimizing async communication without overwhelming your team. 6666 Building a strong remote community isn't accidental; it's intentional. Tune in and...
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Welcome back to Freedom of Work, the podcast by RemoFirst where we explore the evolving world of global hiring and what it means for modern HR and People leaders. In this episode, Leah is joined by Fernando, one of RemoFirst’s Senior Account Executives, who spends his days speaking with HR and People teams around the world. As the first point of contact for many companies navigating the complexities of international hiring, Fernando shares real-world insights from the frontlines. Together, they dive into the biggest questions HR leaders are asking in 2025—from compliance vs. speed, to...
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Diversity, equity, and inclusion (DEI) is more than a standalone initiative—it's a strategic lever for driving innovation, alignment, and growth in remote-first and global organizations. In this episode of the Freedom of Work podcast, host Leah Cottham is joined by Anthony Vaughan, from Boundless and the E1B2 Collective podcast, to dive deep into how leaders can weave DEI into the very DNA of their business. Leah and Anthony unpack why traditional DEI efforts often fall short when treated as separate from core business priorities, how global companies must localize DEI efforts to meet...
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We explore how innovative recognition and feedback practices can truly drive employee engagement. Joined by Mike from iVendi, we dive into the importance of making engagement programs personal, meaningful, and ongoing—rather than just another checkbox exercise. Mike shares insights on the Extra Mile Awards, a unique recognition program that celebrates employees for going above and beyond. We also discuss how iVendi uses feedback forums and surveys to create real, actionable change, ensuring that employees feel heard and valued every step of the way. If you're an HR leader looking to...
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There's more to global benefits than just checking boxes. Leah, our Host of the Freedom of Work podcast, sat down with Ashley, a People Partner who focuses on creating global benefits packages for remote start-ups. In this episode, we explore the strategy of creating worldwide perks that genuinely resonate with diverse cultures and produce tangible business results. We'll question common assumptions about global benefits and reveal how intentional benefit design can unlock unexpected levels of employee engagement and positively impact your company's well-being. Prepare to understand the "why"...
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HR is no longer just about policies and paperwork - it’s transforming into a strategic, people-first function. In this episode, Leah chats with Jag, a PeopleOps Leader and Founder with over a decade of experience scaling high-growth startups and the founder of . We explore the evolution from traditional HR to People Ops, the key drivers of this shift (remote work, employee expectations, automation), and how People Ops can shape company culture and business growth. We also discuss: The difference between HR and People Ops How automation and AI are reshaping People Ops The future of work and...
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Employer branding is more important than ever - especially in a remote-first world where candidates can work from anywhere. But how do you build a brand that attracts top talent globally? In this episode, Leah Cottham our Host at RemoFirst breaks down what makes a strong employer brand in a distributed workforce, how companies can adapt to the shift from traditional to remote-first branding, and the biggest challenges businesses face when hiring internationally. We’ll cover: What employer branding really means in a remote-first world The transition from office-based perks to culture,...
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Introducing the Freedom of Work Podcast! Freedom of Work is for HR and people teams, founders, or anyone looking to better prepare for the future of work. You'll find engaging discussions with experts and leaders on navigating the day-to-day experience of global hiring, what the future of work may look like, and how flexible work is changing the game. We'll dive deep into various topics around remote and hybrid work, global expansion, hiring trends, and more. This podcast is hosted and presented by RemoFirst.com, a full-service Employer of Record solution that manages every aspect of a...
info_outlineEmployer branding is more important than ever - especially in a remote-first world where candidates can work from anywhere. But how do you build a brand that attracts top talent globally? In this episode, Leah Cottham our Host at RemoFirst breaks down what makes a strong employer brand in a distributed workforce, how companies can adapt to the shift from traditional to remote-first branding, and the biggest challenges businesses face when hiring internationally.
We’ll cover:
- What employer branding really means in a remote-first world
- The transition from office-based perks to culture, flexibility, and trust
- Why global hiring requires a new approach to branding and compliance
- The top challenges of global employer branding—and how to overcome them
- Best practices to stand out as a remote-first employer
With real-world examples from companies like GitLab, plus actionable takeaways, this episode is packed with insights for any company looking to build a strong employer brand in a global hiring landscape.
Tune in to learn how to position your company as the best place to work - no matter where your employees are based!