Embracing Uncertainty with Margaret Heffernan

Dr. Margaret Heffernan produced programmes for the BBC for 13 years.  She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter. 

The author of six books, Margaret’s third book, Willful Blindness: Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn’t Everything and How We Do Better, described as “meticulously researched…engagingly written…universally relevant and hard to fault.” Her TED talks have been seen by over 13 million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. In 2020, she published Uncharted: How to map the future, which quickly became a bestseller and was nominated for the Financial Times Best Business Book award, was one of Bloomberg’s Best Books of 2021 and was chosen as the “Medium Best of the Best” business book. 2025 saw the publication of Embracing Uncertainty: How Writers, Musicians and Artists Thrive in an Unpredictable World, described as ‘a timely, insightful book’, Heffernan highlights what it takes to excel in turbulent times.’

In 2024, she was inducted into the Thinkers50 Hall of Fame, in recognition of her lasting impact on management thinking.  She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She chairs the board of DACS and is a parish councillor.

Synopsis of her recent book: Embracing Uncertainty: How writers, musicians & artists thrive in an unpredictable world.

Most people hate and fear uncertainty. It causes such stress and anxiety that we often choose certain surrender over doubt, becoming passive, dependent, addicted—and more anxious than ever. Doubling down on the certainties promised by technology and micro-management only makes things worse, leaving no opportunity for innovation, adaptation or invention.

Artists live with uncertainty constantly—but instead of waiting for the future, they run towards making it, with agency and freedom. What can we learn from them, about facing a future that grows more uncertain daily?

At a time when organizations of all kinds crave innovation but complain their people lack creativity and initiative, the arts have never been so essential to our future. We may not all be artists, but we can learn to think like them.

Margaret Heffernan makes a compelling argument for the vital integration of art into all aspects of our lives and for artists to guide us with their stamina, freedom and endurance.

​“At a time when algorithms promise to extinguish all doubt, Heffernan makes a compelling case for uncertainty as humanity's greatest resource.” — Daniel H. Pink, author of The Power of Regret and Drive.

Social media:

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Music Credits for this episode: 

Spores-Instrumental by Mindseye, Free Music Archive (CC BY)