Discover Citrus Pulp-Fed Beef Has More Vitamins, Jack Daniels Ends 'Whiskey Beef' & NFL Farm Partnership
Release Date: 10/23/2025
Discover the New Food Pyramid That South Park Predicted 10 Years Ago
Discover Ag
Ep 244 | Apparently, we all care about the food pyramid again. It’s back in the spotlight thanks to a viral White House reel and a 12-year-old South Park prediction. This week on Discover AG, Natalie and Tara break down what's actually new (and what's not) in the updated food pyramid, celebrate a global win for women in agriculture, and highlight the sheep farmers behind Ralph Lauren's 2026 Winter Olympics collection. They also dig into the real history of vanilla to discover why it's so expensive — and not even a little bit basic. What We Discovered This Week 🤠 🪩 South Park...
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Discover Agrihoods: The "Fastest Growing" Real Estate Trend in Agriculture
Discover Ag
Ep 243 | Are villages making a comeback? Have we been cutting pomegranates wrong this whole time? Does Pfizer really control your cheese? And is grocery store honey actually… honey? This week on Discover AG, Tara and Natalie explore the buzz around "agrihoods" — residential neighborhoods built around working farms instead of a clubhouse or golf course. They also take a nostalgic trip down memory lane with 30 country songs turning 30, learn a genuinely helpful hack to avoid the "pomegranate blood bath," and investigate viral food claims that Pfizer "owns cheese" and grocery store honey is...
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Discover Josh Allen Gives ¼ Cow, Trumps $700M Regenerative Ag Program, Skijoring & Whole Milk In The School!
Discover Ag
Ep 242 | This week on Discover Ag, Natalie and Tara unpack a major policy shift in regenerative agriculture, a heartwarming (and delicious) NFL story, and the wildest winter sport you've probably seen but never knew the name of. From Secretary Brooke Rollins' $700 million regenerative ag pilot program to Buffalo Bills quarterback Josh Allen gifting his offensive line quarters of premium Wagyu beef, this episode covers the intersection of agriculture, policy, and pop culture in the most entertaining way possible. But that's not all! The hosts dive into skijoring's new professional...
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Discover Are We Eating Plastic Rice?!, Mike Rowe’s Apple ShoutOut, Taylor Sheridan’s College Class & PRB Goes To NYC
Discover Ag
Ep 241 | This week on Discover Ag, Natalie and Tara kick off 2026 with viral conspiracies, bucking bulls in Manhattan, and giant potato drops. A fear-mongering reel claims grocery store rice is actually plastic pellets — and people are buying it. The hosts debunk the conspiracy while highlighting a real rice crisis: Louisiana farmer Meryl Kennedy's White House meeting with President Trump about subsidized foreign rice undercutting American growers. Then, it's PBR week in New York City as Madison Square Garden transforms with 750 tons of dirt for three days of professional bull riding...
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Discover How Sugar Is Really Made, J-Lo at NFR, Taylor Sheridan's Stetson Airstream, & Why You May Want To Avoid Heavy Cream!
Discover Ag
Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical...
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Discover Campbell's 3D Chicken Scandal, CMA's Record Low Ratings, Helping Veterans Farm & The Origins of Your Sesame Seeds
Discover Ag
Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking...
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Discover Bezos & Gates Taking Over Beef, the 200-Year-Old Almanac ENDS, FFA Jackets Go Viral & Spoiler - Your Pecans Are From Mexico
Discover Ag
Ep 238 | This week on Discover Ag, Natalie and Tara dig into Jeff Bezos' role in the beef industry, the end of a 200-year-old publication, and why your FFA jacket just became a fashion statement. The hosts tackle viral claims about methane-reducing feed additives for cattle, separating Bill Gates' investments from Bezos' initiatives. They discuss the Bovaer controversy in Denmark where farmers are now required to use methane-reducing supplements, and explore the tension between environmental responsibility and farmer autonomy. Plus, the Farmer's Almanac is publishing its final edition after...
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Discover the Farm-to-Table Myth?, Buffalo Bills Celebrate Dairy Farmers, Abercrombie Goes Western & Viral Hippo Content!
Discover Ag
Ep 237 | This week on Discover Ag, Natalie and Tara serve up a lighthearted holiday episode packed with farm-to-table realities, football meets farming, Western fashion collabs, and viral hippo content. Celebrity chef Tim Love explains why true farm-to-table dining is almost impossible — from inconsistent supply to the direct-to-consumer “ribeye problem.” The hosts break down why local sourcing is so complex and why prices would have to rise by about 30% to make it viable. The Buffalo Bills celebrate National Farmer’s Day by partnering with local dairy farmer “Farmer Shin,”...
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Discover Argentinian Beef and America's $6 Steak Problem, McBee’s Prison Sentencing & Bougie Water Buffal
Discover Ag
Ep 236 | This week on Discover Ag, Natalie and Tara dig into the headlines shaping how we think about food’s worth, transparency, and trends — from America’s broken sense of food value to Japan’s farmer-forward labels and even Nara Smith’s $38 garlic oil collab. America’s “food value problem” takes center stage as the hosts unpack why Americans spend less than 10% of their income on food — among the lowest worldwide — and what that says about how we price nutrition versus convenience. Then they explore Japan’s photo-on-pack movement that connects consumers directly to...
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Discover Why Your Milk Expires So Fast, 75,000 Sheep on a Floating Ark & Lonesome Dove's Gen Z Revival
Discover Ag
Ep 235 | This week on Discover Ag, Natalie and Tara dig into viral food myths, western nostalgia, and the surprising ways agriculture moves around the globe. From debunking dairy misconceptions about why American milk "expires so fast" to dismantling an Italian chef's garlic myth, the hosts tackle the misinformation swirling through social media kitchens. They explore the unexpected Gen Z revival of the 1985 western epic Lonesome Dove, dive into Coca-Cola's AI-powered mission to save the orange juice industry from citrus greening disease, and unpack the reality behind viral footage of 75,000...
info_outlineEp 233 | This week on Discover Ag, Natalie and Tara dig into the unexpected world of agricultural byproducts, whiskey waste, and the surprising ways innovation is reshaping how we think about feeding cattle and sustainability.
First up: Pulp-fed beef is going viral. Texas rancher Nate from Pontius Ranches shared test results showing his cattle fed upcycled citrus pulp have 6x more vitamin B, 2x more vitamin E, and even traceable vitamin C. Then, Jack Daniels is ending its cow feeder program that served 100+ local livestock operations, redirecting spent grains to an anaerobic digester instead — and the Moore County farming community is feeling the impact. Finally, tractor prodigy Justyn Jackson teams up with an NFL quarterback to fuel farmers and advocate for agriculture on a national stage.
Plus: Point Reyes ranchers update and a deep dive into dates (the fruit, not the romantic kind).
BUT WAIT — there's more!
Stick around for discussions on nutrient testing, the economics of feeding byproducts, and why quality matters more than the grass vs. grain debate.
What We Discovered This Week 🤠
🪩 Pulp-fed beef with 6x more vitamins and why upcycling matters
🪩 Jack Daniels ends its cow feeder program — and the farmers are not happy
🪩 Justyn Jackson and an NFL quarterback team up for agriculture
🪩 Point Reyes ranchers update
🪩 The truth about dates (and why they're not cookies)
CHAPTERS:
00:00 Intro
01:34 Discovery 1: Pulp-Fed Beef Has 6X More Vitamins
03:59 Cows as the Ultimate Upcyclers: Why Feeding Byproducts is Nothing New
06:50 The Quality Conversation: Why Grass Fed vs. Grain Fed is Misleading Science
10:49 The Price Debate: iPhone vs. Food Costs & Defending Farmers' Prices
15:21 Sponsor Break: Sunrise Flour Mill
16:17 Discovery 2: Jack Daniels Ends Cow Feeder Program: The Whiskey Beef Controversy
18:06 Carbon Credits vs. Circular Ag: Why Digesters are Replacing $8/Day Cow Feed
24:44 Discovery 3: NFL Quarterback & Tractor Prodigy Team Up (Jackson Lux & Brock Purdy)
27:44 The John Deere Goldmine: Uplifting Youth in Ag & Brock Purdy's Burnt Eyebrow
32:22 Sponsor Break: Our Farms (Direct-to-Consumer)
33:29 Disco Debrief: Point Reyes Scandal Update: The $10M Nature Conservancy Land Grab
37:50 The NDA Controversy & What Happens to the Grazing Land Now
40:15 Dates are Hand-Pollinated: Why Bees Do Less Than 1% of the Work
44:02 The Viral Date Recipes (Snickers & Cookie Lies) and Labor-Intensive Farming
46:09 Discover on the Road Confession: Oyster Diving is Next! (New Episodes Tease)
50:02 Wrap-up and Final Thoughts
🪩 WELCOME TO DISCOVER AG
A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.
📲 CONNECT WITH US ONLINE
• Website: https://discoverag.com/
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• Instagram: https://instagram.com/discoveragpodcast
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