Wi2026: Beyond the Shelfie: Partnering with Bookstagram and BookTok Creators
Release Date: 03/31/2026
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Britney Harker of , Boise, ID, interviews Lily Kim Qian, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Claire Bone of in Sacramento, CA, interviews Tolani Akinolai, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Katie Orphan of in Los Angeles, CA interviews Tesia Tsai, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Annastasia Williams of in Knoxville, TN interviews Caro Claire Burke, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Cassie Goodwin of in Indianapolis, IN interviews Soraya Bouazzaoui, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Haley Calvin of in St. Louis, MO interviews Heba Al-Wasity, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Emily Russo of in Portland, ME interviews Bar Fridman-Tell, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Sydne Conant of in Stoughton, WI interviews Sandy Bigna author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Andrea Iriarte Dent of in Melrose, MA interviews Cassie Miller, author of , available now at your local independent bookstore. Theme song by
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ABA's interview series spotlights debut authors handpicked by booksellers from around the country. In each episode, a bookseller from the Indies Introduce panel interviews an author featured in the program to celebrate the release of their book. In this episode, Katie Orphan of in Los Angeles, CA interviews Georgina Chadderton, author of , available now at your local independent bookstore. Theme song by
info_outlineAs online platforms shape how readers discover and connect with books, Bookstagrammers and BookTokers have become powerful voices in the literary ecosystem. This session will explore how independent bookstores can cultivate meaningful, values-driven relationships with digital creators to grow visibility, drive foot traffic, and build trust with online audiences. Join a panel of booksellers and content creators who have successfully partnered to promote events, create in-store content, and spotlight underrepresented titles. We'll explore how to find the right voices for your store, establish clear expectations, offer compensation that respects their work, and track return on investment without compromising authenticity. Whether you're new to influencer partnerships or want to elevate existing collaborations, this session will give you practical tools to make social partnerships that truly support your store’s mission and your bottom line.
Recorded February 25, 2026 at Winter Institute 2026 in Pittsburgh, PA.
Additional bookstore education resources can be found at www.bookweb.org.
Theme song by Constant Companion