The State of Health Tech Venture Capital, with Tamar Rudnick
A Brave New Podcast
Tamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in exited value. At Define Ventures, Tamar leads strategic growth initiatives. Based in Silicon Valley, Define invests in early-stage companies from Seed stage to Series B, and has backed and built some of the category-leading companies such as Livongo, HIMS, and Evolent. Define differentiates itself by...
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Brand Architecture Basics with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: What brand architecture is and is not Why brand architecture is an essential part of your...
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Branding Fundamentals, Part 2 with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: The basics about brand drivers We’ll do a deep dive into three specific brand drivers ...
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HubSpot for Healthcare & Sensitive Data, with Hank Lander
A Brave New Podcast
Product Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at ZoomInfo and worked at multiple early-stage startups. Hank holds an MBA in Entrepreneurship from MIT Sloan School of Management and a BS in Computer Science from Georgia Institute of Technology. In this episode Josh and Hank have a conversation about HubSpot’s Sensitive Data Management functionality...
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Insights from the 2025 Edelman Trust Barometer for healthcare brands
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: In this episode we take a deep dive into the 2025 Edelman Trust Barometer. Specifically, Josh...
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Unpacking the Intelerad Rebrand, with Jordan Bazinsky
A Brave New Podcast
Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here’s a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad’s vision aligns with their clients, and ultimately patients, in supporting their unique healthcare...
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Branding Fundamentals Part 1, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he’s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you’ll learn about in this episode: The basics about brand drivers We’ll do a deep dive into four specific brand drivers Essence Promise Core attributes Brand positioning statement For each of these brand drivers Josh explores: What the brand driver...
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Strategic Software Selection, with Rachael Radford
A Brave New Podcast
Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions. Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and...
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Eight mistakes to avoid when rolling out your brand, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth. What you’ll learn about in this episode: In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include: Rolling out your brand with legal issues unresolved...
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Building Big Bold Brands, with Karley Cunningham
A Brave New Podcast
Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in...
info_outlineA seasoned digital marketing strategist with expertise in brand content development, digital advertising, and advocacy campaigns. Erica Klinger is responsible for helping some of the most consequential and impactful brands and non-profits tell their stories to audiences that matter. Erica’s strategic vision and data-driven approach have helped Fortune 500 companies and major non-profits generate unprecedented audience growth and bottom-line impact.
Currently, Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar medicines. At AAM, Erica uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals.
Before joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital and the Director of Marketing at Seattle Foundation. Erica has held VP channel strategy, creative director, senior digital strategist, and web developer roles at digital agencies and directed the digital creative, applications, and ad campaigns for Fortune 500 companies including Hilton Worldwide and FedEx.
Erica’s unique experience as a digital pioneer and strategic marketer has created unprecedented campaign results and earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, Public Affairs Council Advocacy Conference 2020, National Press Club's PR Summit DC 2019, ASAE 2019 Annual Conference, CommA Conference for Foundations and the first-ever Google Nonprofit Summit in DC.
Erica enjoys using sophisticated digital strategies to digitally transform organizations and crafting high-value, educational consumer content. A mother of three with a passion for the outdoors, Erica enjoys spending time with her family and hiking in her free time.
What you’ll learn about in this episode:
- Why generic pharmaceutical companies have a unique marketing challenge and need more education and advocacy support than traditional pharmaceutical brands
- How grassroots advocacy can be more impactful than standard marketing practices for the right products
- How do you start a grassroots effort from scratch without a list
- Why Erica has found greater success with infographics, videos, and quizzes than less visual forms of content like emails
- How the pandemic has allowed older generations to conquer the hurdle of technology, first out of necessity and now preference
- How Erica learns new MarTech tactics and strategies from others in her industry and decides which to test
Resources:
- Website: https://accessiblemeds.org/
- LinkedIn: https://www.linkedin.com/in/ericaklinger/
- https://www.linkedin.com/company/accessiblemeds/
- Facebook: https://www.facebook.com/accessiblemeds
- Twitter: https://twitter.com/ericaklinger
- https://twitter.com/accessiblemeds
Additional resources:
A Brave New’s website: www.abravenew.com