S2:Episode 9 - Building a Legacy Using Social Media

Summary of TLI-S2-E9 - Building a Legacy Using Social Media

The discussion covers a range of personal updates, health achievements, professional engagements, and insights into building generational wealth and leveraging social media for business.

Personal & Family Updates

• Video Game Challenge: Dr. Jordan Smith recounts a past football video game loss to his grandson, Jonathan, and his subsequent year-long secret training. He eventually beat Jonathan and other family members at Thanksgiving by playing legitimately, demonstrating that focus and practice can overcome initial defeats.

• Grandchildren's Gaming: The grandsons primarily play Roblox and other games on Nintendo Switch (regular and OLED models) and a shared PS5.

• Pet Stories:

  • Jordan III discusses burying Felix, their 17-year-old dog, after having him since his children were young.

  • Dr. Jordan Smith shares the story of his dog, Tommy, who died at 16, and then Freckles, a new puppy who broke her leg twice, leading to the difficult decision to put her down due to the repeated injury and the owners' advanced age.

  • His current dog is very attached to his wife, Carolyn, and requires special conditions (Channel 33 for dog cartoons and a blanket) when Carolyn leaves, highlighting the emotional attachment.

  • A cat is mentioned that enjoys watching action movies and then gets "Zoomies."

Health and Wellness Journey

• Professional Engagements: Dr. Jordan Smith is an Amazon Future Engineer Teacher Ambassador, conducts inspections for model schools and accreditations, and presents at conferences.

• Cholesterol Medication: He successfully got off his cholesterol medicine, attributing his improved health to a consistent peak performance regimen including exercise, weights, and a disciplined diet.

• Statin Side Effects & Research: His research into statins revealed potential side effects, including nightmares and sleep disturbances, which he experienced. Moving his statin intake from night to morning significantly improved his sleep and reduced "episodes." He emphasizes the importance of evidence-based research (peer-reviewed articles) over social media claims.

• Blood Pressure Management: He is now working towards getting off his high blood pressure medicine. He monitors his blood pressure at home using an app-connected device, noting the "lab coat syndrome" where blood pressure naturally rises at a doctor's office. His readings show he might be over-medicated, as his blood pressure is often low in the afternoon while on medication.

• Lifeline Scan: He and Carolyn have scheduled a "lifeline scan" in September, which includes virtual ultrasounds of main arteries and prostate PSA testing for men. He plans to document and share the experience.

Building Generational Wealth & Social Media Marketing

• Book Writing for Purpose vs. Profit:

  • Writing a book for documentation or personal reasons (like a journal) is different from writing for income generation.

  • For income, market research is crucial before writing to identify an existing market, its location, and its needs.

• Business Examples:

  • Legal Dispensaries: Discussion on the importance of location and zoning laws for cannabis dispensaries, using examples of dispensaries too close to daycares or schools.

  • Consumable Products: Highlights that businesses selling consumable products (e.g., cannabis, gas) generate recurring income, unlike books which are typically one-time purchases (unless part of a series).

• Social Media Influence and Audience:

  • Elon Musk's acquisition of Twitter is cited as an example of buying influence and an audience.

  • The Gamestop stock surge is used to illustrate how an influencer can generate wealth by mobilizing a following.

  • Mind Valley Insights: Dr. Jordan Smith references a Mind Valley course, emphasizing that "you don't need a million followers to make a million dollars." The key is the quality and trust of the followers.

  • The Power of Stories: Sharing personal daily life "stories" on platforms like Instagram generates significant engagement because people connect with and trust individuals they "know" personally. He experienced a surge in engagement by sharing unscripted daily routines.

  • Consistency and Persistence: He advocates for continuous effort in business ventures, even through failures, highlighting the "2 inches from payday" analogy, where many give up just before success.

• Marketing Strategy for Monetization:

  • He created a webinar using AI, structured for monetization.

  • The strategy involves identifying the right target market and placing advertisements where that market is present. An industry response rate of 1-2% for mass communication is noted.

  • Posting relevant content to specific groups on platforms like Facebook leads to maximum engagement, while off-topic posts attract negative "vultures."

  • Building a loyal following of around 10,000 engaged individuals can lead to substantial monthly income, as demonstrated by figures like Donald Trump leveraging his audience to sell products.

  • He notes that he has found a "magic group" for his webinar but keeps the specific details proprietary.

Future Discussions

• Student Loans: The next episode will delve into student loan debt, urging listeners to review their account histories, noting the fluctuating daily interest rates (unlike mortgages), and discussing the changing landscape of public service loan forgiveness and the potential for debt to transfer to survivors.

• Personal Financial Goal: Dr. Jordan Smith expects his solar panels to be paid off by next year, resulting in no mortgage and no utility bills.