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How to Build What Doesn’t Exist | Lexi Cuillard | Kaxi Co

Retail War Games

Release Date: 05/06/2025

How Tyler Howells built Cozy Earth into a DTC brand Oprah couldn’t stop talking about. show art How Tyler Howells built Cozy Earth into a DTC brand Oprah couldn’t stop talking about.

Retail War Games

In this episode, Tyler Howells, CEO of Cozy Earth, discusses his path from musician and surfer to leading a premium sustainable bedding and apparel brand, featured in Oprah's Favorite Things. He shares insights on direct-to-consumer strategies, effective partnerships, and managing global supply chain challenges while highlighting the role of cultural connections in building strong business relationships. 

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From Nike to CEO of the Year—Nate Randle left the big leagues to build tech that protects kids and empowers parents. show art From Nike to CEO of the Year—Nate Randle left the big leagues to build tech that protects kids and empowers parents.

Retail War Games

Nate Randle—2023 CEO of the Year and former Nike and Callaway exec—is now leading Gabb, one of the fastest-growing tech companies for kids and families. In this episode, Nate shares how his upbringing in a single-parent home shaped his mission, how he landed his dream job at Nike, and why he walked away to build something with real impact. We dive into Gabb’s approach to building safer tech for kids, the launch of Gabb Music, and their newest partnership with Mark Burnett to take the brand to the next level. It’s a conversation about leadership with purpose, building what the world...

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From Reality TV to Launching Baby Mama: Mayci Neeley Tells All show art From Reality TV to Launching Baby Mama: Mayci Neeley Tells All

Retail War Games

Ever wonder how influencers really pick their brand deals? What does it take to get someone like Mayci Neely to say yes? She goes into exactly what she looks for, what’s an automatic no, and how her fertility journey led to the creation of Baby Mama.

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Speed to lead = speed to trust. | Trey Boyer show art Speed to lead = speed to trust. | Trey Boyer

Retail War Games

Speed to lead isn’t just a sales tactic—it’s a standard. When a buyer reaches out, the clock starts ticking. Trey Boyer shared that while at Podium, the bar was clear: respond within 2 minutes. Why? Because speed builds trust—and trust closes deals. In today’s world, if you’re not answering fast, someone else is. And they’re the ones winning the business.

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Swig is everywhere right now—and here’s the woman behind it. | Nicole Tanner | CEO & Founder of Swig show art Swig is everywhere right now—and here’s the woman behind it. | Nicole Tanner | CEO & Founder of Swig

Retail War Games

Swig is everywhere right now—and here’s the woman behind it. Nicole Tanner built something real while raising six kids. Home life. Mom life. Work life. She’s doing it all—and doing it well. “When I’m with you, I’m with you.” That mindset shaped everything—and it shows. 👏 #MomTok, this one’s for you.

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How to Build What Doesn’t Exist | Lexi Cuillard | Kaxi Co show art How to Build What Doesn’t Exist | Lexi Cuillard | Kaxi Co

Retail War Games

She quit her 9–5, saw a gap in the market, and built a brand women can’t stop talking about. Lexi Cuillard didn’t have a business plan or a background in fashion—what she did have was a bold idea, relentless drive, and a front-row seat to what it takes to build something real. In this episode, the founder of Kaxi Co breaks down how she went from assistant to CEO, what she’s learned about taking risks, and why listening to your gut (and your customers) can change everything. This episode was a standout for a reason—one of our most loved and shared interviews to date. We’re...

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Just Start | Connor MacArthur | Mission Belt show art Just Start | Connor MacArthur | Mission Belt

Retail War Games

Overcoming Fear of Failure.  "Find somebody that makes the thing you want to sell." – Connor Macarthur, President of Mission Belt In this episode, Anna and Kassi dive deep with Connor into what it really takes to launch: using your network, embracing uncertainty, and not letting fear of failure stop you from making moves. You don’t have to do it alone. The people you know might have exactly what you need — you just have to start. Watch the full episode now and subscribe for more insider conversations every week!

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“We’re not chasing trends—we’re building something that lasts.” | Mike Alexander | Borboleta Beauty show art “We’re not chasing trends—we’re building something that lasts.” | Mike Alexander | Borboleta Beauty

Retail War Games

“We’re not chasing trends—we’re building something that lasts.” — Mike Alexander Mike Alexander, CEO of Borboleta Beauty, joins Jeremy Brockbank to talk about building a brand with depth, not just speed. They dive into how Borboleta is scaling through strategy, education, and intentional retail presence—while staying true to what matters most. From leading a strong team to turning retail into a storytelling platform, Mike shares a grounded, thoughtful approach to long-term growth—and the mindset shifts that come with it.

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“There’s no secret formula—we just refused to stop.”| Natasha Thomas, Whitney Smith, Madeline Hamilton | Ivy City Co. show art “There’s no secret formula—we just refused to stop.”| Natasha Thomas, Whitney Smith, Madeline Hamilton | Ivy City Co.

Retail War Games

“There’s no secret formula—we just refused to stop.” In this episode, the founders of Ivy City Co—Natasha Thomas, Whitney Smith, and Madeline Hamilton—sit down with Jeremy Brockbank and Bri Ray to unpack the real story behind one of the fastest-growing fashion brands in the country. They talk about launching without industry connections, growing a team from scratch, and how staying relentlessly focused on the customer has shaped every decision—from design to operations to scale. It’s not about perfection—it’s about persistence, learning as you go, and never losing sight of...

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Do Joggers Belong on a Golf Course? | Matty Gay, Co-Founder of Primo Golf Season 2. Ep 2 show art Do Joggers Belong on a Golf Course? | Matty Gay, Co-Founder of Primo Golf Season 2. Ep 2

Retail War Games

Matty Gay, Co-Founder of Primo Golf, joins us to talk about how they built one of the most talked-about brands in modern golf. From getting roasted in Facebook comments to leading a style shift in a traditional sport, Primo didn’t play it safe—and that’s exactly why it worked. We dive into the early days of launching with nothing but joggers and a camera, how they handled the backlash, and the moments that made them realize they were onto something big. This episode is a front-row seat to building a brand with confidence, content, and controversy.

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More Episodes

She quit her 9–5, saw a gap in the market, and built a brand women can’t stop talking about. Lexi Cuillard didn’t have a business plan or a background in fashion—what she did have was a bold idea, relentless drive, and a front-row seat to what it takes to build something real.

In this episode, the founder of Kaxi Co breaks down how she went from assistant to CEO, what she’s learned about taking risks, and why listening to your gut (and your customers) can change everything.

This episode was a standout for a reason—one of our most loved and shared interviews to date. We’re bringing back Lexi Cuillard’s story for anyone who missed it the first time (or just needs the reminder that risk pays off).