251: Content Strategy Foundations: Building a Solid Base
The Content Experiment Podcast
Release Date: 01/03/2024
270. Embracing the “Experiment” in The Content Experiment
The Content Experiment Podcast
The Content Experiment Podcast is back with a fresh new approach! I'm taking you behind the scenes as I launch a 6-month experiment (finally living up to the "experiment" part of my business and podcast name!) where I'm building an online shop (of sorts) with digital products while continuing my one-to-one fractional CMO services.I'm showing you exactly what I'm doing and how it's working. I've noticed too many “experts” teaching without actually doing the work themselves, and I'm tired of it. Sure, their businesses are doing the work, but those teaching are the faces of their business;...
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269. Letting Go for the Rich, Fulfilled Life (& Biz!) You Want with Crista Grasso
The Content Experiment Podcast
Are you a service-based business owner looking to scale or grow without working more hours? In this week’s episode, Crista Grasso, the founder of the Lean Out Method, discusses the key differences between growth and scaling, and how to optimize your business for increased profitability and time freedom. Crista specializes in helping businesses navigate the messy middle of scaling from multi-six to multi-seven figures. She emphasizes the importance of focusing on optimization rather than constantly pursuing new ideas or offers. By dialing in on your existing systems, team, marketing, lead...
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268. The Antidote to Hustle Culture: Run Your Biz on YOUR Terms
The Content Experiment Podcast
Are you running your business in a way that’s sustainable for you and that will support your lifestyle…now and in the future? If you look around at social media, I think you’ll find it difficult to find businesses that aren’t on polar extremes: either hustling 24/7 or “living the dream” and (supposedly) working from the beach. This week on the podcast, I’m talking with Lindsay Hope, an email strategist and conversion copywriter, about the importance of designing a business around the lifestyle that you want to live and bring true to yourself. Lindsay shares her journey of...
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267. Nurturing Your Email List: Strategies for Building Relationships
The Content Experiment Podcast
As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your marketing arsenal. Are you making the most of your email list? This week on the podcast, I’m sharing about the world of email list nurturing and exploring how it can help you build stronger relationships with your clients and prospects, convert more leads, and ultimately grow your business. We've all been there – receiving emails from businesses we don't remember connecting...
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266. Finding B2B Leads on Social Media
The Content Experiment Podcast
I'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. However, with so many platforms and strategies to choose from, it can be challenging to know where to focus your efforts and how to engage with the right people. In this episode, I dive into the world of social media lead generation and share my insights on how to make the most of these powerful platforms. (Hint: It’s not posting on a daily basis!) From developing a strong...
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265. Using Lead Magnets: Attract and Convert Your Ideal Clients
The Content Experiment Podcast
As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert your ideal clients like never before. But here's the thing: not all lead magnets are created equal. To make an impact, you need to create opt-ins that are irresistible, valuable, and tailored to your target audience. And that's exactly what we're going to talk about in this episode. We'll discuss the five key elements that make an opt-in irresistible, and I'll even share some of...
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264. B2B Lead Generation Strategies for 2024
The Content Experiment Podcast
In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's important to remember that outsourcing certain aspects of your business can still be a viable and effective solution. Which is why service providers are still a necessary part of the online economy. In this episode, I’m sharing several proven strategies for generating leads and growing your business in...
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263. Key KPIs for Measuring Marketing Success
The Content Experiment Podcast
As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics! This week on the podcast, I’m talking about the importance of tracking KPIs for small B2B businesses. I’ll share why aligning your KPIs with your business objectives is vital and explore some essential KPIs that small B2B businesses should consider tracking. I’ll also share the tools you can use to monitor these metrics effectively and set realistic...
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262. Create Content That Truly Engages Your Audience
The Content Experiment Podcast
In the ever-evolving online business world, the game has changed. (Or maybe it hasn’t just recently changed, but it’s truly time to take notice!) It's no longer about amassing a massive following or boasting an impressive email list. The real key to online success lies in creating content that ignites a fire within your audience, compelling them to take action. Listen in to this week’s podcast episode as I share some secrets to crafting engaging content that gets noticed. Forget vanity metrics – I’ll show you the hidden power behind genuine audience engagement and why it's more...
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261. How to Create Impactful Content for Your Business
The Content Experiment Podcast
Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship. Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the beans on how to keep your content vibrant and effective without feeling a financial pinch. I’m also...
info_outlineYour business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business should be too.
This week on the podcast, I’m sharing the five foundations to creating a content strategy that’s going to work for you and your business. It’s unique to everyone and every business. We'll dive into understanding your specific audience, setting goals that align with your unique business objectives, choosing the right platforms where your audience actually engages, creating content that genuinely resonates, and measuring success in a way that makes sense for you.
Forget cookie-cutter strategies; it's all about customization and making sure your marketing efforts reflect the uniqueness of your brand. Whether you're a solopreneur, a small business owner, or part of a growing enterprise, these insights are tailored to help you carve out a niche in your market.
Tune in to learn how to create a content strategy that not only stands out but also delivers real, measurable results. Because in the end, it's not about being everywhere; it's about being where it matters most for your business.
Mentioned in This Episode