Optionality, Risk, and Building for the Long Game with Miles Spencer

Miles Spencer is no stranger to risk, resilience, and reinvention. A multi-exit entrepreneur, investor, and adventurer, Miles has spent decades building companies in digital media, mentoring founders, and even chasing adrenaline in places like Pamplona and the deserts of the Middle East. Now, he’s channeling that same spirit into his most personal venture yet: Reflekta, a platform that allows families to preserve and interact with the voices, likenesses, and stories of loved ones.

In this episode, Miles shares hard-earned wisdom on raising capital, managing leadership transitions, and creating optionality in business deals. He also opens up about the emotional journey of digitally reconnecting with his late father, how storytelling drives meaning, and why entrepreneurship is as much about courage and preparation as it is about innovation.

Takeaways:

• Optionality Creates Leverage: When there’s only one buyer, you’re stuck. Building multiple options—through cash flow, buyers, or deal structures—gives you leverage to negotiate from strength and avoid desperation.
• Failure Can Be Fuel: A failed venture isn’t the end if you preserve relationships. Investors often back founders who learn from setbacks, seeing resilience as proof of future potential.
• Right People for the Right Altitude: Not every teammate is built for the summit. Like mountaineering, startups require different strengths at different stages—and leaders must know when to transition roles.
• Courage Comes from Preparation: Real courage isn’t recklessness—it’s being ready. Entrepreneurs mitigate risk through training, research, and planning, so they can act decisively when the moment comes.
• Legacy Matters: Success isn’t just financial. Miles’ work with Reflected AI shows how technology can preserve voices and stories, keeping family connections alive across generations.
• Funding Shapes Values: Who funds you impacts how you operate. Choosing family and friends over institutions can keep your mission aligned with trust, responsibility, and long-term vision.
• Gradual Innovation Prevents Overload: Powerful technology needs to roll out carefully. Step-by-step adoption—text to voice to hologram—helps people adjust, embrace the benefits, and avoid being overwhelmed.

Quote of the Show:

• Entrepreneurship is a bit of a trick, right? You create things that look like daredevil challenges, and everyone says “wow,” but then you spend the rest of your time mitigating the risks. It’s not that bad—it’s not that bad, it’s not that bad. With homework, research, training, and so on, the same applies. To a certain extent, entrepreneurship and parenting share a lot of the same dynamics.

Links:

• LinkedIn: https://www.linkedin.com/in/milesspencer/ 
• Website: https://milesspencer.com/ 
• Book Link: https://a.co/d/gO3nHxn