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Improving Your Digital Marketing Strategies

ABC CredCast

Release Date: 07/23/2020

Getting to know ABC President, Billy Lester, CPO show art Getting to know ABC President, Billy Lester, CPO

ABC CredCast

Billy explains how his experiences and relationships have fueled his passion for volunteerism and his goals as 2024 president.

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Leading the Way Part 2 - OP&P Women Trailblazers show art Leading the Way Part 2 - OP&P Women Trailblazers

ABC CredCast

Women have made and continue to make a huge impact on the OP&P profession. Join us as we sit down with some of these amazing women - Marita Dorsch-Carozza, CP(E), Debbie Plescia, CPO, Rachel Friddle-Johnson, CPO and Leigh Anne Ball, CFm and learn how their commitment and leadership have been instrumental in the successes of ABC and the profession.

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Non-Operative Scoliosis Management show art Non-Operative Scoliosis Management

ABC CredCast

The non-operative management of scoliosis is an important area of care for many pediatric orthotists. Hear from guest Jim Wynne, CPO, FAAOP, an expert in the field, as he guides us through a brief history of scoliosis bracing, the current state of treatment and exciting advancements in technology including AI.

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ABC’s 75th Anniversary – A look back in time with 3 Passionate Practitioners show art ABC’s 75th Anniversary – A look back in time with 3 Passionate Practitioners

ABC CredCast

What better way to celebrate ABC's 75 years serving the profession than by highlighting a few of our long-time credential holders who embody the pride of our past, passion for our future and a legacy of service. Join us as we reminisce with Bill Beiswenger, CPO, Alan Finnieston, CPO and Jon Leimkuehler, CPO (E).

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Limb Loss & Preservation Registry Update show art Limb Loss & Preservation Registry Update

ABC CredCast

It's been two years, but we're excited to share an update on the National Limb Loss and Preservation Registry. Our guest, Jeffrey Brandt, CPO and member of the Registry's External Collaborative Panel, joins us to discuss how the registry has progressed, goals for the future and how you can get involved.

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Passion Behind the Profession with Rick Babcock, CO, ABC Board President show art Passion Behind the Profession with Rick Babcock, CO, ABC Board President

ABC CredCast

Get to know ABC’s Board President, Rick Babcock, as he reflects on his 30+ years in the profession. Learn how volunteerism has benefited his career and life and what he’s looking forward to most during his presidency.

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Positivity & Progress with Kevin Carroll, MS, CP, FAAOP/D show art Positivity & Progress with Kevin Carroll, MS, CP, FAAOP/D

ABC CredCast

One of the most well-known names in O&P takes us on a journey through his career recapping the positive changes and advances he’s seen along the way. Plus, stick around as we have a little fun playing trivia with Kevin.

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The Importance of Diversity in O,P&P show art The Importance of Diversity in O,P&P

ABC CredCast

Join us for a candid discussion on the state of diversity within the profession. Our special guests, two of ABC’s Scholarship for O&P Diversity winners and chair of the American Academy of Orthotics and Prosthetics Inclusion Advisory Panel, bring unique perspectives to this weighty topic.

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POP! Career Awareness Initiative Update with Brett Saunders, CPO, FAAOP show art POP! Career Awareness Initiative Update with Brett Saunders, CPO, FAAOP

ABC CredCast

Hear more about our OP&P Career Awareness Initiative and efforts to make the profession POP in the eyes of students everywhere. Plus, learn how you can get involved!

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O&P Clinical Documentation show art O&P Clinical Documentation

ABC CredCast

Join us as we pick the brains of four compliance experts to discuss the clinical documentation for O&P— from writing SOAP notes, to figuring out what payers are looking for and even accreditation requirements and tips, we’re covering it all.

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More Episodes

We're connected to our electronic devices now more than ever. Join ABC's Marketing Team as they share easy strategies for using digital marketing to promote yourself or your business and tips for staying connected to your patients. Listen in as the team focuses on social media, digital badges, websites and search engine optimization.